Prepare to be inspired!
We’ve curated 20 of the best product video examples—the ones that make you stop, watch, and say, “Wow!”
Let’s get started.
Product Marketing Video Examples
The product videos below demonstrate how brands can engage their audience, showcase their products, and drive sales.
Whether you’re selling electronics, fashion, food, or anything in between, there’s ample inspiration to be found in these creative and effective eCommerce product videos.
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1. Nike’s Product Showcases
Nike excels at creating high-energy videos that highlight the innovation and style of its athletic wear.
The video features every individual doing different fitness activities and showcasing activewear – leggings in action, which is essential to this specific product for buyers to see how it looks when in use.
It also includes a stylish soundtrack and vibrant visuals, making the video tremendous.
2. Seasonal Promotion with Lush
Lush’s video introduces its Halloween collection and showcases each creative, spooky piece.
You can also see a demonstration of how to use the product, learn about its special ingredients, and get a sense of its scent.
Each Halloween-themed bath bomb is so cute that you want every piece in this collection at home.
It’s the perfect choice for any festive celebration or spooky night. This also indicates a sense of urgency since Halloween is not every day.
3. Game Show Challenge, like Red Bull
In this Red Bull video challenge, it doesn’t have to be a video about the product, as you can see that the challenge aligns with the brand’s adventurous spirit, energy, and adrenaline-pumping action.
The video is entertaining, and the contestants are having a good time. The audience is also engaged and is rooting for their favorite contestants.
The visuals and the video editing are top-notch, making the video even more fun to watch.
4. Animated Product Video with LEGO
LEGO’s videos spark creativity in children and adults, showcasing the endless creative possibilities of their building sets.
The video is very entertaining, and your target audience – kids would love to watch this type of video. This product is an ideal gift for your kids to help them improve their thinking and problem-solving skills.
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5. Sephora’s Makeup Tutorial
Sephora’s tutorial demonstrates how to achieve an easy back-to-school makeup look using their products.
You can see that the Beauty Director at Sephora is doing the makeup tutorial, which adds significant credibility and expertise. She effectively conveys the value and desirability of their products.
6. Behind-the-Scenes: Etsy’s Artisan Product
In an era when authenticity reigns supreme, behind-the-scenes videos of Etsy’s artisan products offer an unfiltered view of the business.
Showcase his production processes. This transparency fosters trust and establishes a genuine connection with potential customers.
7. Coca-Cola’s Heartwarming Commercials
Coca-Cola’s product videos often feature heartwarming stories and celebrations, emphasizing the brand’s role in bringing people together.
This creates a positive brand image and encourages people to buy the product.
It also resonates with viewers on an emotional level, further strengthening the brand’s bond with its customers.
8. Tesla’s Compelling Product Narratives
Tesla’s video provided valuable insights into how the company thinks and operates. Just like any product that has a story waiting to be told.Craft compelling narratives around your offerings that resonate with your audience personally.
This is an effective way to engage and build an emotional connection with potential customers.
9. Samsung’s Product Storytelling Animation
This animation is so cool! It’s a fresh take for a gadget company that uses animated videos to showcase its new product.
As you can see in the comments section, viewers are drawn to it and asking for a series of this type of video content. It is very engaging and can help boost your marketing efforts.
With an AI animation generator, creating these animations is simplified, enabling greater flexibility and experimentation with different styles.
10. Lululemon’s Active Lifestyle Promotion
Lululemon’s videos inspire an active lifestyle, showcasing its athletic wear in action and going above and beyond. Leveraging the voice-over and adding captions make this video more captivating.
Their video clips give a sense of relatability to people in active lifestyles and ensure the product’s reliability is worth buying.
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11. Fender’s Music Gear Showcases
This video showcases their new Fender guitar series.
Playing these guitar series highlights their exceptional sound quality and innovative features, which help inform musicians’ and guitarists’ buying decisions.
12. Bedroom Makeover with IKEA
This home tour video series by IKEA helps solve home furnishing challenges. They offer design ideas and practical solutions to create a comfortable, stylish home.
It is invaluable for viewers struggling with style and space at home, and guides them on what to buy and where to buy the best pieces of furniture.
Product Advertising Video Examples
13. Product Introduction, like Apple’s New iPhone
In this video, Apple introduces its newly launched iPhone 15 Pro. It showcases the features of camera specs, mobile gaming performance, and material design.
They claim it is the most powerful iPhone for photo-taking, movie-making, and gaming, prompting customers to upgrade eagerly.
14. Explicit Product Demo like VEED
VEED’s comprehensive product demonstration provides a step-by-step tutorial on converting videos in formats such as MKV, AVI, and MOV to MP4.
It’s an excellent way to market a product and help viewers make a decision. This shows how easy the tool is and why it’s worth purchasing.
15. GoPro’s Adventure Video
GoPro’s videos showcase the incredible capabilities of its new action camera, the HERO12, by capturing thrilling real-life moments.
This video features adventure-seekers in extreme situations and demonstrates how the camera captures stunning footage. It inspires viewers to take risks and try new things with the new action camera.
16. Silent Videos like Dyson
Dyson’s product video for its Purifier takes a fresh approach, using only subtitles. There is no audio, and no one is explaining how to use the product.
It’s an effective way to create a tutorial video, as viewers need to focus to understand how it works in under 2 minutes.
It also highlights their cutting-edge technology and illustrates how their products can enhance daily life.
17. Product Comparison Videos like Sony
Sony’s product comparison video highlights the exceptional features of its new camera model.
It helps customers make informed choices by creating videos that compare your product features, helping them determine which option is best for their content goal.
18. Oreo’s Fun Recipe Video
Oreo’s creative videos showcase fun, easy dessert recipes using its iconic cookies. This video features easy-to-follow steps and ingredient lists, enabling viewers to create unique dessert recipes using Oreo cookies.
The creative approach helps to build brand loyalty and encourages viewers to try out the recipe and purchase the product.
19 Nestlé’s Product Release
In this example, you can see Nestlé uses YouTube Shorts to introduce their new product. This is a strategic marketing video because it’s direct, concise, and not time-consuming.
It is targeted at the right audience waiting for your product updates, and this type of video is shareable across social media platforms.
20. Game Launch Trailer by Nintendo
This example gives you an overview of what you can expect from their new game – Paleo Pines. This is one way to generate excitement among gamers waiting for the game’s release.
This video captures the excitement and fun of gaming, showcasing their latest consoles and games.
How Effective is video marketing for your products?
It’s a powerful tool that can transform your product promotion strategy. It captures the audience’s attention in a way that text or images alone cannot. Videos convey information quickly, engage emotions, and leave a lasting impression.
It helps boost product visibility by sharing your videos on social media platforms like Facebook and Instagram, embedding them in your emails, or featuring them on your website.
This approach ensures that a wider audience sees your products. Plus, a well-crafted product video can showcase your offering’s features and benefits, leading to a significant increase in your conversions and sales.
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Wrap up
Video marketing is a highly effective strategy for promoting and selling products.
Its ability to engage, inform, and emotionally connect with customers makes it an invaluable tool for businesses of all sizes.
It is not just a trend; it’s a necessity in today’s digital landscape.
By creating engaging videos, optimizing them for SEO, and promoting them strategically, you can enhance your product marketing efforts and improve sales and brand visibility.
To succeed, you must monitor emerging trends and adapt your strategy accordingly.
