In the highly competitive world of e-commerce, establishing trust with potential customers is paramount. Ecwid, a platform designed for small to medium-sized businesses, offers an ideal solution for online selling, but even the best-designed stores can struggle without consumer confidence.
Testimonials act as a bridge of trust between your brand and its audience. If your Ecwid store is not leveraging testimonials effectively, you’re likely leaving sales on the table.
This comprehensive guide explores the transformative power of testimonials in boosting conversions, building credibility, and enhancing the shopping experience on Ecwid.
By the end of this guide, you’ll know why testimonials are critical, how to add them to your Ecwid store, and where to strategically place them for maximum impact.
Why Add Testimonials to Ecwid?
Build Credibility and Trust: When customers land on your Ecwid store, they’re essentially strangers to your brand. Testimonials act as social proof, showcasing real experiences from real customers. Studies show that 88% of consumers trust online reviews and testimonials as much as personal recommendations.
Increase Conversion Rates: Did you know that adding positive testimonials to your product pages can increase conversions by up to 34%? When potential buyers see others enjoying your products, they’re more likely to hit “Add to Cart.”
Reduce Abandoned Carts: Cart abandonment is a pervasive issue in e-commerce, with rates hovering around 70%. One of the reasons customers abandon carts is lingering doubt about the product or service. Strategically placed testimonials at the checkout page can alleviate these doubts, providing the reassurance needed to complete the transaction.
Improve SEO Rankings: Search engines love fresh, user-generated content. By showcasing testimonials that mention specific products or services, you’re also creating keyword-rich content that can boost your Ecwid store’s SEO rankings. This helps more potential customers discover your business organically.
Highlight Unique Selling Points (USPs): Testimonials are an excellent way to highlight what sets your brand apart. Whether it’s your exceptional customer service, fast shipping, or product durability, let your customers do the talking. For instance, a testimonial stating, “I received my order in just two days, and the quality exceeded my expectations” instantly communicates your commitment to excellence.
Humanize Your Brand: Ecwid stores often cater to niche markets or small businesses, and testimonials help humanize your brand. They show potential customers that real people have benefitted from your products, creating an emotional connection that encourages loyalty.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Ecwid
Now let’s get into how to embed a testimonial on your site or store, whether it’s text, photo, or video.
First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for SMBs and enterprise businesses.
Once you sign up for your account, you can see the WiserReview dashboard.
This dashboard is your control center, where you can manage all aspects of your testimonial management. It provides a clear overview of your testimonial collection, moderation, and display processes.
Don’t be overwhelmed. WiserReview is a comprehensive testimonial management software that not only helps you add testimonials but also collects and moderates them.
And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.
From the dashboard:
Go to → Manage reviews section and click on the “Import” button.
From there, you have many options to import testimonials from; select any of them.
Once done, you have a testimonial showing in the manage reviews section.
Now let’s go to the “Widget” section.
Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.
Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.
For example, we chose the “Review wall” widget for our second product.
This widget displays a dynamic wall of your testimonials, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s testimonial widget for this purpose.
Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.
In it, select the Review source.
Now your testimonial appears on the widget, and you can easily customize the widget to match your brand’s style.
It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.
Now, once it’s done, click on “Install” and choose from any of the three options.
- JavaScript – Insert this script where you want the testimonial widget to appear on your website.
- Iframe – Use this iframe code to embed the testimonial widget in a specific section of your site.
- URL – Share this URL to display the testimonial widget on a separate page.
Now the widget is live and ready to build trust and drive conversions.
We are also using this on our site, WiserReview, and Wisernotify.
Here is an example of it:
And wait, that’s just the tip of the iceberg of what Wiserreview can do for testimonial management.
WiserReview can:
Automated testimonial collection
Create a smart testimonial form with the following setup:
- Set up your testimonial submission link.
- Add buttons for easy interaction.
Display a star rating or feedback question on the first screen to assess intent. If the feedback is low, prompt for detailed comments. If the feedback is positive, direct the user to submit their testimonial.
WiserReview simplifies the process of requesting testimonials, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect testimonials.
Integrate the testimonial form link with your existing POS, email, and SMS systems.
You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines testimonial requests and enhances customer engagement through your existing channels.
