Consumers are constantly bombarded with countless ads and choices, and making a decision can be overwhelming. That’s where the power of FOMO comes into play and influences consumers’ decisions to take action.
93% of consumers say online reviews can impact their buying decisions.
That’s why social proof plays a key role in influencing customers to make decisions and actions. In the fast-paced digital world, creating a sense of urgency can significantly boost sales and conversion.
But how does FOMO work, and how to leverage it?
In this blog post, we will explore different tools, benefits, and the importance of FOMO marketing to help you understand it and enhance your marketing efforts.
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What is FOMO Marketing and Why You Need It
FOMO marketing is a strategy that uses psychological phenomena to evoke emotions. People fear missing out on rewarding experiences or exclusive deals, so FOMO creates a sense of urgency among potential customers that influences them to engage, click, and invest.
FOMO marketing uses psychology to tap into customers’ emotional triggers, making them act quickly before missing out on the opportunity. It taps into anxiety about being left out, motivating them to take action.
FOMO tools leverage the psychological principles of Fear of missing out (FOMO) and social proof to increase trust among customers and create a sense of urgency, driving higher engagement and increasing conversion rates.
FOMO tools capitalize on powerful emotion, encouraging engagement, conversions, and sales by creating a sense of exclusivity, urgency, and scarcity to drive more impulsive actions.
Here are a list of 10 FOMO tools we will talk about –
- WiserNotify
- FOMO
- OptinMonster
- Nudgify
- ProveSource
- TrustPulse
- Proof
- EmbedSocial
- PushEngage
- Loox
let’s dive in to understand each tool and learn more about FOMO marketing.
Types of FOMO Notifications
FOMO or social proof notifications mean you can design them to create urgency and leverage social proof to encourage visitors to take action. Here are various types of FOMO notifications –
- Real-Time Purchase Notifications – Recent purchase notification popups provide real-time updates to visitors when someone makes a purchase. These FOMO notifications leverage the power of social proof and tap into the fear of missing out to create urgency and desire.
- Low Stock levels – Low stock alerts like “Only 10 left” create a sense of scarcity, inducing urgency to make a purchase before the product runs out or stock levels go down.
- Limited Time Offer – Displaying the “Limited Time” offer creates a sense of urgency to make a purchase before they miss out. Using a countdown timer emphasizing that the offer won’t last for long can influence them to make quick decisions and take action.
- Offer Exclusive Content – Providing exclusive access to sales and events to your subscribers can encourage visitors to subscribe to the newsletter. It creates excitement and improves customer experience.
- Visitor Count Alerts – Display the number of visitors currently viewing a product or webpage that creates a competitive environment and urges users to act quickly.
- Use Social Proof – Sharing a testimonial from your existing customers and displaying it creates a positive experience for visitors, and they’re more likely to buy from your brand. Share user-generated content, such as reviews, testimonials, comments, or social sharing, to encourage customers to make a purchase.
These are a few common FOMO notifications that can influence active visitors to take action.
Key Benefits of Using FOMO Tools
FOMO tools can significantly enhance your marketing strategies by psychologically boosting engagement and conversions for your brands. Here are the key benefits of using FOMO tools –
Increased Sales and Conversions
FOMO types like “Limited edition products” create a sense of urgency among the visitors, influencing them to purchase. It helps to convert visitors into customers more effectively and boost sales and revenue for your business.
Building Trust & Credibility
Real-time notifications that display recent purchases, product views, customer actions, and the total number of visitors help build trust among customers. They also improve credibility by showing how many people are actively engaging with and making a purchase from your site. In addition, when customers see other people enjoying and engaging with your products/services, that builds a deeper connection and resonates with the community.
Improved User Experience
Tailoring the notifications to individual user behavior and preferences can enhance user satisfaction, leading to higher conversion rates and improved user experience.
Boosted Social Proof
Displaying activities like recent purchases, product reviews, or testimonials can provide social validation and encourage visitors to make a purchase.
