Flatsome, a popular WordPress theme, is widely recognized for its user-friendly design, seamless WooCommerce integration, and versatile customization options.
While it enables businesses to create beautiful online stores, even the best Flatsome-powered sites face a common challenge—visitors leaving without converting. Cart abandonment, incomplete signups, and unexplored offers can significantly impact sales and engagement.
Exit intent popups provide a solution. These smart notifications detect when a visitor is about to leave your site and deliver a compelling message to re-engage them.
Whether it’s offering discounts, recovering carts, or capturing leads, exit intent popups can turn lost visitors into loyal customers.
This guide will explore the benefits of exit intent popups for Flatsome-powered sites, provide step-by-step instructions for integrating them, and share strategies for maximizing their impact.
What and Why: Creating Exit Intent Popups on Flatsome
Exit intent popups appear when a visitor’s behavior suggests they’re about to leave your site. For Flatsome users, these popups are an essential tool for recovering lost opportunities and boosting conversions.
Why Exit Intent Popups Are Essential for Flatsome Sites
Recover Abandoned Carts: Encourage hesitant shoppers to complete their purchase with discounts or free shipping.
Capture Leads: Build your email list by offering lead magnets like eBooks, exclusive offers, or free trials.
Promote Limited-Time Deals: Highlight flash sales or exclusive discounts to create urgency.
Reduce Bounce Rates: Redirect visitors to other products or pages they may have missed.
Enhance User Engagement: Offer personalized support, chat assistance, or FAQs to address last-minute concerns.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a valuable addition to Flatsome sites.
How to Create the Exit Intent Popup for Flatsome
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Flatsome
Step-by-Step Guide for Flatsome Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create a custom exit intent popup tailored to your Flatsome store’s branding and goals.
2. Generate the Embed Code
- Once your popup is finalized, Wisernotify provides a JavaScript snippet.
3. Access Your WordPress Dashboard
- Log in to your WordPress admin area.
4. Edit the Flatsome Theme Settings
- Navigate to Appearance > Theme Editor, and select the active Flatsome theme.
- Open the footer.php file for editing.
5. Insert the Script
- Paste the Wisernotify script just before the closing
</body>tag in the footer.php file.
6. Configure Trigger Rules in Wisernotify
- Set the popup to trigger on exit intent. Customize the behavior for specific pages, such as cart or product pages.
7. Test the Popup
- Preview your Flatsome site and test the popup to ensure it activates correctly on exit intent.
8. Publish and Monitor
- Save the changes and monitor the popup’s performance using Wisernotify analytics.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on Flatsome
Precise Timing
- Exit Intent: Triggers when visitors are about to leave, ensuring relevance and minimizing disruption.
- Standard Popups: Appear mid-session, potentially frustrating users.
Higher Conversion Rates
- By targeting users at a critical moment, exit intent popups drive better engagement and higher conversions.
Customizable Designs
- Flatsome users can easily align popup designs with their store’s aesthetics and branding.
Enhanced User Experience
- These popups feel less intrusive and more helpful, creating a positive impression.
Common Exit Popup Triggers: Words and Phrases
The messaging in your exit intent popup is key to its effectiveness. Here are some examples tailored for Flatsome users:
Urgency: “Wait! Complete your purchase now and save 15%!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed—this exclusive offer ends today!”
Lead Generation: “Subscribe now to receive free shipping on your next order!”
Cart Recovery: “You forgot something in your cart! Finish your order now and enjoy free shipping.”
Supportive Messaging: “Need help deciding? Chat with us before you go!”
Best Places to Show Exit Intent Popups on Flatsome
Strategic placement ensures your popups target the right visitors at the right time. For Flatsome sites, here are the most effective locations:
Homepage
- Capture first-time visitors with a welcome discount or free shipping offer.
Product Pages:
- Highlight reviews, benefits, or limited-time deals to encourage conversions.
Cart Pages
- Recover abandoned carts with a discount or free shipping incentive.
Checkout Pages
- Address objections or remind visitors of their pending orders.
Blog Pages
- Convert readers into subscribers with exclusive content or newsletters.
404 Pages
- Redirect visitors to popular categories or featured products.
3 Exit Intent Popup Mistakes to Avoid on Flatsome
Overusing Popups
- Too many popups can frustrate users. Use them sparingly and only at critical moments.
Ignoring Mobile Optimization
- Ensure your popups are fully responsive and easy to interact with on smaller screens.
Generic Messaging
- Tailor your popup content to the visitor’s journey. A cart recovery popup on a blog page may confuse readers.
Wrap Up
Exit intent popups are an essential tool for Flatsome users, helping to recover lost visitors, capture leads, and boost conversions.
By integrating Wisernotify-powered popups, you can seamlessly enhance your store’s performance and turn leaving visitors into loyal customers.
Ready to take your Flatsome site to the next level? Start creating high-converting exit intent popups with Wisernotify today and watch your engagement and sales soar!
