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How to Increase nopCommerce Store sales?

If you want to increase your nopCommerce Store sales, then there are several things you can do to make it happen. By following the tips outlined in this article, you can see an increase in your sales in as little as three months.

Ways to Increase nopCommerce store sales

It’s no secret that most people who go to the stores don’t buy anything. If you want to increase your nopCommerce Store sales, you need to get those people who go into your store to buy something from you. Here’s how you can increase your nopCommerce Store sales today!

  1. ​Understand your business goals.
  2. Make your store easy to navigate
  3. Create enticing pages to convince shoppers to buy
  4. Levarage Social Proof
  5. Find your target audience
  6. Make your products stand out
  7. Make your product descriptions irresistible
  8. Use social media to build an audience.
  9. Promote your products
  10. Get rid of unnecessary components
  11. Track your results

Here are some simple ways you can increase nopCommerce Store sales without spending too much money or taking up too much of your time.

Understand your business goals.

To increase nopCommerce store sales, you need to be clear on your business goals. Do you want more traffic, or do you want more conversions? To answer that question, think about your marketing efforts thus far. Have they generated any measurable results for you, or are you just guessing at what’s resonating with your audience? If you don’t have clear numbers in front of you, it’s impossible to set realistic goals for increasing your nopCommerce store sales. Goals can be based on your site’s conversion rate, unique page views, and how many repeat visitors show up every month.

Make your store easy to navigate.

The most effective eCommerce stores have well-organized and intuitive navigation that allows users to locate products quickly.

The easier it is for customers to find what they’re looking for, the higher your conversion rate will be.

Make sure you include features like –

  • search bars
  • category filters
  • one-click add-to-cart buttons, and more throughout your site.

While these navigation items should always be present on your store’s main pages (homepage, category pages, product pages), it’s also good to include secondary navigation in areas where visitors are likely less familiar with your site.

This can be implemented through footer links or similar means of outreach and to increase nopCommerce Store sales.

Create enticing pages to convince shoppers to buy

There are a lot of reasons why people shop online. Some are looking for convenience, some have a fear of leaving their house, and others want immediate gratification.

As an e-commerce store owner, you need to make sure your products cater to these varying motivations while also providing ease and convenience.

No matter your motives for creating an online store for increasing revenue or growing brand awareness, or increasing nopCommerce Store sales, you need to make sure that you’re targeting those primary drivers with compelling pages that motivate shoppers to buy.

A conversion rate optimization can help. Perform user testing and ask questions like: Is it easy for people from various demographics and backgrounds to find what they’re looking for on my site?

Leverage Social Proof

Social proof is a technique that can be used to build trust and increase sales. It is the practice of using third-party endorsements to convince people to buy your product or service.

You can use social proof as a marketing tactic for their nopCommerce store. Show testimonials, mentions, reviews, and other forms of social proof on your website. These tactics are effective because they create trust in the customer by showing them that others have bought the product or service before them.

NopCommerce’s website has testimonials from real customers who have bought their products before. These reviews provide evidence that the product works and helps build trust in the customer by showing them that others have already had success with it too.

Tools like WiserNotify can help you build trust and increase nopCommerce conversion rates with social proof automation. You can display sales pop-ups, conversion notification, reviews, announcements and more. It also offers widgets to create urgency and integrates directly with 200+ tools.

Related: 50+ real examples of social proof

Find your target audience

To increase nopCommerce Store sales, it is very important that you clearly understand who your audience is and where they can be found.

Some questions you may ask yourself are,

  • What channels do they prefer using?
  • Are they more likely to respond to a tweet or a Facebook post?
  • Do I need an email list, or will Google ads suffice?

Your first step should be defining your primary audience; you can begin reaching out to them through various channels with your message.

Sometimes it takes some trial and error with different groups before you find one that responds well.

It’s always worth finding time in your schedule for testing and trying new audiences when looking for ways how to increase nopCommerce Store sales.

Make your products stand out

To start, highlight your products. Giving your customers a variety of ways to browse will increase browsing time and increase engagement which will help to increase nopCommerce Store sales.

Adding things like product tags, user-generated content, and recommendation engines will help you display more information about products in an attractive way.

