Businesses want more real customer reviews to build trust and grow faster.
Tools like Yext and BrightLocal offer review help, but either charge more or limit what you can do.
Yext costs around $90 per month and doesn’t allow you to collect photo or video reviews from customers.
BrightLocal starts at $39 per month, but primarily focuses on tracking reviews rather than helping you collect and display them. You don’t have complete control, and most features are only available with higher plans.
Wiserreview makes it simple. Starting at just $9 per month, you can collect photo, video, and text reviews. Send review requests by WhatsApp, email, or direct links.
Display them on your site using sliders, pop-ups, badges, or carousels. No coding or setup calls needed. It’s designed for small to mid-sized businesses that want fast results without incurring high costs.
In this guide, compare that to Yext and BrightLocal’s pricing and setup, and it’s clear why Wiserreview is a smart, cost-effective choice for small and growing businesses.
This table highlights the key differences between Wiserreview, Yext, and BrightLocal, making it easy for you to select the right tool for your store.
Wiserreview vs Yext vs BrightLocal Side-by-Side Comparison
| Feature | Wiserreview (Top Pick) | Yext | BrightLocal |
|---|---|---|---|
| Starting Price | $9/month | $90/month | $39/month |
| Free Plan | Yes | No | No |
| Photo Reviews | Yes | No | No |
| Video Reviews | Yes | No | No |
| Text Reviews | Yes | Yes | Yes |
| Google Review Sync | Yes | Yes (via integrations) | Yes |
| Review Requests | Email, WhatsApp, Direct Link | Email, SMS | Email, SMS |
| Review Display Widgets | Popup, Slider, Carousel, Badge | 200+ directories | Google, Yelp |
| Smart Tagging & Filters | Yes (by rating, keyword, product) | No | No |
| Custom Branding | Full control | Limited | Limited |
| Ease of Setup | No-code, easy install | Complex, may need dev support | Simple onboarding |
| Platform Support | Shopify, Wix, WooCommerce, custom | Enterprise only | Local businesses, agencies |
| Reporting & Analytics | Basic built-in dashboard | Advanced reports | Local SEO-focused reporting |
| Main Strength | Review the collection and display | Listings and reputation | Review monitoring and reporting |
| Support | Fast chat + email | Sales team + ticket-based | Email + chat |
What is Wiserreview
Wiserreview is designed for businesses that want complete control over how they collect, manage, and display reviews, with lower costs.
What Wiserreview Offers That Others Don’t
Photo & Video Reviews: Wiserreview lets your customers share reviews with photos and videos on all plans. Yext and BrightLocal don’t offer this.
WhatsApp Review Requests: With Wiserreview, you can collect reviews through WhatsApp, Email, or direct links. Yext and BrightLocal stick to email and SMS only.
Custom Display Widgets: Choose from popups, sliders, badges, and carousels to match your store’s design. BrightLocal has very limited options for display. Yext focuses more on directory listings than review presentation.
Auto-Tagging and Smart Filters: Wiserreview can auto-tag reviews by rating, keywords, or product name. You won’t find this in Yext or BrightLocal without extra setup or higher plans.
No Setup Fees or Contracts: Start instantly with $9/month. Yext and BrightLocal require onboarding, longer billing cycles, or bundled tools you may not use.
Built for Store Owners, Not Just Agencies: Yext and BrightLocal mainly serve agencies or local SEO use cases. Wiserreview works well for online stores, coaching businesses, SaaS tools, and digital products.
What is Yext
Yext helps businesses manage their listings across many websites.
It keeps your business name, address, phone number, and other details consistent across all major directories.
It also shows reviews from different sites, but doesn’t help you collect or display them on your website.
Main Features:
Sync business info across directories
Monitor and reply to reviews
Create local pages for locations
Track search performance
AI-based content suggestions
Pros
- Works well for big businesses with many locations.
- Keeps listings updated across platforms.
- Shows reviews in one place.
Cons
- Can’t collect reviews directly from customers.
- Doesn’t support photo or video reviews.
- No review widgets for your website.
- Expensive for small businesses.
What is BrightLocal
BrightLocal is made for small businesses and local agencies.
It tracks how your business shows up in local search results.
It also gathers reviews from sites like Google and Facebook, but it doesn’t help you collect new reviews or show them on your site with widgets.
Main Features:
Local SEO audit and rank tracking
Monitor reviews from major platforms
Manage online business listings
Google Business Profile tools
White-label reports for agencies
Pros
- Good for SEO tracking.
- Easy to use.
- Affordable for small teams
Cons
- No tool to collect new reviews.
- Doesn’t support photo or video reviews.
- Can’t show reviews on your website.
Which One to Choose?
If you need a review tool, Wiserreview is a solid choice.
It supports collecting, managing, and displaying reviews. You can send review requests by email, WhatsApp, or a link. It works with platforms like Shopify and WooCommerce. Setup is quick and doesn’t need coding.
Yext helps manage your business listings across many sites. It shows reviews from these sites, but doesn’t help collect or display them on your website. It’s made for large companies. Pricing is custom.
BrightLocal is built for local SEO and reporting. It pulls in reviews from Google and other platforms but doesn’t offer tools to collect new ones or show them with widgets.
In short:
Wiserreview (Best Choice): Collect and show reviews, easy setup, low cost
Yext: Keeps business info updated, no review collection
BrightLocal: SEO reports and tracking, no custom review display
Conclusion
If your goal is to collect and display genuine customer reviews without complicating the process, WiserReview is a good choice.
You don’t need a large team or technical help. You can start collecting and managing reviews using email, WhatsApp, or direct links. You can display those reviews on your site using pop-ups, sliders, or badges, without needing to touch any code.
Yext helps keep your business information updated across multiple sites, but it doesn’t let you collect or display reviews your way.
BrightLocal gives beneficial SEO and reporting tools, but doesn’t help you collect new reviews or add them to your website.
Wiserreview stands out because it offers complete control, valuable features, and a low starting price.
It works for stores, online businesses, service providers, and anyone who wants to build trust with honest reviews, without paying extra for things they won’t use.
