Black Friday is no longer just about providing discounts and offers; it’s also about standing out from the competitors.
With so many brands racing to grab customers’ attention, crafting an engaging and creative Black Friday campaign to stand out is crucial.
Every year, brands push the boundaries of marketing campaigns, turning ordinary sales into unforgettable customer experiences.
From viral social media ads to personalized offers, email marketing campaigns provide immersive digital experiences.
These Black Friday marketing campaigns improve sales and connect and inspire audiences to take action.
In this blog, we will be sharing 18 Best Black Friday campaigns that exactly attract the target audience and improve conversions.
Whether you’re an eCommerce brand or a SaaS company, these examples can inspire you to craft your holiday campaign.
Let’s dive in.
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Black Friday Marketing Examples in Social Media
1. Macy’s “Black Friday Early Access”
Strategy in Focus: Pre-BlackFriday Buzz
Why It Works:Â Black Friday takes place after Thanksgiving, but businesses have started pre-black Friday deals days or even weeks in advance. The Macy’s Pre-Black Friday campaign excites shoppers about pre-sales by highlighting discounts on popular tech brands and products. It encourages customers to take advantage of the deals before Black Friday, allowing them to shop without missing out on dealing with crowded sales days.
Takeaways: The offer of deals before the actual holiday shopping season starts helps to reduce cart abandonment and capture shoppers earlier. Moreover, by specifying an end date for the sale, the post creates urgency, encouraging customers to take quick action.
2. Mejuri’s “Black Friday Sales”
Strategy in Focus: Encourage large purchases by building excitement around their largest sale of the year.
Why it works: With the eye-grabbing hook and clear CTA encouraging customers to avail of the Black Friday offer and shop now. The caption invited interaction by asking customers what they were buying.
Key Takeaways: The playful imagery helps their campaign to stand out. Moreover,, highlighting limited-time deals prompts immediate action and encourages active participation, boosting interaction and reach.
Also See : 7 Genius Limited-Time Offers Examples
3. Zando’s “Black Friday Giveaway Campaign”
Strategy in Focus: Giveaway Campaign to encourage them to sign up for the Newsletter
Why it works: Zando hosted a “Black Friday Week Giveaways” where participants were encouraged to engage with the brand, sign up for the Newsletter & comment on their favourite prize while tagging their friends. The giveaway encourages social media participation and expands follower’s reach by tagging friends.
Key Takeaways: The Giveaway contest helps brands increase their brand visibility and email subscriptions. Moreover, tagging others brings organic reach, and offering high-value prizes generates excitement among followers.
Influencer Marketing Campaign Examples
4. Gym Shark’s “#BigDealEnergy Campaign”
Strategy in Focus: Influencer marketing Campaign leveraging popular influencers like KSI, Behzinga, Calfreezy, and Munya Chawawa.
Why it works: The campaign appeals to GymShark’s core audience, young fitness-oriented consumers, by using authenticity and influencer reliability. The familiar faces of influencers attract the target demographic, driving awareness and social media buzz.
Key Takeaways: Using influencers in the campaign helps build trust and drive more brand engagement. Leveraging social media along with influencers enhances brand appeal during Black Friday Sales.
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5. My Protein “Coupon Code Influencer Marketing”
My Protein, an online sports supplement and clothing store, chose a broad approach to share its Black Friday offerings.
Strategy in Focus: Influencer marketing Campaign
Why it works: The brand worked with influencers in Fitness and Instagram superstars to share their message. The use of exclusive coupon codes increases the incentive to purchase early. Moreover, the limited-time offer influences customers to act fast. It helps them boost trust, encourage immediate action, and align a brand with fitness goal appeals.
Key Takeaways: Collaborating with influencers drives conversions with personalized code and boosts engagement from their target audience. Aligning the offer with the influencer’s niche helps create maximum impact and a simple approach to conveying the right message.
6. Microbe Formulas Collab with Kelly Towart
Strategy in Focus: Partnering with Creators or Influencers
Why it works: The Microbe Formulas ran a campaign for Black Friday, partnering with creators who shared stories about their health journey and experiences with taking supplements. The influencer’s story resonates with many facing similar struggles, and encouraging followers to reach out adds a personal touch.
Key Takeaways: Authentic storytelling boosts trust in product effectiveness and connects with followers. It helps to enhance brand loyalty by engaging with followers, while personal testimonials add credibility and reliability.
Black Friday Campaigns Examples in Email
7. High Beauty “Teaser Black Friday Email Campaigns”
The email from High Beauty teasers their audiences with the upcoming Black Friday sale and encourages shoppers to sign up for text alerts.
Strategy in Focus: Build Excitement with Early Deal Alerts
Why it works: The Fear of Missing Out motivates customers to act quickly, increasing the number of subscribers. It offers exclusive gifts, makes signing up feel more rewarding and boosts participation rates. High Beauty can retarget these leads with personalized messages, promotions, or holiday reminders beyond Black Friday by collecting email addresses and phone numbers.
