Ever wondered what makes some Google reviews stand out more than others?
Beyond just star rating, review attributes play a crucial role.
90% of consumers say that product attributes like “service quality” or “value for money” influence their business decisions.
These attributes highlight what customers loved or found lacking about your service or product.
Understanding and managing Google review attributes can significantly impact how potential customers perceive your business, making them a key factor in building trust and driving sales.
Explore why Google reviews attributes matter and how they can benefit your business.
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What Are Review Attributes?
Google review attributes are extra questions you can add to review requests. You can customize them to ask about the customer, product, or company, which helps you get detailed information.
When someone gives a 4 or 5-star review, Google asks them to pick positive words to describe their experience. For 1-2 star reviews, Google suggests negative words labeled as critical.
Types of Review Attributes
Google Review attributes categories are specific product or service qualities that customers can rate or comment on. These qualities include product quality, customer service, delivery speed, value for money, and overall satisfaction. Here are different types of review attributes and categories.
Customer Service
Primary Category: Service Experience
Categories: Response Time, Friendliness, Problem Resolution
This attribute gauges the quality of your customer’s support, including how quickly and effectively your team responds to and resolves issues.
Product Quality
Primary Category: Product Performance
Categories: Durability, Functionality, Design
This attribute focuses on the product’s performance, longevity, and overall design appeal.
Value For Money
Primary Category: Cost Satisfaction
Categories: Price, Comparison, Perceived Value
This attribute helps you understand if customers feel they are getting their money’s worth from your product or service.
Delivery Experience
Primary Category: Shipping and Handling
Categories: Speed, Packaging, Condition on Arrival
This attribute assesses how customers perceive the shipping process, including the speed and condition of receiving their orders.
Identifying Key Review Attributes
When you are looking at reviews, key attributes to focus on.
- Star Ratings: These give a snapshot of overall satisfaction.
- Written Comments: They provide detailed feedback and specific experiences.
- Date of Review: This helps you see trends over time and how recent feedback compares.
- Reviewer’s Profile: Gives context, like if they’re a verified buyer or a frequent reviewer.
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How to Collect Useful Review Attributes
To collect Google review attributes, focus on what matters most to your customers about your product or service. Here’s how you can collect.
- Understand Your Product/Service by identifying its key features, benefits, and unique selling points.
- Review customer feedback to see what attributes are frequently mentioned or valued.
- Segment Your Audience to understand their needs, as different customer segments may prioritize different attributes.
- Use surveys or feedback forms to ask customers what attributes they consider important.
- Analyze competitors to see what attributes they emphasize in their reviews and how they compare to yours.
5 Successful Review Attributes Use Case Examples
Collecting the right review attributes can greatly enhance customer insights and improve your products and services.
Here are five examples of how collecting specific review details can help your brand.
1. Apple
Product: Technology
Attribute Collected: Customer Service
For example, Apple focuses and customer and product attributes in reviews, allowing users to rate their support experience. Positive ratings highlight effective service, building trust and loyalty, while negative feedback prompts improvements in service delivery.
2. Netflix
Product: Entertainment
Attribute Collected: Content Selection
Netflix collects reviews on content selection and variety. Subscribers rate shows and movies, influencing recommendations and new content decisions. Positive feedback highlights popular titles, enhancing user engagement and retention.
3. Amazon
Product: E-commerce
Attribute Collected: Performance
Amazon collects reviews describing products, helping potential buyers gauge the item’s durability and value for money. Customers rate products based on their experience, influencing purchase decisions and providing insights for sellers to improve.
4. Nike
Product: Sports Apparel
Attribute Collected: Fit and Comfort
Nike gathers reviews on the fit and comfort of its sportswear. Customer ratings on sizing accuracy and comfort levels help others choose the right apparel, boosting satisfaction and reducing returns.
5. Jimmy Joy
Product: Food
Attribute Collected: Company and Product
The food industry benefits from review attributes, especially for new products like Jimmy Joy’s meal replacements. Jimmy Joy focuses on taste and hunger satisfaction, addressing customer concerns through questions to improve products and stay ahead in the market.
Benefits of Reviewer Attributes
Reviewer attributes are crucial for businesses that build trust and credibility through reviews. Businesses can attract potential customers who value authenticity by highlighting specific traits like expertise, honesty, and detailed insights. Here are the top benefits of reviewer attributes.
Credibility Boost: Reviewer attributes like “verified purchase” or “top reviewer” add credibility to reviews, making them more trustworthy for potential customers.
Enhanced Transparency: Attributes like “real name” or “location” provide transparency, showing that reviews are from real people, not bots or fake accounts.
Insightful Context: Attributes such as “purchased product variant” or “frequency of reviews” offer valuable context, helping shoppers better understand the reviewer’s experience.
Community Engagement: Attributes like ” helpful votes” or “reviewer ranking” encourage community engagement, guiding others to quickly find the most useful reviews.
Improved Decision Making: The reviewer attribute helps shoppers make informed decisions by highlighting reviews from experienced or verified buyers, reducing uncertainty about product quality or service.
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Wrapping Up
Google Review attributes, like service, and value, are specific details customers mention in their feedbacks. They matter for your business because they give you clear insights into what you’re doing right and where you can improve.
When you display these attributes on your website, it helps potential customers make informed decisions, boosting your credibility and trust. This can lead to increased site traffic and higher conversion rates.