These are some of the key benefits of using FOMO tools that are designed to leverage social proof and FOMO to enhance user engagement and drive more conversions.
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Highlight real-time activities like reviews, sales & sign-ups.
Best FOMO Tools for Your Business
FOMO and social proof can be game-changers for your marketing strategy; here are some of the best FOMO tools for your business –
1. Wisernotify
WiserNotify is a leading FOMO tool that helps you drive more conversions and boost sales with popup notifications. Based on real-time data, it provides social proof notifications like recent purchases, live visitors, product reviews, announcements, social media activities, and user behavior. Trusted by 11,000+ online businesses, the tool is a great social proof marketing tool for agencies and businesses.
Key Features:
- 50+ eye-catching social proof & FOMO design templates.
- Wide range of customizable options, including sales popups, video popups, Whatsapp chat, and timers.
- A/B testing to optimize your social proof notifications.
- Inbuilt email collector and Intelligent Targeting with auto-capture conversions.
Pricing:
Pros:
- Easy to Install
- Integration with 100+ business tools
- Customizable option and auto-tracking
- API integration
2. FOMO
FOMO is another FOMO software that displays recent activities on your website and offers various templates to capture activities as per your website requirements. The app is beneficial for boosting sales and conversions by showcasing real-time activities and smooth integration with other apps.
The user-friendliness offers make it easier to customize notifications and grab website visitors’ attention, influencing them to take action.
Key Features:
- Customizable Templates & Filters to control every element, add fallbacks, and automation
- Advanced IP techniques to prioritize content based on geolocation
- Use pre-made themes or CSS to design your own
Pricing:
Pros:
- 108+ Integrations
- Translates into 29 Languages
- Advanced IP techniques for geolocation
3. OptinMonster
OptinMonster helps increase the sense of urgency and trust, which helps businesses turn visitors into customers. It also helps you capture emails from website visitors through popups, floating bars, sidebar optins, and more.
It indicates the visitors when a new subscriber or buyer signs up for the email subscription or makes a purchase to encourage users to take action. It’s easy to set up and modify to fit your site’s aesthetics and grab the attention of the right audiences.
Key Features:
- Improve conversions with personalized campaigns on visitor locations.
- Drag & Drop builder to create visually stunning templates
- Powerful Analytics and A/B testing to improve conversions.
Pricing:
Pros:
- 100+ pre-made campaigns
- Drop-and-drag builder
- Customizable campaigns and templates
- A/B testing
Also see: I’ve Tested 9 OptinMonster Alternatives So You Don’t Have To
4. Nudgify
Nudgify creates a powerful sense of urgency and popularity around your product or service, significantly boosting conversions. It gives various options like displaying recent activity, stock data, pre-configured notifications, and custom notifications.
With detailed analytics, you can track the effectiveness of the social proof campaigns to drive more sales and expand their online presence.
Key Features:
- Multiple popups types like Announcements, Cart pop-ups, Custom pop-ups, Discounts, Reviews pop-ups, Sales pop-ups, and Warning pop-ups.
- Showcase reviews, recent purchases, and sales popups.
- Integrate with WordPress, Wix, Google Analytics, or any other platform to use.
Pricing:
Pros:
- Supports 32+ Languages
- Customize styles to adjust themes
- Pre-configured Nudge themes
- Form Autocapture
5. ProveSource
ProveSource is also easy to set up and powerful social proof software that helps you customize notification icons, links, texts, and more. It automatically collects data like clicks, hovers, impressions, engagement rates, and more.
The notification templates are mobile-friendly, and their customer service team is incredibly helpful and increases conversion rates.
Key features:
- Variety of notification types, from sales to reviews.
- Customizable notification icon, title, color, text, link, and more.
- Control notification displays time, speed, delay, and more.