Key Takeaways: These teasing deals ahead of time prime customers and reduce decision-making friction when the sale goes live. Adding prize incentives to sign-ups makes the engagement more attractive and memorable. Moreover, gathering customer data through sign-ups enables effective retargeting throughout the shopping season and future campaigns.
8. INEZ’s “Black Friday Email Marketing Campaign”
The INEZ Black Friday campaign focuses on driving sales with a 20% discount across all products.
Strategy in Focus: Highlighting Top Products to build credibility
Why it works: INEZ’s email campaign features popular items that help build trust by reflecting what other buyers love, reassuring potential customers. The email delivers focused messaging and increases a sense of urgency, showing marked-down prices directly to products encouraging impulse buying.
Key Takeaways: Displaying the best sellers helps to establish brand reliability and influence purchasing behaviour. Moreover, a flat sitewide discount creates a sense of fairness, making customers more likely to buy. The category-wise navigation and clean layouts make it easy for customers to browse quickly and minimize cart abandonment.
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9. Barnie’s Coffee & Tea “Extended Black Friday Sale”
Branie’s Coffe & Tea delivers a 25% sitewide discount for Black Friday.
Strategy in Focus: Offering Extended Sales to encourage customers
Why it works: Using minimalistic design ensures customers aren’t overwhelmed and can focus on the core offer. Offering CTAs for different coffee products helps customers quickly find what they want, making conversion more likely. Emphasizing an extended offer signals that it’s a last chance, creating urgency and motivating quick purchases.
Key Takeaways: The email highlights urgency that the sale is extended but ending soon, creating urgency. Moreover, the free shipping for orders over $60 increases the average order size and the easy navigation & a prominent coupon code make the process simple, encouraging faster checkouts.
Content Marketing Campaign Examples
10. Hostinger’s Black Friday Landing Page
Strategy in Focus: Attract customers by offering up to 81% off
Why it works: The landing page has a sleek design that grabs customers’ attention and reinforces a modern tech-forward brand identity. Moreover, listing out the benefits upfront simplifies the decision-making process for potential buyers, and the strategic placement of CTA ensures a seamless conversion path.
Key Takeaways: The landing page attracts new customers and incentivizes upgrades from existing ones. Showing countdown timers heightens the sense of urgency and encourages immediate decision-making. Moreover, bundling offers and the CTA button stand out from other elements on the page.
11. Brett/Robinson’s VIP Black Friday Deals
Strategy in Focus: Exclusive Offer for VIP Customers
Why it works: The offer creates a sense of exclusivity for VIP customers by offering them deals and making them feel valued. It encourages repeat purchases by offering extra discounts to inspire customer loyalty and future bookings.
Key Takeaways: Rolling out Early Access to Black Friday deals for loyal customers makes them feel valued. The use of exclusive discounts to boost loyalty provides extra perks that encourage repeat purchases and improve customer retention. The VIP deal fosters long-term brand loyalty and increases lifetime value.
12. Rad Power Bikes “Black Friday Weekend Email”
Strategy in Focus: Personalized Product Focus
Why it works: The email for Black Friday campaigns spotlights the individual bikes, helping customers find what fits their lifestyle and increasing the likelihood of conversion. Offering $500 off entices buyers looking for substantial savings and encourages them to take action.
Key Takeaways: Organizing bikes by model helps customers focus on special offers, and promoting products as gifts taps into the holiday shopping mindset. Moreover, the visuals like gifts and decorations build excitement and encourage customers to take action.
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In-Store Black Friday Advertising Campaigns
13. Macy’s Department Store
Strategy in Focus: In-Store Experience and Black Friday Special Offers
Why it works: Macy’s department store offers significant discounts on premium brands, encouraging customers to act quickly creating a sense of urgency and scarcity. The discount is as high as 65%, making these usually high-priced items more accessible. Moreover, the in-store setup enhances the impact of the sale by immersing customers in a festive shopping atmosphere.
Key Takeaways: In-store Black Friday promotions like this benefit from the strategic placement of bold signage that captures attention and drives impulse buys. Aligning with the holiday season sales with customer needs. Moreover, the tiered discounts, such as the 60-65% range, appeal to the board audience by presenting the promotion as a once-in-a-season deal that adds value.
14. Mall of America
Strategy in Focus: Drive In-store traffic and encourage impulse purchase
Why it works: Mall of America displays the Black Friday signage, ensuring customers see the deals as soon as they walk by or enter the store. This promotion takes advantage of the holiday season’s high foot traffic by offering them discounts, eliminating delivery delays, and also encouraging impulse buying.
