Have you ever noticed customers taking action to make a purchase or sign up for the newsletter when they see others already taking action?
With 92% of shoppers reading online reviews before making a purchase and 88% trusting online reviews as much as personal recommendations, leveraging social proof can help your brand increase sales and boost conversions.
That’s the magic of social proof in action. Social proof is an effective strategy for helping your brand build trust and encourage customers to purchase.
When used strategically, it can influence customers’ decisions by showing the positive experience of other customers with your brand or product.
One of the effective ways to do it is through social proof popups, which are little notifications that show real-time purchases, signups, or reviews.
In this blog, we will explore 11 inspiring examples of Social Proof popups that brands use to build trust, drive urgency, and increase sales.
Ready to see how you can convert website visitors into buyers with social proof popups?
Let’s dive in!
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What are Social Proof Popups?
Social proof popups on a website are real-time notifications that show visitors the actions other customers have recently taken, such as purchases, signups, product reviews, or registrations.
These popups create a sense of trust and urgency, notifying that others are engaging with your store, which encourages visitors to do the same.
It’s a virtual word of mouth. Just like people feel more confident about making a purchase when recommended by their friends, seeing “Mike just purchased a watch” or “50 people subscribed today” gives visitors the nudge they need to take action.
Social proof popups tap into FOMO and build credibility by reinforcing that other customers trust your online store.
How Social Proof Popups Boost Conversions
Social proof pop-ups build trust, create urgency, and convert visitors into potential buyers.
For example, a potential customer is browsing your website and checking out a product, and just as they hesitate, a popup appears: “Emma just bought this item!” or “200 happy customers have rated this 5 stars.”
Instantly, that little nudge makes the product more appealing and reassures them they’re making the right choice.
Since these popups appear front and center, they’re impossible to miss, making the social proof stand out when needed.
Seeing that others have already bought, loved, or recommended a product can be the final push a shopper needs to click that “Buy Now” button.
It’s subtle yet powerful, turning hesitation into action and maximizing your conversions with every visitor.
Types of Social Proof Popups
Social proof popups come in various forms designed to build trust, create urgency, and encourage conversions.
Let’s explore some common types and how they can help eCommerce stores to boost sales.
Live Visitor counts – These popups indicate how many audiences are currently browsing a specific product or category. For example, “25 People are viewing this product right now.”
Reviews – These pop-ups display positive testimonials from previous customers. Moreover, testimonial popups mean messages in which satisfied customers promote your product or service. For example, “This product is amazing! – 5 Stars from Mike.”
Sales Notification – Display real-time purchases like “John just bought a pair of sneakers!” encouraging visitors to follow them.
Announcement – It prominently displays important announcements or news. For example, “Black Friday Sales starts in 48 hours!”
Limited Stock Notification – This conveys to visitors about low stock levels to create urgency and encourage immediate action. For example, “100 left! 20 visitors are viewing!”
Countdown Timers – This creates urgency by showing how much time is left on a sale or promotion to act quickly before the offer ends. For example, “Sales end in 20 minutes!”
Social Media Platforms notification – Display recent social media posts or notifications to showcase the brand’s online presence. For example, “Emily just followed us on Instagram.”
Sales popups – Alert visitors with ongoing sales or promotions to encourage purchases. For example, “20% off on these dresses.”
11 Social Proof Popup Examples
Here are 11 real-time social proof popup examples showcasing the impact of social proof popups in various marketing strategies.
1. LeadScripts
The social proof popup in the image shows an example of a recent signup notification. It displays the real-time announcement that a visitor has recently signed up.
This type of social proof popup builds trust and credibility, reassuring visitors that others are engaging with the site.
It also leverages FOMO (Fear of Missing Out), encouraging first time visitors to take similar actions, like signing up or purchasing, by showing that people are already doing so.
2. Lily and Fox
The popup at the bottom of the screenshot is a recent purchase notification.
It shows that “Lisa in Aylesbury, England bought Saint Nick about 32 minutes ago,” highlighting real-time customer activity.
This type of social proof popup builds trust by reassuring visitors that others are making and loving purchases.
It also creates a sense of FOMO (Fear of Missing Out), encouraging new visitors to take action before they miss out on popular items.
Such popups are highly effective in boosting conversions by subtly nudging visitors toward completing their purchases.
3. CCNA
CCNA uses social proof popups that display recent customer activity, build trust, and create a sense of reliability. The notification says, “Victor S. from ES purchased Network Subnet” 4 days ago.
