Ever had potential customers leave your website without completing an action? In the fast-paced digital world, retaining visitors is a battle for every designer and marketer.
For Framer users, this challenge is even more pressing, as its visually stunning websites and prototypes rely on high engagement. Without proper measures, visitors might admire your design but leave without subscribing, purchasing, or downloading.
Exit intent popups offer a powerful solution. Designed to detect when a user is about to leave a website, they trigger attention-grabbing popups that can turn passive visitors into active participants.
Whether it’s offering discounts, collecting emails, or guiding users to resources, these popups are a must-have tool for Framer sites.
This guide dives deep into leveraging exit intent popups on Framer, showing how to craft them effectively, embed them seamlessly, and avoid common pitfalls. Let’s transform your Framer experience into a conversion powerhouse.
What and Why: Creating Exit Intent Popups on Framer
Exit intent popups are smart notifications that detect when a visitor is about to leave your site and deliver a compelling last-minute offer or message.
For Framer, a platform celebrated for its innovative web designs, integrating these popups ensures you’re not only impressing visitors but also engaging them.
Benefits of Exit Intent Popups for Framer Users
Increase Conversions: Exit intent popups can showcase time-sensitive offers, enticing users to act immediately.
Capture Emails: Easily grow your mailing list by prompting visitors with lead magnets like free guides or exclusive content.
Reduce Bounce Rates: Prevent abrupt exits by addressing user concerns (e.g., FAQs or chat support links).
Promote Sales: Offer discounts or coupons that nudge hesitant shoppers toward completing purchases.
Align with Framer’s Design Philosophy: Customize popups to blend seamlessly with Framer’s clean, modern aesthetics.
Gain Insights: Use analytics to track interaction rates and optimize future popups.
Statistics underline their effectiveness: websites using exit intent popups report up to a 53% reduction in bounce rates and 30% increase in email signups, proving their indispensable value.
How to Create the Exit Intent Popup for Framer
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Framer
Step-by-Step Guide for Embedding
1. Prepare Your Popup Code
- Use Wisernotify’s intuitive platform to design a visually appealing exit intent popup. Generate the popup code or script.
2. Access Your Framer Project
- Open your Framer project. Navigate to the specific page or prototype where you want the popup to appear.
3. Insert Code via Framer’s Embed Functionality
- In the Layers Panel, select the target frame or page.
- Use the “Embed Code” option to paste the Wisernotify script.
4. Position the Popup Trigger
- Configure the popup’s trigger settings to activate on exit intent. Wisernotify allows precise control over when and where the popup appears.
5. Test the Functionality
- Preview your Framer site, ensuring the popup activates as intended without disrupting the user experience.
6. Optimize and Publish
- Once satisfied with the placement and functionality, publish your site or prototype. Monitor its performance using analytics.
Exit Intent vs. Other Popups
Exit intent popups hold unique advantages over other types:
Timing
- Exit Intent: Engages at the exact moment a visitor intends to leave, ensuring minimal disruption.
- Timed Popups: Appear after a preset duration, which can feel intrusive.
Effectiveness
- Studies show that exit intent popups achieve a 5-10% higher engagement rate than traditional popups.
User Perception
- Exit popups feel more contextual and less intrusive than mid-browsing interruptions.
Customization
- On Framer, exit intent popups can be designed to reflect your site’s visual identity, whereas other popups often lack this depth of customization.
Common Exit Popup Triggers: Words and Phrases
The success of an exit intent popup often lies in its messaging. Here are some tried-and-true triggers:
Urgency Phrases: “Wait! Your exclusive 20% discount expires today!”
FOMO (Fear of Missing Out): “Don’t miss out on our limited offer!”
Value-Oriented Prompts: “Subscribe now to receive a free design toolkit!”
Supportive Tones: “Leaving already? Let us help you find what you need.”
Questions: “Did you find everything you were looking for?”
Best Places to Show Exit Intent Popups on Framer
To maximize their impact, strategically position your exit intent popups. On Framer, these locations are ideal:
Checkout Pages
- Reduce cart abandonment with discount offers or free shipping incentives.
Blog Pages
- Prompt users to subscribe for more insightful content as they exit.
Portfolio Pages
- Collect emails from potential collaborators or clients.
404 Pages
- Redirect visitors to helpful resources or popular pages.
Landing Pages
- Highlight lead magnets like eBooks or free trials.
3 Exit Intent Popup Mistakes to Avoid on Framer
Cluttered Design
- Misaligned popups can clash with Framer’s minimalistic aesthetic. Keep designs clean and user-friendly.
Irrelevant Messaging
- Ensure the popup content matches the visitor’s journey. Offering a design guide on a pricing page may confuse users.
Overuse
- Excessive popup triggers can frustrate visitors. Use exit intent sparingly to maintain its impact.
Wrap Up
Exit intent popups are a game-changer for Framer users. By implementing these popups, you’ll not only retain visitors but also unlock new engagement opportunities. Start crafting your Wisernotify-powered popups today and elevate your Framer projects to the next level.
