7 Review Request Message Templates (SMS, Email, Google)

The best review request message is short, personal and sent right after a good experience. This is the one to start with.

Hi Sarah, thanks for your order of the Linen Throw. How are you liking it? A quick review would help other shoppers a lot. It takes under a minute. [review link]

Below are seven ready-to-copy templates for email, SMS, WhatsApp and Google, plus when to send each one and six real brand examples.

Key takeaways

• Use the customer’s name, the product name and one link. Nothing else is required.
• Send it when the experience is fresh, and follow up once at most.
• Never offer a reward for a Google review, and never reward only positive reviews anywhere.

Review Request Templates at a Glance

Template	Channel	When to send	Best for
1. Post-purchase	Email	2 to 7 days after delivery	Online stores
2. Google review	Email or SMS	Same day as the visit	Local businesses
3. Short SMS	SMS	1 to 3 hours after a service	Salons, repairs, clinics
4. Photo review reward	Email	7 to 14 days after delivery	Reviews on your own site
5. After support	Email or chat	Right after a ticket is solved	SaaS and service teams
6. WhatsApp	WhatsApp	Same day as the visit or delivery	Repeat and local customers
7. Reminder	Same as first message	3 to 5 days after the first request	Anyone who did not reply

7 Review Request Message Templates

Copy any of these and swap in your own details. Each one keeps to a single ask and a single link.

1. Post-Purchase Email

Subject: How is your [Product Name] working out?

Hi [First Name],

Your [Product Name] arrived a few days ago, and we would love to know what you think.

Was it what you expected? Anything we could do better? Your review helps other shoppers decide and helps us improve.

[Write a review]

Thanks for shopping with us,
[Your Name], [Store Name]

Asking a specific question in the subject line gets more opens than a generic “We want your feedback.”

2. Google Review Request

Hi [First Name],

Thanks for coming in today. If we took good care of you, would you share a quick Google review? It helps people nearby find us.

[Google review link]

Thank you,
[Business Name]

Google does not allow any reward in exchange for a review. Keep discounts, gifts and entries out of Google review requests, and ask every customer, not only the happy ones.

Our guide on how to get Google reviews shows how to find your review link.

3. Short SMS Review Request

Hi [First Name], thanks for visiting [Business Name] today. How did we do? Leave a quick review here: [short link]. Reply STOP to opt out.

Keep texts under 160 characters, send them only to customers who agreed to receive texts, and include an opt-out.

4. Photo Review Reward Email

Subject: Show us your [Product Name]

Hi [First Name],

We would love to see how you are using your [Product Name]. Leave an honest review, good or bad, and add a photo if you like.

As a thank-you, every review gets 10% off your next order.

[Write a review]

Use this only for reviews collected on your own site. Offer the reward for every review, whatever the rating, and say so in the message.

5. After a Support Ticket

Hi [First Name],

Thanks for your patience while we sorted out [issue]. We hope everything is working now.

Could you rate how we handled it? One click is enough.

[1 star] [2] [3] [4] [5]

A one-click rating inside the email gets far more replies than a link to a long form.

6. WhatsApp Review Request

Hi [First Name] 👋 Thanks for choosing [Business Name]! We hope you are happy with [product or service]. Would you mind leaving us a short review? It helps a lot. [review link]

WhatsApp feels personal, so write the way you would to a regular customer. Only message people who opted in to hear from you there.

7. Reminder Message

Hi [First Name], just a quick nudge in case our last message got buried. We would still love your thoughts on [Product Name]: [review link]. No worries if now is not a good time.

Send one reminder, keep it shorter than the first message, and then stop.

Collect more reviews without extra work

Set up automated review messages once and let the system handle the rest.

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When to Send a Review Request

The right moment is when the customer has used what they bought but still remembers it clearly.

• Simple products: 2 to 5 days after delivery.
• Products that take time to show results: 7 to 14 days after delivery, such as skincare or supplements.
• Services: within 24 hours of the appointment or job.
• After support: as soon as the ticket is solved.
• Repeat buyers: after the second or third order, when they already trust you.
• Reminders: one follow-up 3 to 5 days after the first request.

Email, SMS or WhatsApp?

Each channel suits a different kind of business:

• Email: best for online stores. You can show the product image, order details and several products in one message.
• SMS: best for local and service businesses. Texts get read fast, so a one-line ask with a short link works well.
• WhatsApp: best where customers already chat with you, such as salons, clinics and repeat buyers.
• In person or QR code: best for walk-in customers. See how to make a Google review QR code.

Many stores send the first request by email and the reminder by SMS, which reaches people who ignore their inbox.

6 Review Request Examples From Real Brands

1. Scotch Porter

Scotch Porter keeps its email short and uses the customer’s first name. A 25% coupon gives a clear reason to act.

If you copy the coupon idea, give it for every review on your own site, not only positive ones, and never for Google reviews.

2. FinditParts

FinditParts asks by text instead of email. The message thanks the buyer and asks for a review in two lines, with a short link that is easy to tap on a phone.

3. Amora Coffee

Amora Coffee sends a calm, polite note with no long explanation. It shows how little you need to say when the product speaks for itself.

4. Chewy

Chewy lists every item in the order with its own “Write a Review” button. Seeing the products jogs the customer’s memory and lets them review several at once.

5. Charlie Hustle

Charlie Hustle puts the star rating right in the email. One click starts the review, so there is no link to hunt for.

6. SkinMart

SkinMart spells out its loyalty points: some for a written review, more for adding a photo or video. Customers know exactly what they get and how to earn it.

Best Practices for Review Requests

• Keep it short: thank them, ask once, add one link.
• Use plain words: “How was it?” beats “We would appreciate your detailed evaluation.”
• Personalize: first name, product name and order details make the message feel real.
• Make it one tap: a button or star rating in the message, on a page that works on mobile.
• Ask everyone: requesting reviews only from happy customers is known as review gating and breaks Google’s rules.
• Reply to what comes in: customers are more willing to review when they see you answer. Use these Google review response examples for ideas.

For more ways to phrase the ask, see our how to ask for reviews examples.

Review Request Rules to Follow

• Google: no rewards of any kind for reviews, and no filtering who you ask.
• Your own site: rewards are fine if every reviewer gets them, whatever the rating, and you say so.
• US FTC rule: since 2024, offering rewards only for positive reviews, or hiding negative ones, can lead to fines.
• SMS and WhatsApp: message only customers who agreed to it, and always include a way to opt out.

Automate Review Requests With WiserReview

WiserReview sends these messages for you after every order, so no customer is missed.

• Timing rules: send after order or delivery, on the schedule you pick.
• Channels: email, SMS and WhatsApp.
• Product-specific requests: one product per message or several in one.
• Reminders: one automatic follow-up for non-responders.
• Photo and video reviews: customers can upload media with their review.
• Integrations: Shopify, WooCommerce and other store platforms.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

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Wrap Up

A good review request is short, personal and well timed. Pick the template that fits your channel, fill in the details, and ask every customer.

Keep rewards honest and away from Google, follow up once, and your reviews will keep coming in.