In the competitive world of online business, building trust is essential to convert visitors into customers.
For Webflow users, integrating G2 reviews into your website is a powerful way to establish credibility and boost conversions.
G2 reviews showcase verified feedback from real customers, providing social proof to reassure potential buyers about the quality of your product or service.
Wisernotify makes it simple to embed G2 reviews into your Webflow site, enhancing trust and engagement.
Why Add G2 Reviews to Webflow?
Webflow’s flexible and visually stunning platform enables you to create beautiful websites, but adding G2 reviews can further enhance your site’s impact. Here’s why:
Boost Credibility: G2 reviews feature authentic, verified testimonials that 84% of buyers trust as much as personal recommendations.
Increase Conversion Rates: Social proof in the form of G2 reviews reduces hesitation, leading to higher conversion rates. Businesses using G2 reviews report a 3% increase in sales.
Enhance User Engagement: Reviews provide dynamic content that keeps visitors engaged and encourages them to explore more of your site.
Reinforce Brand Authority: Strong G2 ratings position your business as a trusted leader in your industry.
Improve SEO Performance: Embedding review widgets adds keyword-rich, dynamic content to your site, improving search rankings and driving organic traffic.
How to Add G2 Reviews to Webflow
Let me show you how to integrate G2 reviews into your website using WiserNotify, improving credibility and trust with honest user feedback.
Step 1: Sign Up and Install
First things first, sign up for a WiserNotify account on our signup page. Once you’re set up, proceed to install the WiserNotify pixel on your website.
This small piece of code is crucial as it powers the notifications and data gathering.
Step 2: Access the Dashboard
Log into your WiserNotify dashboard. Here, you’ll navigate to the ‘Social Proof’ section where you can manage and add new notifications.
Step 3: Create Your Notification
Click the ‘Add’ button to start creating your notification. You’ll need to provide a unique name for your notification and specify the website it will be used on.
Step 4: Customize Your Notification
After setting up the basics, it’s time to customize. Click on ‘Data Sources’, then ‘Add Integration’, and select ‘Reviews’. Here, you’ll integrate your G2 reviews.
For a visual walkthrough on customizing your review notifications, check out our helpful video:
Real-Life Example
Curious how it looks in action? Here’s a glimpse of G2 reviews displayed via WiserNotify on a live website:
Expand Your Capabilities
This is just one way to use notifications. WiserNotify also offers a variety of social proof and urgency widgets to help improve conversion rates.
From recent sales pop-ups to limited-time offer alerts, these tools are designed to encourage quicker customer actions.
For more details on our social proof notifications and urgency widgets, visit:
Feel free to explore these resources and start transforming visitor interactions into conversions today!
How to Embed G2 Reviews on Webflow
Follow these steps to integrate G2 reviews seamlessly into your Webflow website:
1. Generate Your G2 Review Widget Code
- Log in to your G2 account and navigate to the “Review Collection Widgets” section.
- Customize the widget’s design to align with your branding.
- Copy the embed code provided.
2. Log in to Your Webflow Account
- Access your Webflow dashboard and open the project where you want to display G2 reviews.
3. Insert an Embed Element
- In the Webflow Designer, navigate to the page and section where you want to place the reviews.
- Drag and drop an “Embed” element from the Add panel to the desired location on your page.
- Paste the G2 widget embed code into the Embed element’s content area.
4. Style and Position
- Use Webflow’s design tools to adjust the placement, spacing, and alignment of the embed element to fit your site’s layout.
5. Publish Your Site
- Save your changes and publish your website.
- Test the live site to ensure the G2 reviews display properly and are responsive across devices.
Best Practices for Showcasing G2 Reviews on Webflow
Strategic Placement
Position G2 reviews where they’ll make the biggest impact, such as:
- Homepage
- Product or service pages
- Pricing sections
- Contact or About pages
Design Consistency
- Customize the widget’s colors, fonts, and layout to match your Webflow site’s branding for a cohesive look.
Highlight Key Testimonials
- Feature reviews that emphasize your unique selling points, such as superior customer service, product quality, or ROI.
Use Filters for Relevance
- Leverage G2’s filtering options to display the most relevant and impactful reviews for your audience.
Encourage More Reviews
- Add a call-to-action prompting customers to leave their own reviews on G2, enriching your social proof library over time.
Common Mistakes to Avoid When Adding G2 Reviews to Webflow
Neglecting Mobile Optimization
- Ensure the G2 widget is fully responsive and displays correctly on all devices, especially mobile.
Overloading Pages with Reviews
- Avoid cluttering your site by showcasing only the most impactful testimonials. Maintain a clean and focused layout.
Ignoring Negative Feedback
- Displaying a mix of positive and constructive reviews adds authenticity and builds trust with your audience.
Failing to Update Reviews
- Regularly refresh the widget to feature the latest feedback and keep your site dynamic.
Misaligned Design
- Ensure the widget integrates seamlessly with your site’s layout and doesn’t disrupt the overall aesthetic.
Wrap-Up
Adding G2 reviews to your Webflow site is a proven way to build trust, enhance engagement, and boost conversions. Wisernotify simplifies the process, allowing you to embed and customize G2 reviews effortlessly.
By following the steps and best practices outlined in this guide, you can effectively leverage social proof to elevate your website’s performance.
Ready to transform your Webflow site with G2 reviews? Try Wisernotify today and watch your credibility and conversions soar!