Many Leadpages users struggle to convert landing page visitors into leads or customers due to a lack of trust-building elements.
Without testimonials, prospects may hesitate to engage, reducing the effectiveness of even the best-designed landing pages.
Adding testimonials to your Leadpages landing pages helps establish credibility, build trust, and significantly boost conversions by showcasing real customer success stories.
Why Add Testimonials to Leadpages?
Testimonials are a game-changer for Leadpages landing pages, offering these powerful benefits:
Build Trust Quickly: A testimonial adds social proof, assuring visitors that others trust your product or service.
Increase Conversions: Testimonials placed near CTAs can increase conversion rates by up to 34%.
Address Objections: Use testimonials to counter common concerns and reassure prospects about your offer.
Enhance Credibility: Featuring detailed testimonials shows visitors the tangible impact of your products or services.
Support Your Funnel Goals: Whether collecting emails, selling products, or promoting webinars, testimonials can guide prospects to take action.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Leadpages
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Leadpages
1. Use Leadpages’ Testimonial Widget
- In the Leadpages builder, drag and drop the “Testimonials” widget.
- Customize the layout, style, and content to match your page’s branding.
2. Integrate WiserNotify for Real-Time Testimonials
- Sign up for WiserNotify and generate a widget code for your testimonials.
- In Leadpages, navigate to Page Settings > Analytics > Tracking Codes and paste the widget script.
- Preview and publish your page to display real-time testimonials or dynamic notifications.
3. Add Video Testimonials
- Use the “Video” widget to embed video testimonials directly from platforms like YouTube or Vimeo.
- Place these near your primary call-to-action for maximum impact.
4. Design a Testimonial Slider
- Use Leadpages’ carousel widget or embed a third-party slider to showcase multiple testimonials dynamically.
3 Testimonial Optimization Tips for Leadpages
Focus on Specific Results: Highlight testimonials that quantify benefits, like “Generated 200 leads in 30 days.”
Incorporate Visuals: Add customer photos, company logos, or videos to make testimonials more credible and relatable.
Match Your Page Goals: Choose testimonials that align with the objective of your landing page—lead generation, webinar signup, or direct sales.
Best Places to Show Testimonials on Leadpages
Above the Fold
- Place a standout testimonial near your headline to immediately capture trust and attention.
Next to CTAs
- Position testimonials close to your call-to-action buttons to reduce decision hesitancy and drive clicks.
Middle of the Page
- Add a rotating testimonial section to re-engage visitors as they scroll.
On Long-Form Sales Pages
- Sprinkle testimonials throughout the page to reinforce key points and maintain trust.
Thank-You Pages
- Add testimonials to thank-you pages to encourage upsells or further engagement.
Other Ways to Add Testimonials to Leadpages
Social Proof Widgets
- Use WiserNotify to display real-time customer actions, like “Sarah just signed up for our free course!”
In Pop-Ups
- Integrate testimonials into Leadpages’ pop-ups to catch attention without disrupting the user’s journey.
Case Studies or Success Stories
- Dedicate a section of your landing page to detailed testimonials that include before-and-after results.
Include in Split Tests
- Test different testimonial placements to determine what drives the best conversions on your landing pages.
Pair Testimonials with Countdown Timers
- Combine testimonials with Leadpages’ countdown timer widget to create urgency and reinforce trust.
3 Testimonial Mistakes on Leadpages
Using Vague Testimonials
- Avoid generic comments like “Great product!” Focus on detailed testimonials that provide context and results.
Overcrowding Your Page
- Too many testimonials can clutter your page. Showcase the most impactful ones and rotate them if needed.
Neglecting Mobile Optimization
- Ensure your testimonials look great on mobile, as a majority of visitors will view your Leadpages pages on smartphones.
Wrap-Up
Testimonials are a simple yet highly effective way to elevate the performance of your Leadpages landing pages. By strategically placing optimized testimonials, you can build trust, address objections, and guide prospects to take action with confidence.
