Add Social Media Feed on BigCommerce in Just a Few Clicks

Running a BigCommerce store means you already have a powerful platform for selling online—but building trust is critical to converting visitors into buyers.

Adding a live social media feed to your BigCommerce storefront using Wisernotify shows real-world engagement and builds instant credibility. Displaying customer posts, reviews, and product usage from Instagram or Facebook can be a game-changer for increasing conversions.

Why Add Social Media Feed on BigCommerce?

BigCommerce is built for serious eCommerce growth—but today’s customers expect proof before purchasing. Here’s why adding a social feed helps:

Build Trust with Authentic Content: Showcasing real posts from customers or fans proves that real people love your products, reducing buyer hesitation.

Increase Visitor Engagement: Dynamic, constantly updating social feeds keep your pages lively and encourage shoppers to spend more time browsing.

Drive More Conversions: Seeing other customers use and love your product reinforces the decision to buy, especially at key moments near checkout.

Expand Your Social Following: Embedding a social feed subtly encourages visitors to follow your brand on Instagram, Facebook, or TikTok, growing your community.

Keep Pages Fresh Automatically: New social posts populate your feed automatically—keeping your BigCommerce storefront fresh without needing constant manual updates.

Use Case Example: A fashion brand on BigCommerce adds a Wisernotify Instagram feed showing user-generated content, resulting in a 32% increase in cart completions.

How to Add Social Media Feed on BigCommerce

Now let’s dive into the step-by-step process of adding a social feed to your website or eCommerce store.

1. Sign Up for WiserNotify

You can start with a 7-day free trial to see how it works, or choose a paid plan—whichever suits you best.

2. Access the Social Wall

After signing up, go to your WiserNotify dashboard. Click on the “Social Wall” button as shown below:

 3. Choose Wall Type

Once you click the button, you’ll see a dashboard like this.

 

Here, you’ll find two types of walls:

Inside the Social Wall, you can choose from different social platforms like Facebook, Instagram, and Tumblr.

4. Add a Social Wall

Select the platform you want and click “Add Wall.” Next, you’ll be prompted to add an integration.

Just connect the chosen platform, customize your social feed, and copy the generated embed code.

5. Embed the Code

Paste the embed code wherever you want to display the social wall on your site.

💡 Example:

Here’s a great real-life example of a social media feed in action from Sony’s website:

Let me know if you’d like this optimized for a landing page, support doc, or blog post!

How to Embed Social Media Feed on BigCommerce

Once you have your Wisernotify widget ready and your embed code copied, follow these steps:

1. Log in to BigCommerce Admin

• Access your BigCommerce control panel.

2. Go to Storefront > Web Pages

• Select the page (e.g., homepage, product page) where you want to embed the feed.

3. Edit the Page Content

• Use the WYSIWYG editor and switch to “HTML View.”

4. Paste the Wisernotify Embed Code

• Paste your code exactly where you want the social feed to appear.

5. Save and Preview

• Save the page, preview the results, and make adjustments if necessary.

6. Publish Changes

• Once satisfied, publish the page so visitors can see your live social media feed.

Best Practices for Showcasing Instagram Feed on BigCommerce

Place the Feed Near Product Pages and CTAs

• Adding your social feed close to product displays or purchase buttons ensures visitors see real customer experiences when they’re most likely to decide.
• This placement builds extra reassurance and helps overcome last-minute doubts, especially for new customers.

Choose Lightweight Feed Designs

• Fast page speed is crucial for eCommerce success. Using a streamlined Wisernotify widget prevents your store from slowing down while still offering engaging, visually dynamic content.
• Balance aesthetics with functionality for the best shopping experience.

Match Your Store’s Branding

• Your Wisernotify feed should feel like a seamless part of your BigCommerce theme.
• Customize fonts, button styles, spacing, and color palettes to mirror your brand. Consistency across your pages reinforces professionalism and strengthens customer trust.

Feature High-Impact UGC

• Showcase the most compelling customer posts—like unboxing videos, positive reviews, and photos featuring your products in real life.
• Authentic stories carry more influence than any marketing copy, building emotional connections with potential buyers.

Ensure Mobile Optimization

• With mobile accounting for a huge share of online sales, your social feed must look flawless on smartphones and tablets.
• Wisernotify feeds are responsive, but always double-check layouts to ensure fast load times, perfect image scaling, and easy scrolling on all devices.

Common Mistakes to Avoid When Adding Social Media Feed to BigCommerce

Using the Wrong Editing Mode

Pasting your embed code directly into the visual editor may strip or alter it, causing it not to display. Always switch to “HTML View” first. This ensures the Wisernotify widget is properly integrated and functional without glitches or formatting errors.

Placing the Feed in Low-Visibility Areas

Social proof is powerful only if it’s seen. Embedding your feed too deep in a footer or obscure page wastes its impact. Instead, position it near top-selling products, checkout prompts, or customer testimonials to maximize its influence on purchasing decisions.

Overloading the Feed with Posts

While it’s tempting to showcase lots of social proof, showing too many posts can clutter your design and slow load times. Wisernotify allows curation—use it wisely. Highlight the best 3–6 posts that deliver strong impact and complement your buying journey.

Ignoring Brand Style Consistency

If your social feed’s fonts, colors, or layout differ from your BigCommerce design, it can seem disjointed or amateurish. Always adjust Wisernotify settings to create a fully branded experience that matches your store’s visual identity and flow.

Skipping Mobile Testing

Desktop previews are important, but mobile commerce dominates today’s market. Always manually test your Wisernotify feed across multiple devices and screen sizes to ensure optimal performance, fast loading, and intuitive design for every user.

Wrap-Up

Adding a real-time social media feed to your BigCommerce store with Wisernotify can significantly boost visitor trust, increase engagement, and drive more conversions.

Social proof isn’t optional anymore—it’s a critical part of the online shopping journey.

Start using Wisernotify today and turn your BigCommerce store into a dynamic, trustworthy, and higher-converting powerhouse!