Centralized Testimonial Management
Testimonial Aggregation: WiserReview aggregates testimonials from various platforms (emails, forms, social, etc.), bringing them into one central dashboard. This helps businesses track their testimonials and gain real-time insights.
Testimonial Monitoring: The platform notifies businesses whenever a new testimonial is submitted, allowing them to stay up-to-date with feedback.
AI reply: WiserReview helps businesses respond to customer testimonials automatically with AI.
AI-powered testimonial display and sharing
- Automatically select positive sentiment testimonials.
- Publish them live on your site.
- Convert these testimonials into graphics and post them on your social media channels.
This enhances customer trust and promotes positive feedback across platforms.
Embed Testimonials on Ecwid
Embedding testimonials on your Ecwid store is straightforward. Here’s a step-by-step guide:
1. Choose a Testimonial Widget Tool
- Use a tool like WiserNotify to collect and display testimonials.
2. Copy the Code
- Copy the provided JavaScript snippet from the WiserNotify dashboard.
3. Add the Code to Your Ecwid Store
- Navigate to your Ecwid control panel.
- Go to the “Design” section and click “Edit Theme”.
- Insert the code in the appropriate section (e.g., product pages, homepage, or checkout).
4. Customize Placement
- Adjust the widget’s design and placement to match your store’s aesthetic.
5. Test and Publish
- Preview your changes to ensure everything looks good, then publish them live.
Related: Ecwid vs Shopify – Honest Guide for New Store Owners
3 Testimonial Optimization Tips
Keep Testimonials Authentic and Specific: Generic testimonials like “Great product!” lack impact. Encourage your customers to share detailed feedback about their experience, including how your product or service solved a problem for them.
Use a Variety of Formats: Mix text, photo, and video testimonials to appeal to different audience preferences. Video testimonials, for example, have been shown to increase conversion rates by up to 80%.
Update Testimonials Regularly: Stale testimonials can make your store appear outdated. Regularly refresh your testimonials to showcase recent customer experiences.
Best Places to Show Testimonials on Ecwid
Homepage
- Your homepage is often the first interaction a customer has with your brand. Featuring a few compelling testimonials here sets the tone and immediately builds trust.
Product Pages
- Place testimonials directly on product pages to reinforce the benefits of a specific item. For instance, if you sell handmade jewelry, include testimonials that highlight craftsmanship and uniqueness.
Checkout Page
- Adding testimonials to the checkout page can reduce last-minute hesitations. A simple, reassuring testimonial like, “Fast shipping and great customer support” can work wonders.
Dedicated Testimonials Page
- Create a dedicated page showcasing all your testimonials in one place. Use categories or tags to make it easy for customers to find reviews relevant to their needs.
Footer Section
- Embedding a scrolling widget of testimonials in the footer ensures visibility across all pages. This subtle yet effective placement reinforces trust throughout the shopping journey.
Other Ways to Add Testimonials to Ecwid
Email Campaigns
- Incorporate testimonials in your marketing emails. For example, add a customer quote below your product promotion to enhance credibility.
Social Media
- Share customer testimonials on your social media channels to reach a wider audience. Include a link back to your Ecwid store to drive traffic.
Video Testimonials
- Encourage satisfied customers to create short video testimonials. These can be uploaded to your store or shared on platforms like YouTube and Instagram.
Blog Posts
- Write blog posts featuring customer stories and link back to your products. This not only builds trust but also drives organic traffic to your Ecwid store.
3 Testimonial Mistakes on Ecwid
Ignoring Mobile Optimization
- More than 50% of online shopping occurs on mobile devices. If your testimonials aren’t optimized for mobile viewing, you risk losing potential customers.
Overloading Pages with Reviews
- While testimonials are essential, overcrowding your pages with them can overwhelm customers. Strike a balance by displaying a few impactful testimonials and linking to more.
Using Fake or Unverified Testimonials
- Nothing destroys credibility faster than fake reviews. Always use genuine testimonials and verify them where possible.
Wrap Up
Testimonials are a game-changer for Ecwid stores, offering a powerful way to build trust, reduce cart abandonment, and boost conversions. By strategically placing authentic, engaging testimonials across your store, you can create a compelling shopping experience that turns visitors into loyal customers.
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