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Add Sold Counter to Volusion: Build Trust and Increase Conversions

A sold counter is a valuable feature for Volusion stores to establish trust, create urgency, and drive conversions. By displaying sales activity in real-time or cumulatively, you provide social proof to your visitors, making your products appear more desirable and in demand.

This guide explains the benefits of using a sold counter on Volusion, how to add one, and best practices for optimizing its performance.

Key Benefits of Adding a Sold Counter to Volusion

1. Builds Social Proof

Show customers that others are buying your products, fostering trust and credibility in your store.

2. Creates Urgency

Real-time or cumulative sales counters encourage visitors to act quickly, leveraging FOMO (Fear of Missing Out) to increase conversions.

3. Highlights Popular Products

Draw attention to best-sellers and trending items, making them more attractive to potential buyers.

4. Enhances Credibility

A visible sales counter reassures new customers that your store is active and trusted by other shoppers.

5. Boosts Conversion Rates

Combining trust and urgency helps nudge hesitant customers toward completing their purchases.

6. Customizable for Promotions

Tailor the counter for specific campaigns, like flash sales, seasonal promotions, or product launches.

Add Sold Counter to Volusion

The easiest way to integrate a sold counter into your Volusion store is with the Wisernotify app. Follow these steps:

Visit Wisernotify

Next, click on inline social proof – Explore

Two places where you can show the inline real sold counter in store

  • Product detail page
  • Collection page.

Next lets create it for product detail page.

1. Copy the Installation code

  • Once the code is generated, click Copy Code for later use.

2. Add the Code to the Product Detail Page

  • Edit the product detail page template in your theme editor
  • Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes

3. Create the notification- live, recent sales & sold counter by entering the website.

  • Choose the Sales Counter notification & click on customize to change the color, design & text.
  • Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
  • Adjust colors, fonts, and styles to align with your website theme.
  • Use the preview option to see how the sales count notification will appear.
  • Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
  • Publish it.

Similar way, you can create the sold counter for collection page as well.


Real example: Sold counter at Product detail page


Real example: Sold counter at Collection page

Here, is detail video about how wisernotify works.

Best Practices for Using a Sold Counter on Volusion

1. Use Real Sales Data

Ensure that the sales figures displayed are accurate and credible to maintain trust and customer confidence.

2. Position Counters Strategically

Place counters on high-impact pages such as product detail pages, the homepage, or the checkout page.

3. Highlight High-Demand Items

Focus on best-selling or trending products to draw attention and create urgency.

4. Keep the Design Simple

Make sure the counter aligns with your store’s theme and doesn’t overwhelm the user experience.

5. Use Dynamic Messaging

Incorporate time-sensitive phrases like “Hurry! 10 items sold in the last hour!” to encourage immediate action.

6. Pair with Other Tools

Combine sold counters with countdown timers or promotional banners for added urgency.

7. Optimize for Mobile Devices

Ensure the counter is responsive and displays correctly on all devices, especially mobile.

8. Monitor Performance

Track analytics such as impressions, clicks, and conversions to assess the counter’s effectiveness. Adjust its placement or design as needed.

9. Avoid Overuse

Use sold counters selectively to maintain a clean and professional store layout.

Conclusion

Adding a sold counter to your Volusion store is an effective way to build trust, create urgency, and increase conversions. With Wisernotify, you can easily integrate dynamic sales counters that enhance your store’s appeal and motivate customers to act.

By following the steps and best practices outlined here, you can make your Volusion store more engaging and conversion-friendly, helping you achieve your sales goals.

FAQ's

A Sold Counter displays the number of units sold for a specific product. It builds trust by showing product popularity, creates urgency by leveraging social proof, and encourages customers to make quicker purchasing decisions.

 

Volusion doesn’t have a built-in Sold Counter feature, but you can add it using custom code snippets or third-party integrations like JavaScript-based social proof tools. If you’re not familiar with coding, you can hire a developer or use apps like Fomo or WiserNotify to display recent sales and counters.

To display a Sold Counter:

  • Use Volusion’s API to retrieve sales data for each product.
  • Embed custom JavaScript or jQuery in the product page template to show the counter dynamically.
  • Alternatively, integrate a third-party service that offers social proof and sales counter features.

Yes, several tools can add a Sold Counter to Volusion, such as:

  • Fomo: Real-time notifications and social proof, including sales counters.
  • WiserNotify: Displays sales data and product popularity.
  • ProveSource: Creates dynamic sales notifications and counters. These tools integrate easily and require minimal setup.

A lightweight implementation, whether custom code or a third-party integration, should not significantly impact your store’s performance. To ensure smooth operation:

  • Use tools optimized for speed.
  • Minimize external scripts.
  • Test your store speed and optimize after adding new features.
Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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