Pricing:
Pros:
- Mobile Ready Notifications
- 100+ Integrations with tons of 3rd party platforms
- Control notifications
- Easy to Install
6. TrustPulse
TrustPulse is another social proof tool that shows visitors real-time notifications of recent activities on your web pages and landing pages. It allows you to quickly create social proof notifications that help increase conversions across your site.
TrustPulse helps you to integrate notifications into your site’s appearance to boost conversions, establish credibility, or push sales with robust features.
Key Features:
- Real-time event tracking to improve conversion rates
- Customizable design options to custom messages, colors, images, and more.
- Track and measure conversion goals to increase conversions
- Seamlessly integrate with popular website platforms.
Pricing:
Pros:
- Real-time tracking
- Smart Targeting
- Customizable Options
- Easy Setup
7. Proof
Proof is another social proof tool that provides customization options to influence audiences to make decisions. The live visitor count and Hot streaks add more effectiveness to your social proof campaigns and increase conversions.
Key Features:
- Customize settings to change timing, position, and display rules.
- A/B testing to improve effectiveness and conversion.
- Dashboard to show impact on tour sales and leads.
Pricing:
Pros:
- Easy to Setup
- A/B testing
- Zapier Integration
- Fast Load Speed
8. EmbedSocial
Embed Social is one of the best UGC platforms that helps you collect reviews, stories, social media feeds, and photos and embed them on any website. It can seamlessly integrate with major social media platforms and review sites, enabling you to gather photos, videos, and reviews effortlessly.
You can manage UGC and reviews from diverse sources, including Google locations and Facebook pages. With the pre-made templates, you can customize Google reviews or captivate UGC videos from social media pages.
Key Features:
- Manage Social Platform reviews in one place.
- Customize your testimonial widgets.
- AI-powered review management tools
- Manage one or multiple-location-based business.
Pricing:
Pros:
- Mobile responsive
- Custom CSS
- Official API Integrations
- Drive Google traffic with SEO snippets
- 50+ Google review widgets
9. PushEngage
Push Engage is a popular push notification tool that allows you to send automated, targeted messages to your subscribers. You can set notifications within minutes and create advanced features like A/B testing, automated drip campaigns, smart opt-in reminders, and more.
In addition, you can track each campaign with goal tracking & analytics to grow your business’s traffic, sales, and revenue. The popups can create FOMO with sales notifications, triggered notifications, and more.
Key features:
- Detect visitor’s behavior and send automated push notification
- Drive more traffic and sales with personalized push notifications.
- Dynamic segmentation triggered notifications and Cart abandonment reminders.
Pricing:
Pros:
- Segmentation
- Goal Tracking & Advanced Analytics
- Android & iOS App Push Notifications
- GDPR Compliant
10. Loox
Loox is a social-proof solution that helps businesses build trust and drive more sales by automatically collecting reviews with photos and videos. You can display product reviews with customizable widgets and reach new customers with one-click referrals.
Key Features:
- Range of compelling display options from product page reviews, homepage carousels, happy customer page, Loox popup, sidebar, and cart page reviews.
- Automate review collection and increase the reach of customer content.
- Drive even more sales with one-click referrals and social proof upsells.
Pricing:
Pros:
- Multiple display options.
- Customizable social proof widgets.
- Official Google Review Partner.
- Photo reviews & one-click upsells.
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Conclusion
FOMO is a powerful tool to build online credibility, boost conversions with real-time activities, and build trust among visitors. Brands can use FOMO to establish trust with their target audience and influence potential customers to take action.
These FOMO apps can help you achieve your marketing goals and bring more online conversions by combining UGC, social media notifications, badges, and popups. You can use these tools for email marketing, website pages, landing pages, and other marketing apps.
Create FOMO by notifying you about a free trial, live events, limited stocks, real-time notifications, and other examples that attract the audience and influence them to take action. Further, the live chat support feature and a great support team from these tools make it easier to set the tools and leverage social proof, compelling website visitors to take action.
These FOMO tools help you improve website conversions, the overall user experience, and remarkable growth.
