BrightLocal is a great tool for local SEO and review management, but it isn’t the perfect solution for all. Some businesses find it too expensive, lacking features, or not the right fit for their needs.
If you’re looking for a simpler, more affordable, or feature-packed option, there are plenty of great alternatives.
In this guide, we’ll explore nine trusted tools that can help you boost visibility, manage reviews, and grow your business more easily.
Why Consider Alternatives to BrightLocal?
While BrightLocal is a robust tool for local SEO and review management, it may not meet every business’s specific needs. Here are a few reasons why you might want to explore alternatives:
- The pricing can be high for small businesses and startups, especially if you’re not using all of its features. Some alternatives offer similar tools at a lower cost.
- Managing business listings can be time-consuming, as BrightLocal requires manual updates for citations, while some platforms offer automated listing management.
- Multi-location businesses may find it limiting, as tracking and managing multiple locations is not as seamless as some other tools provide.
- Lacks AI-driven insights for local SEO, meaning businesses don’t get automated keyword tracking or competitor analysis like some alternatives offer.
- Basic review management features make reputation tracking harder, while other platforms provide AI-powered sentiment analysis and automated responses.
- Doesn’t integrate well with eCommerce and CRM platforms, which can be a drawback for businesses that need seamless connections with Shopify, WooCommerce, or HubSpot.
- Not a complete SEO tool, as it mainly focuses on local SEO but lacks deep on-page and technical SEO tracking.
Top BrightLocal Alternatives Compared Side by Side
Looking for a reliable BrightLocal alternative? We’ve compared the top contenders side by side to help you find the perfect local SEO tool for your needs.
1. GatherUp
GatherUp is a review and reputation management tool designed to help businesses collect, monitor, and showcase customer reviews.
It focuses on automated review requests, sentiment analysis, and SEO-friendly review displays to improve online credibility and visibility.
Main Features:
👉 Automated email & SMS review requests
👉 AI-powered sentiment analysis
👉 Google & social media review monitoring
👉 SEO-optimized review widgets
👉 Customizable surveys for customer feedback
Rating: 4.5/5
Pricing:
- Starts at $99/month.
2. Wiserreview
WiserReview is a simple and affordable review management tool designed for small businesses and eCommerce brands. It helps collect, manage, and showcase customer reviews to build trust and increase sales without the complexity of enterprise tools like BrightLocal.
Main Features:
👉 Automated review collection via email and SMS
👉 Floating review popups for instant social proof
👉 Photo and video reviews to boost credibility
👉 Customizable review widgets to match branding
👉 Easy integrations with Shopify, WooCommerce, and Magento
Rating: 4.7/5
Pricing:
- Free plan available.
- Pro plan starts at $9/month.
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3. Cloutly
Cloutly is a powerful review management platform that helps businesses collect, manage, and showcase reviews effortlessly.
It focuses on multi-platform review collection and video testimonials, making it a great alternative to BrightLocal for businesses wanting engaging customer feedback.
Main Features:
👉 Collects reviews via email, SMS, and video requests
👉 Supports video testimonials for more authenticity
👉 Integrates with Google, Facebook, and Trustpilot
👉 Customizable review widgets for websites
👉 AI-powered review response suggestions
Rating: 4.7/5
Pricing:
- Starts at $29/month, with flexible plans.
4. Repuso
Repuso is a simple yet effective tool for businesses looking to collect, manage, and display customer testimonials across various platforms.
It helps businesses build trust by showcasing authentic reviews on their website and social media. Unlike BrightLocal, Repuso focuses more on social proof widgets and customer engagement rather than local SEO.
Main Features:
👉 Collects customer reviews from Google, Facebook, and other sources.
👉 Allows businesses to embed reviews on websites with widgets.
👉 Manages and filters testimonials to display only the best ones.
👉 Real-time review updates to keep social proof fresh.
👉 Easy integration with websites and landing pages.
Rating: 4.6/5
Pricing:
- Starts at $12/month.
5. NiceJob
NiceJob is a simple and effective review management tool designed to help businesses collect more customer reviews and boost their online reputation effortlessly.
It automates review requests and integrates seamlessly with multiple platforms to improve trust and conversions.
Main Features:
👉 Automated review requests via email & SMS
👉 AI-driven review response suggestions
👉 Seamless integration with Google, Facebook & websites
👉 Social proof widgets to showcase top reviews
👉 Automated referral marketing to increase word-of-mouth
Rating: 4.7/5
Pricing:
- Starts at $75/month.
You Can Also See: 12 NiceJob Alternatives to Get More Review (With Pricing)
6. Yext
Yext is a powerful alternative to BrightLocal, offering AI-driven business listing management, reputation tracking, and local SEO solutions.
It helps businesses maintain consistent online listings, monitor customer feedback, and improve search visibility across multiple platforms.
Main Features:
👉 AI-powered listing management across 200+ directories
👉 Automated review monitoring and quick responses
👉 Voice search optimization for better rankings
👉 Real-time updates to business information
👉 Seamless integrations with Google, Facebook, and Yelp
Rating: 4.6/5
Pricing:
- Custom pricing based on business needs.
Also See: 13 Best Yext Alternatives to Manage Reviews & Reputation
7. Broadly
Broadly makes it easy for businesses to collect reviews, engage customers, and manage online reputation from one place. With automated tools and a user-friendly dashboard, it helps businesses build trust and attract more customers.
Main Features:
👉 Automated review requests via email and text.
👉 Real-time webchat for customer engagement.
👉 Google & Facebook review integration for visibility.
👉 Custom email campaigns for better communication.
👉 Centralized dashboard to track reviews and messages.
Rating: 4.6/5
Pricing:
- Custom pricing based on business needs.
Get to Know: 8 Top-Rated Broadly Alternatives & Competitors
8. EmbedSocial
EmbedSocial is another alternative to BrightLocal. It specializes in review management and social proof display. It helps businesses collect, manage, and showcase customer reviews across multiple platforms to build trust and boost conversions.
Main Features:
👉 Collect reviews from Google, Facebook, and more.
👉 Showcase reviews with widgets and popups.
👉 Automate review collection via email and SMS.
👉 Boost SEO with search-friendly review widgets.
👉 Integrate easily with websites, eCommerce, and CRMs.
Rating: 4.7/5
Pricing:
- Starts at $29/month, with free trial available.
9. Signpost
Signpost is a customer engagement and review management tool designed for small businesses looking to automate customer interactions and improve online reputation.
It helps businesses collect more reviews and convert leads through automated messaging and AI-driven follow-ups.
Main Features:
👉 Smart review requests sent via email and SMS.
👉 AI-driven messaging to engage customers effortlessly.
👉 Seamless CRM and marketing tool integration.
👉 Auto-replies to reviews for better customer interaction.
👉 Multi-channel support across text, email, and phone.
Rating: 4.5/5
Pricing:
- Starts at $99/month.
Conclusion
BrightLocal is a great tool, but it’s not the only option. If you need better reporting, automation, or pricing, there are plenty of solid alternatives.
Whitespark and Moz Local shine in citation management, while SEMRush and Ahrefs offer deep SEO insights. For reputation management, Yext and ReviewTrackers are top picks.
The best choice depends on your needs and budget. Try free trials, explore features, and find the tool that helps you grow your local presence and attract more customers.
