People don’t buy online without reading reviews. Everyone checks product reviews before making a purchase decision. Most people say that reviews help them make the final decision.
If your store doesn’t show real customer reviews, you’re losing sales. Customers want to see star ratings, photos, and short feedback from others who have already bought.
Adding reviews to your product pages builds trust. It helps new customers feel confident. Stores that display verified reviews and real customer stories often receive more orders and fewer returns.
Tools like WiserReview make it easy to collect, manage, and display product reviews on your website. You don’t need to chase people or manage things manually.
This guide will show you how product reviews help grow Ecommerce sales and how you can use them in simple ways that work.
Let’s get started!
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
Why are product reviews important?
Honest product reviews help new customers trust your store. People don’t just read product details; they also look at what others say before making a purchase.
Over 93% of buyers say reviews help them decide what to purchase.
Here’s why reviews matter:
Build trust with new customers
Show star ratings that reflect real product quality
Improve your search ranking and help you get found on Google
Boost your conversion rate by reducing doubts
Offer insights into what customers like and dislike
Reviews also help attract more shoppers. When you display reviews across your product pages, emails, and ads, you attract more traffic and increase sales.
If you don’t have fresh reviews or ignore bad reviews, you risk losing trust. That’s why it’s important to keep collecting feedback and responding fast.
Explore: 5 Smart product review software for E-commerce brands
Types of product reviews you should know
People trust reviews before they buy. Some reviews are more useful than others. Here are the main types that help customers make decisions in 2025.
1. Reviews from real buyers
These come from people who actually bought the product. Most websites mark them as “verified.”
Shoppers trust these reviews more than others because they know they’re real.
They often include honest opinions about the product, shipping, and customer service.
2. Photo and video reviews
These show the product in real life. Photos help people see the color, size, or fit.
Videos show how something works. This helps customers know what to expect.
These reviews help alleviate doubt and increase confidence before making a purchase.
3. Detailed written reviews
These reviews explain more than just “good” or “bad.”
They say what the buyer liked, what didn’t work, and how the product helped. This kind of review is helpful for people who still have questions.
It often answers things the product description doesn’t cover.
4. Reviews from experts or influencers
Some reviews come from people who know the product category well.
These might be bloggers, YouTubers, or creators with a following. They often compare products and explain what’s worth buying.
Shoppers look for these when they want more info before spending money.
5. Helpful reviews picked by others
Some websites let people vote on reviews.
The most helpful ones move to the top. These usually explain both the good and the bad.
They help shoppers get a quick, honest overview without reading every review.
6. Reviews in forums or groups
People also leave reviews on Reddit, Facebook groups, and forums.
These are usually more honest and detailed.
Customers trust them because they’re outside the store’s website.
WiserReview – #1 product review software
WiserReview helps eCommerce stores collect reviews, manage feedback, and display genuine customer reviews across their website. The interface is user-friendly and fits brands of all sizes.
You can send automated review requests by email, SMS, or WhatsApp. It also lets you collect photo reviews, video reviews, and verified reviews.
You have full control over which reviews appear on your product pages, landing pages, or thank-you pages.
Here’s How the Workflow Works:
Collect Product Reviews
WiserReview helps you collect reviews through multiple channels, not just product pages. Customers can share text, ratings, photos, or video testimonials in a simple form.
- Email and SMS review requests
- Direct review links and QR codes
- Photo and video review support
Automate Reviews
You can set review requests to run on autopilot. Rules trigger messages based on order status or delivery, and reminders ensure steady feedback.
- Triggers after purchase or delivery
- Follow-up reminders
- Thank-you messages and coupons
- Multi-language support
Moderate Reviews
Stay in control of what shows up on your store. WiserReview flags spam or fake reviews and gives you tools to manage customer feedback easily.
- AI filter for spam and fake reviews
- Manual approval option
- Quick alerts for negative reviews
- Sentiment tracking
Display Product Reviews
Reviews are shown in modern, customizable widgets that fit your brand. Built-in SEO markup makes ratings visible on Google search and Shopping.
- Widgets like carousels, grids, badges, and pop-ups
- Customizable design options
- SEO schema for star ratings in Google
- Multi-store and multi-language support
Pricing:
Where to show product reviews for best results
Here are the top places to display product reviews to build trust and increase sales.
1. Product pages
Add reviews directly under product details.
Show star ratings, short quotes, and customer photos. This helps people make decisions faster and feel more confident before making a purchase.
Use keywords, past order details, and verified buyer tags to build trust. Tools like WiserReview let you match the widget style with your product layout.
2. Homepage
Place top reviews or a slider near the editors’ picks, new arrivals, or top-selling products.
This works well for shoppers browsing the site or returning to check something. Use floating widgets, auto sliders, or review walls.
3. Checkout and cart pages
Show 5-star reviews next to the cart summary or order total.
Even a short line like “Loved the quality” can push a buyer to complete the checkout.
These reviews give helpful advice at the final step.
4. Review or “Wall of Love” page
Create a full-page layout that displays all top-rated reviews.
Sort them by product, use case, or rating.
This page works for SEO, email links, and Amazon reviews comparison.
You can also turn it into a place for customer stories, expert picks, or family use cases.
5. Social media and email
Share photo or video reviews on platforms like Facebook and Instagram.
Add reviews in post-purchase emails, shipping updates, or recommendations.
Using genuine reviews improves open rates, builds trust, and supports your full marketing flow.
Product review tips to grow E-commerce sales
1. Ask at the right time
Send review requests after a confirmed purchase, delivery, or use of the product.
WiserReview lets you trigger requests based on order status or usage events.
This captures better feedback and increases the chance of getting accurate and detailed reviews.
2. Make it easy to leave a review
Use short forms with a clear CTA.
Let users add a rating, quick text, or photos without logging in.
The easier the form, the more reviews you get—especially on mobile.
3. Use real names, images, and tags
Show reviews with the buyer’s name, profile image, and order details.
This builds trust and keeps things real.
Add tags like “cleaning,” “sleep,” or “support” to group reviews by topic.
4. Offer small rewards
Use incentives like free shipping, a small discount, or a deal on the next order.
This works best when asking for photo or video reviews.
Keep it optional. Reward after the review is submitted.
5. Highlight the best reviews everywhere
Place top reviews on product pages, landing pages, and emails.
Use them in ads, recommendations, and “people also bought” sections.
WiserReview makes it easy to share high-performing reviews, boosting sales and improving decision-making across your store.
Real-world product review examples
1. Product reviews on Amazon
Here’s a customer review for one of the products on the Amazon platform that helps build trust and influence customers’ decisions. It also helps customers understand product quality and answer their questions.
2. Nike
Here’s another example from Nike; it shows customer product reviews. The positive reviews with star ratings help customers make informed decisions and understand product quality.
3. Flipkart
Here is a yoga mat product review example from Flipkart.
Conclusion
Product reviews do more than share feedback. They help shoppers decide, give real insights, and support your full sales journey.
When you collect the right reviews and show them in the right place, they can improve conversion, build trust, and reduce returns.
Tools like WiserReview make it easy to:
- Collect reviews through email, SMS, or forms
- Use automation and tags to manage them
- Display reviews with custom widgets
- Share top reviews on social media and email
Start with small changes, such as adding reviews to product pages, emails, and checkout.
Use what your customers say to help others find and buy with confidence.
Product reviews are one of the simplest ways to boost sales in 2025.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
