When designing high-converting landing pages with Unbounce, trust is everything. Visitors often need a nudge of reassurance before committing to your offer, whether it’s signing up for a service or making a purchase.
A proven way to build that trust is by showcasing Facebook reviews directly on your Unbounce pages.
By embedding Facebook reviews, you create a sense of authenticity and social proof, helping potential customers feel confident in choosing your brand.
This guide will walk you through the benefits, step-by-step instructions, and best practices for embedding Facebook reviews in Unbounce.
Why Add Facebook Reviews to Unbounce?
Here’s why embedding Facebook reviews into your Unbounce landing pages is a game-changer:
Boost Visitor Confidence: 84% of consumers trust online reviews as much as personal recommendations. Adding reviews reassures visitors they’re making a good decision.
Increase Conversions: Displaying testimonials at key touchpoints reduces hesitation and drives higher conversion rates.
Improve Credibility: Facebook reviews are authentic and trusted, making them a powerful tool for reinforcing your brand’s reputation.
Enhance Page Engagement: Visitors are more likely to spend time exploring your page when they see relatable customer feedback.
Optimize for SEO: Integrating reviews with relevant keywords can improve your landing page’s visibility on search engines.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to Unbounce
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on Unbounce
Follow these steps to embed Facebook reviews seamlessly into your Unbounce landing page:
1. Generate a Facebook Reviews Widget
- Use a tool like Wisernotify to create a customizable widget for your Facebook reviews.
- Customize the design to align with your landing page’s style and branding.
2. Log Into Your Unbounce Account
- Open the Unbounce dashboard and select the landing page where you want to display the reviews.
3. Add a Custom HTML Block
- In the page editor, drag and drop the Custom HTML widget to the section where you’d like to showcase the reviews (e.g., near CTAs or testimonials).
4. Paste the Embed Code
- Copy the embed code from Wisernotify and paste it into the HTML block in Unbounce.
5. Preview the Page
- Use Unbounce’s preview feature to ensure the reviews display correctly and look visually appealing.
6. Adjust and Optimize
- Fine-tune the placement, size, and design of the widget to ensure it aligns perfectly with your landing page.
7. Publish Your Page
- Save the changes and publish your landing page to make the reviews live.
8. Test Responsiveness
- Test the page on desktop and mobile devices to ensure the reviews are responsive and load quickly.
Best Practices for Showcasing Facebook Reviews on Unbounce
Strategic Placement
- Place reviews near key conversion elements, such as:
- Above or below CTAs (e.g., “Sign Up” or “Buy Now” buttons).
- Near forms to reduce friction.
- On thank-you pages to reinforce positive engagement.
Highlight Relevant Testimonials
- Use reviews that address common objections or showcase specific benefits of your product or service.
Maintain Visual Consistency
- Customize the review widget’s colors, fonts, and layout to match your Unbounce page’s design.
Use Interactive Formats
- Opt for a slider or carousel to display multiple reviews without overwhelming the page layout.
Regular Updates
- Ensure the reviews are up-to-date to reflect current customer satisfaction and build trust with new visitors.
Common Mistakes to Avoid When Adding Facebook Reviews to Unbounce
Cluttering the Page
- Avoid overloading the page with too many reviews. Select a few impactful ones and display them cleanly.
Ignoring Mobile Responsiveness
- A large portion of traffic on Unbounce landing pages comes from mobile users. Ensure the widget is mobile-optimized.
Using Generic Reviews
- Avoid reviews that don’t add value or seem vague. Highlight testimonials with specific benefits or outcomes.
Neglecting Page Speed
- Ensure the widget doesn’t slow down your page. Use lightweight embed codes for optimal performance.
Not Testing Thoroughly
- Test your page on multiple browsers and devices to ensure a seamless user experience.
Wrap-Up
Embedding Facebook reviews into your Unbounce landing pages is a simple yet highly effective way to build trust, enhance engagement, and boost conversions.
With tools like Wisernotify, you can create stunning review widgets that integrate seamlessly into your page design.
Ready to elevate your landing pages with the power of social proof? Start embedding Facebook reviews today and watch your conversions soar.