Drupal is a highly customizable and scalable content management system (CMS) favored by enterprises and institutions for its flexibility. However, without dynamic, real-time content, even the most robust Drupal websites can appear static and disengaging.
Adding a Tumblr Feed to your Drupal site introduces real-time updates, community activity, and social proof—enhancing credibility, boosting user engagement, and keeping your content fresh.
The most efficient way to embed a Tumblr Feed into Drupal is by using Wisernotify, a no-code tool that helps you create customizable, responsive feed widgets without touching your backend code.
Why Add Tumblr Feed on Drupal?
Add Dynamic Content Without Manual Updates: Tumblr Feeds automatically pull in fresh content, giving your Drupal pages a lively feel without added workload.
Build Trust with Authentic Social Proof: Displaying real-time customer reviews, testimonials, or campaign highlights from Tumblr enhances credibility.
Improve SEO and Session Duration: Visitors are more likely to stay longer on pages with dynamic feeds, reducing bounce rates and supporting search rankings.
Drive Conversions Through Community Interaction: Showing real users interacting with your brand encourages new visitors to trust your products or services.
Use Case Examples:
- A university displays campus life or student spotlights from Tumblr.
- A B2B software company showcases product features and customer testimonials.
- A museum site highlights recent events and visitor reactions.
How to Add Tumblr Feed on Drupal
Now, let’s go over how to add a Tumblr Feed to your website or store.
First, sign up for a WiserNotify account. You can start with a 7-day free trial or choose an affordable plan.
After signing up, you’ll land on the WiserNotify dashboard. Look for the “Social Wall” icon, like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall

Under the Tumblr Feed option, click on “Add Wall.”
Connect your Tumblr account to WiserNotify to pull your data.
Customize the wall based on youaCustomize the wall based on your needs.r needs.
Once done, click the “Get Code” button. Copy the code and paste it wherever you want the Tumblr Feed to appear on your site.

Here’s an example of a Tumblr feed in action:

How to Embed Tumblr Feed on Drupal
Once you’ve built your Tumblr Feed widget in Wisernotify, follow these steps to add it to your Drupal site:
1. Copy the Embed Code from Wisernotify
- Log in to your Wisernotify dashboard and copy the Tumblr Feed embed code.
2. Log into Your Drupal Admin Dashboard
- Access your Drupal admin panel and navigate to the page, block, or content area where you want to place the feed.
3. Use a Custom Block or Page Builder Module
- If your theme allows, go to Structure > Block layout or edit the desired node/page directly. Choose Add Custom Block or edit the body/content area.
4. Paste the Embed Code
- Switch to the HTML source mode of your WYSIWYG editor (e.g., CKEditor) and paste your Wisernotify code into the appropriate section.
5. Save and Preview
- Click Save and then preview your page to confirm the Tumblr Feed displays correctly.
Best Practices for Showcasing Tumblr Feed on Drupal
Maintain Design Cohesion Across Your Site
Use Wisernotify’s customization options to adapt the Tumblr Feed’s colors, font styles, and layout to match your Drupal site’s branding. Consistent styling helps your social proof feel like a native part of your site, not a disconnected widget.
Place the Feed Where It Reinforces Trust
Think about the user journey and insert your Tumblr Feed strategically:
- In sidebars alongside case studies or testimonials.
- On your homepage below the hero section.
- On campaign landing pages near the main CTA. These placements subtly validate your brand message when users are making conversion decisions.
Ensure Mobile-Friendly Display
Drupal websites often cater to desktop users, but mobile traffic remains critical. Wisernotify widgets are responsive, but verify the Tumblr Feed’s layout by testing:
- Button spacing and readability.
- Load time and alignment.
- Image responsiveness and tap interactions.
Curate Content that Reinforces Core Messaging
Use Wisernotify’s filtering capabilities to highlight Tumblr posts that:
- Feature customer stories or case studies.
- Recap events or launches.
- Reinforce your service excellence. Don’t let irrelevant content dilute the impact of your feed.
Limit Posts to Optimize Performance
- Feed performance matters, especially on enterprise-grade Drupal sites. Display only 3-5 posts by default, enabling a “Load More” option to reduce visual clutter and page load time while offering deeper engagement.
Common Mistakes to Avoid When Adding Tumblr Feed to Drupal
Using WYSIWYG Editors That Strip Scripts
Many Drupal text editors like CKEditor sanitize input, stripping out JavaScript-based embed codes. Ensure you switch to full HTML mode or use a Custom Block with unrestricted input to prevent code removal.
Skipping Feed Styling
Leaving the Tumblr Feed in its default style may make it look disconnected from the rest of your site. Take advantage of Wisernotify’s style settings to blend it into your design system.
Not Testing Responsiveness Across Browsers and Devices
Even if the feed appears correct on desktop, preview it on mobile and various browsers. Adjust font size, padding, and layout margins for consistency.
Adding Too Many Posts Without Pagination
Bulk embedding too many Tumblr posts can clutter your layout and slow page load. Always limit visible content and let users explore more with “Load More.”
Failing to Clear Drupal Cache
After inserting the Tumblr Feed, changes might not appear immediately due to Drupal’s built-in caching. Always go to Configuration > Performance and clear all caches after embedding new code.
Wrap-Up
Adding a Tumblr Feed to your Drupal site using Wisernotify is a simple yet powerful upgrade to make your content feel more alive and trustworthy. With just a few steps, you can enhance visual interest, improve credibility, and encourage users to spend more time on your site.
Ready to make your Drupal site more engaging? Start embedding your Tumblr Feed with Wisernotify today!