Key Takeaways: Strategically placed signage is crucial for in-store campaigns, as it quickly captures attention and emphasizes the urgency of limited-time offers. Promoting popular brands adds credibility to the sale, and using simple, clear messaging ensures the offer is easy to understand. This campaign highlights the power of in-store experiences, where customers can physically engage with products, creating higher chances of conversion during the year’s busiest shopping period.
15. Best Buy Black Friday In-Store Deals
Strategy in Focus: Drive In-store Engagement
Why it works: The campaign leverages the power of visual merchandising and discount segmentation to entice customers. By showcasing clear signage and prominent price tags it reduces confusion and encourages browsing. Additionally, positioning the display prominently in the store maximizes foot traffic exposure, increasing the likelihood of conversions.
Key Takeaways: In-store displays with tiered pricing help customers easily identify deals, streamlining the shopping experience. Segmenting discounts by price points motivates buyers to consider multiple products, increasing the chances of higher cart values. Strategically positioned displays drive impulse purchases, particularly during Black Friday, when customers are ready to take advantage of deals.
Gamification & Contest Examples
16. Best Buy Giveaway Instagram Post
Strategy in Focus: Engagement Driven Participation
Why it works: The collaborative campaign enables both Best Buy and Therabody to tap into each other’s audiences, expanding their reach. The giveaway format promotes social engagement, as participants are encouraged to tag friends, driving organic reach and visibility.
Key Takeaways: Partnering with other brands helps to expand reach and create synergy between different audiences. The campaign encourages interaction through likes, comments, and tags, boosting engagement and organic visibility on social platforms. Moreover, incorporating giveaways early in the Black Friday season generates excitement and primes customers to shop more.
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17. Rowme Black Friday Lucky Draw
Strategy in Focus: Gamification to engage customers
Why it works: Romwe’s gamified approach increases user engagement by tapping into the psychological appeal of rewards and surprises. This campaign leverages the excitement of chance-based incentives, creating buzz around the brand while reinforcing positive associations through the rewards system. By providing points as prizes, Romwe ensures winners return to the platform to redeem their rewards, thus driving traffic and potential purchases.
Key Takeaways: Gamified campaigns are highly effective as they encourage customers to participate, introduce a fun element, and enhance their shopping experience. Offering discounts or points encourages them to engage with your brand and return to make a purchase.
18. Visma “Spin the Wheel”
Strategy in Focus: Black Wheel Campaign for Interactive Engagement
Why it works: Gamification is a proven way to enhance customer interaction by adding entertainment to the shopping experience. The brand offers participants a chance to win gift cards from various partner brands through a spin-the-wheel game. Offering gift cards from popular retail giants ensures the campaign aligns with customers’ return to the platform.
Key Takeaways: Gamification boosts engagement by offering a playful, interactive experience that draws in customers. Daily participation opportunities encourage repeat visits, enhance brand visibility, and add value to the campaign. It helps to enhance both engagement and conversions during seasonal events.
Tips for a Successful Holiday Shopping Season
Black Friday is the most competitive sales event of the year; brands must stand out from their competitors and craft strategies that help them increase conversions. Here are some tips to focus on while crafting your Black Friday Marketing campaign –
Use the Black Friday Spin Wheel
Adding a gamification element to your Black Friday campaign appeals to consumers’ desire for rewards and adds an interactive experience to their shopping journey. One such element is the Spin Wheel, which adds a playful and interactive experience. Offering small prizes such as discounts, gift cards, or bonus points encourages engagement and builds excitement.
Use Social Proofs
Customers purchase when they trust your brand; displaying customer reviews, ratings, or real-time purchase notifications during the holiday season creates trust and urgency. Social proof reinforces product value by showing that others are purchasing and enjoying the products, which helps hesitant shoppers make quick decisions.
Use Minimum Purchase Promo
Minimizing purchase promos such as “Spend $100, Get $20 off” encourages shoppers to increase their cart value to unlock additional savings or rewards. These promotions drive higher average order values and reduce cart abandonment by providing clear incentives.
Try Countdown Timers
Adding countdown timers to your website and product pages builds urgency by creating a sense of scarcity and FOMO (Fear of Missing Out). Countdown timers show that deals are time-limited, motivating shoppers to act quickly. Using them in email campaigns and landing pages can increase click-through rates by creating time-sensitive excitement.
Wrap up
A successful Black Friday marketing strategy with competitive online shopping requires a blend of engagement strategies, trust-building, and well-timed promotions. Crafting strategies like a spin wheel, giveaways, Countdown timers, showcasing social proof, running black Friday ads, and offering exclusive deals encourages black Friday shoppers to take quick action.
These 18 Black Friday Campaign examples can inspire you to craft your next strategy and stand out in the crowded holiday market. A well-executed strategy ensures that customers are reached at every touchpoint, whether they prefer browsing an online store or engaging via social platforms.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