When shoppers can see that other people have purchased items similar to theirs, they’re likely to spend more time looking around.

And they’ll be more likely to convert. You can provide a better browsing experience through offerings like these, and you’re one step closer to increasing nopCommerce Store sales.

Make your product descriptions irresistible

Too often get excited about our products, only to focus on our own excitement in writing their descriptions. Instead of letting your passion take over, describe how consumers will benefit from owning your product.

After all, they’re looking for that reason. Describe how it makes their lives easier or more enjoyable and show them why they can’t live without it.

For example:

You’ll be able to quickly and accurately measure a room before buying furniture again and again! This type of description sells much better than simply raving about yourself – e.g., I love working on my products so much that I can hardly stand it! You’ll love my ingenuity too!

By focusing on your customers and their problems, you’ll create a product that makes them want to purchase it again and again, and as a result, you will see that nopCommerce Store sales increase.

If you learn about consumer pain points, such as time management, getting healthy, or staying organized, your products will sell better.

Consumers are likely searching for somethi
ng that will solve a problem or help them do something in a new way.

  • Pay attention, ask questions and remember: The power is all in their hands!
  • Make sure they know how much they stand to gain by buying from you instead of anyone else!
  • Focus on what they stand to lose if they don’t take action with your products—and sell away! You’ll create better descriptions faster and with more confidence.

Use social media to build an audience.

We’re in a social-media world. That means you should use your social media channels as much as possible, even if it’s just to increase traffic or your email list.

To increase nopCommerce Store sales –

Start with a social media plan. Select three platforms (Twitter, Facebook, Google+, etc.) that you want to actively participate in.

Schedule an amount of time each day for social media and stick to it.

Don’t let yourself be distracted by work emails or other tasks that might come up during your scheduled time.

Using social media requires an investment of time, so plan for it!

You can also divide up responsibilities with your marketing team; one person can post updates on Twitter while another maintains your Facebook page, and a third writes updates on LinkedIn.

Experiment with different platforms and content types until you find what works best for you and your business.

The most important thing is to make sure each account is unique, which means no duplicate images or content across all accounts!

Promote your products

One of your most important tasks as a store owner is promoting your products. You’ll be more successful in increasing nopCommerce Store sales if you employ an integrated approach that combines social media, email marketing, blogging, and PR outreach.

For instance, you can use some shopping cart software’s built-in Social Media Manager app to schedule posts on Facebook and Twitter at optimal times – say, right before lunchtime or during prime TV hours.

If you don’t want to manage multiple social profiles yourself, hire a VA (virtual assistant) who can take care of things for you while allowing you to focus on other areas of your business.

Get rid of unnecessary components

To increase nopCommerce Store sales, you should have a clear understanding of which features are necessary for your project and which ones are optional.

Get rid of unnecessary components that can lead to bloat, overly complex code, performance issues, and more.

Focus on only including features that will benefit your users, and then make sure those features work as you intended.

If you aren’t sure whether a particular feature is important or not, build it out using some sort of stand-in variable or an if/else check until you figure it out.

You can even just comment out parts of your code; sometimes, it’s easier to see what works with what doesn’t when portions are removed than when they are included in full.

Track your results

No matter how well crafted your sales plan or strategy is, you’ll never know if it works unless you track your results.

At a minimum, you should monitor sales and revenue figures.

On top of that, consider tracking other metrics that are unique to your business, such as –

  • Average order value (AOV)
  • Conversion rates
  • Customer service quality

In tracking traffic sources, look at both direct and referral visitors.

Direct traffic refers to people who type in your website URL directly into their browser bar when they arrive on one of your pages. They clicked on a link somewhere (Facebook page post or email newsletter) with referral traffic that brought them to your site after clicking on another site first.


To increase nopCommerce Store sales is no small feat, but it can be done with a little work. To increase nopCommerce Store sales or your store’s revenue, you need to focus on increasing its traffic and getting repeat visitors. It’s also important to remind them of past purchases and encourage return visits. When you increase customer traffic and repeat visitor purchases, you will see increased revenue from your efforts. Remember that there is value in putting in some extra effort now; without those extra efforts, there will never be an increase in nopCommerce Store sales.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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