Adding a sold counter to your Webflow website is an excellent way to build trust, create urgency, and boost conversions. By showcasing the number of products sold in real-time or cumulatively, you provide social proof that motivates potential buyers to act quickly and builds confidence in your offerings.
In this guide, you will discover the benefits of using a sold counter, how to implement it in Webflow, and best practices for maximizing its impact.
Key Benefits of Adding a Sold Counter to Webflow
1. Builds Social Proof
Show visitors that others are purchasing your products, enhancing trust and reliability.
2. Creates Urgency
Encourage faster decisions by leveraging FOMO (Fear of Missing Out) with real-time sales activity.
3. Highlights Popular Products
Focus attention on trending or high-demand items, increasing their appeal to potential buyers.
4. Enhances Credibility
A visible sales counter reassures visitors that your store is active and trusted by others.
5. Boosts Conversion Rates
Combining social proof and urgency nudges hesitant buyers toward completing their purchases.
6. Customizable for Promotions
Tailor counters for specific campaigns, such as product launches, seasonal offers, or flash sales, to align with your marketing strategy.
Add Sold Counter to Webflow
Visit Wisernotify
- Go to Wisernotify’s website and create an account if you don’t already have one.
Next, click on inline social proof – Explore
Two places where you can show the inline real sold counter in store
- Product detail page
- Collection page.
Next lets create it for product detail page.
1. Copy the Installation code
- Once the code is generated, click Copy Code for later use.
2. Add the Code to the Product Detail Page
- Edit the product detail page template in your theme editor
- Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes
3. Create the notification- live, recent sales & sold counter by entering the website.
- Choose the Sales Counter notification & click on customize to change the color, design & text.
- Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
- Adjust colors, fonts, and styles to align with your website theme.
- Use the preview option to see how the sales count notification will appear.
- Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
- Publish it.
Similar way, you can create the sold counter for collection page as well.
Real example: Sold counter at Product detail page
Real example: Sold counter at Collection page
Here, is detail video about how wisernotify works.
Best Practices for Using a Sold Counter on Webflow
1. Use Real Sales Data
Display accurate sales figures to maintain trust and credibility with your audience. Fake numbers can harm your reputation.
2. Place Counters Strategically
Position counters on high-visibility pages like product detail pages, the homepage, or checkout pages for maximum effectiveness.
3. Focus on Popular Products
Highlight best-selling or trending items to draw attention and create a sense of demand.
4. Keep the Design Minimalistic
Ensure the counter integrates with your Webflow site’s overall design and doesn’t overwhelm the user experience.
5. Use Engaging Messaging
Incorporate dynamic phrases like “Hurry! 10 items sold in the last hour!” to encourage immediate purchases.
6. Pair with Other Features
Combine sold counters with countdown timers or promotional banners for increased urgency and conversions.
7. Optimize for Mobile Devices
Ensure the counter is fully responsive and looks great on all devices, especially mobile phones.
8. Monitor Performance Metrics
Track analytics such as impressions, clicks, and conversions to assess the counter’s performance. Refine placement or messaging based on data.
9. Avoid Overuse
Use counters selectively to avoid clutter and focus on key products or campaigns.
Conclusion
Adding a sold counter to your Webflow website is an effective way to enhance trust, create urgency, and drive conversions. With Wisernotify, you can seamlessly integrate a customizable sales counter that aligns with your branding and marketing goals.
By following the steps and best practices outlined here, you can elevate your Webflow site’s performance, create a compelling shopping experience, and encourage more customers to take action.