Visitors seeing this notification are more likely to feel confident about the product, as it validates the purchase decision through real-time user engagement.
Additionally, the FOMO effect encourages hesitant buyers to act, knowing others have already benefited from the product.
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Highlight real-time activities like reviews, sales & sign-ups.
4. Creative Crafters Hive
The social proof popup on the Creative Crafters Hive website shows a live visitor count notification showing that “3 awesome people” visited the website in the past 10 hours.
It creates a sense of activity and engagement on the site. Seeing others actively interacting with the site builds trust and encourages new visitors to explore further. This type of popup is effective because it creates social validation.
Visitors feel more comfortable knowing the site is active and engaging, making it easier to explore or purchase.
It also conveys credibility by subtly implying that if others found the content or products valuable, they probably will, too.
5. Growth Marketer
Growth Marketer shows live notification of the recent actions customers have recently taken: “69 marketers subscribed in the last 7 days.”
The social proof popup highlights the real-time engagement of visitors with the brand.
It creates a sense of urgency and popularity, suggesting that many others have already found the newsletter valuable and asking them to subscribe now!
6. Roman Education
The social proof popup notification shows a positive testimonial from satisfied customers who share their success stories about their class experience.
It features the customer quote, who highly recommends the classes, and mentions the details about the course he purchased.
Seeing real customer testimonials makes visitors confident in the product or service. The positive feedback encourages potential customers to consider the classes and sign up for a free trial.
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Highlight real-time activities like reviews, sales & sign-ups.
7. Sath
The social proof popup on Sath’s website uses a call to action for visitors to book a 10-minute call with the team. It’s an exit-intent popup that grabs visitors’ attention just before leaving the website.
It uses direct and time-sensitive messaging to spark curiosity and encourage immediate action.
By offering value, a personalized security evaluation boosts the chances of re-engaging potential leads and turning them into customers.
8. EGA Future
Popup notifications are a powerful element that shows the growing number of companies adopting EGA’s future solutions.
It can be a persuasive factor for potential customers considering similar solutions, as it suggests that many others have found EGA Future’s offerings valuable and effective.
The social proof popup leverage as a social validation reassures visitors that EGA is a reliable and popular choice.
Highlighting “142 companies have started with EGA Future in the last 3 months” makes the decision much easier and less risky.
9. Hyper 6
Hyper 6’s social proof notifications show “2 people viewing Hyper6 Now”, showing live visitors notifications creating urgency and excitement, making visitors think “Others are checking this out – maybe I should too!
It builds trust by showing that people are actively interested, reassuring new visitors that they’re in the right place.
This can be persuasive for potential customers who may be more likely to choose a product or service that is in high demand.
10. Lawn Starter
The social proof popup “Tyler from Pensacola, FL just booked convenient lawns service 8 min ago” shows that others are actively using Lawn Starter’s services, building trust and credibility when visitors see real customers are booking services.
Seeing recent activity creates a sense of urgency, encouraging new customers to book before missing out on convenient and popular services.
It’s a simple but powerful way to boost engagement and conversions.
11. Creative Dukaan
The real-time information can create a sense of urgency and popularity, suggesting that other people are actively considering or purchasing products from the website.
The popup in this screenshot shows that “33 buyers are online now”, creating a real-time visitor notification.
This type of social proof builds a sense of urgency and credibility. When visitors see others actively browsing the site, it reassures them that the products are popular and worth exploring.
The real-time visitor count helps to boost engagement and conversions by making the shopping experience feel dynamic and lively.
How to Create a Social Proof Popup?
Here’s a video demonstrating how to create various types of social proof notification popups using WiserNotify.
Sign up for WiserNotify, and you’ll have access to the dashboard featured in this video. From there, follow our guide to start creating your own social proof popups.
Wrap up
Whether you run a SaaS company or a D2C ecommerce store, you can use social proof to mimic personal recommendations, create urgency, and lower customer acquisition costs.
Social proof popups are essential tools to build trust, enhance a positive brand image, and drive conversions. Whether you’re showcasing recent purchases, live visitors count, or satisfied customers sharing their experience, these popups create a powerful connection by tapping into social proof psychology.
Using the right social proof software tools, like WiserNotify, online stores can leverage social proof marketing strategies that foster credibility, encourage engagement, and nudge visitors to take action.
Moreover, integrating popups into a social proof strategy influences customers’ purchasing decisions and promotes a satisfied customer base that builds trust and long-term loyalty. Whether you want to convince visitors to sign up for your email list or complete their purchase, you can enhance your social proof popups with the power of numbers.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
