Want More Trust? Add G2 Reviews to Your ActiveCampaign
Krunal Vaghasiya|Jan 22, 2025
For businesses leveraging ActiveCampaign to manage email marketing, automations, and customer journeys, trust-building is a crucial aspect of success.
Integrating G2 reviews into your ActiveCampaign emails and landing pages provides authentic social proof that reassures your audience and drives conversions.
Wisernotify offers an efficient way to embed G2 reviews into ActiveCampaign, enabling you to strengthen credibility and engagement seamlessly.
Why Add G2 Reviews to ActiveCampaign?
ActiveCampaign’s powerful tools for email marketing and automations can achieve even greater impact when complemented with trust signals like G2 reviews. Here’s why integrating G2 reviews into your ActiveCampaign workflows is essential:
Build Instant Credibility: 92% of consumers trust peer reviews as much as personal recommendations. Adding G2 reviews showcases authentic feedback from real users, making your brand more trustworthy.
Increase Conversion Rates: Social proof alleviates doubts and encourages action. Businesses using G2 reviews often see up to a 3% increase in conversions.
Enhance User Engagement: Dynamic and interactive G2 review widgets capture attention and keep readers engaged in your emails or landing pages.
Reinforce Brand Authority: Featuring high ratings and testimonials from G2 demonstrates your brand’s credibility and leadership in the industry.
Support SEO Efforts for Landing Pages: Embedding reviews on landing pages provides keyword-rich, dynamic content that can improve search engine visibility.
How to Add G2 Reviews to ActiveCampaign
Let me show you how to integrate G2 reviews into your website using WiserNotify, improving credibility and trust with honest user feedback.
Step 1: Sign Up and Install
First things first, sign up for a WiserNotify account on our signup page. Once you’re set up, proceed to install the WiserNotify pixel on your website.
This small piece of code is crucial as it powers the notifications and data gathering.
Step 2: Access the Dashboard
Log into your WiserNotify dashboard. Here, you’ll navigate to the ‘Social Proof’ section where you can manage and add new notifications.
Step 3: Create Your Notification
Click the ‘Add’ button to start creating your notification. You’ll need to provide a unique name for your notification and specify the website it will be used on.
Step 4: Customize Your Notification
After setting up the basics, it’s time to customize. Click on ‘Data Sources’, then ‘Add Integration’, and select ‘Reviews’. Here, you’ll integrate your G2 reviews.
For a visual walkthrough on customizing your review notifications, check out our helpful video:
Real-Life Example
Curious how it looks in action? Here’s a glimpse of G2 reviews displayed via WiserNotify on a live website:
Expand Your Capabilities
This is just one way to use notifications. WiserNotify also offers a variety of social proof and urgency widgets to help improve conversion rates.
From recent sales pop-ups to limited-time offer alerts, these tools are designed to encourage quicker customer actions.
For more details on our social proof notifications and urgency widgets, visit:
Feel free to explore these resources and start transforming visitor interactions into conversions today!
How to Embed G2 Reviews on ActiveCampaign
Follow these steps to integrate G2 reviews into your ActiveCampaign email templates or landing pages:
1. Generate Your G2 Review Widget Code
- Log in to your G2 account and navigate to the “Review Collection Widgets” section.
- Customize the widget to align with your branding.
- Copy the generated embed code.
2. For Email Campaigns
- Log in to your ActiveCampaign account and create or edit an email template.
- Add an
HTML Blockto the desired section of your email. - Paste the G2 widget embed code into the block.
- Adjust the placement to ensure it fits well within the design.
3. For Landing Pages
- Access the ActiveCampaign landing page builder and open the page you want to edit.
- Add a
Custom HTMLblock to the section where you want the reviews to appear. - Paste the G2 widget embed code into the block.
4. Preview and Optimize
- Use ActiveCampaign’s preview tools to verify that the G2 reviews display correctly in your email or on your landing page.
- Test the content on multiple devices and browsers to ensure proper responsiveness.
5. Publish and Test
- Save and publish your landing page or send a test email to confirm that the G2 reviews integrate seamlessly.
Best Practices for Showcasing G2 Reviews on ActiveCampaign
Strategic Placement
Position your G2 reviews for maximum impact:
- In emails: Place reviews near CTAs or product highlights.
- On landing pages: Display reviews near sign-up forms, pricing sections, or checkout areas.
Highlight Key Testimonials
- Use G2’s filtering options to showcase reviews that address common concerns or emphasize your unique selling points.
Maintain Design Consistency
- Customize the widget to match the branding of your email or landing page for a cohesive look.
Keep Reviews Updated
- Feature the most recent reviews to demonstrate ongoing customer satisfaction.
Include a Call-to-Action (CTA)
- Encourage your audience to leave their own reviews by adding a “Write a Review” button linking to your G2 profile.
Common Mistakes to Avoid When Adding G2 Reviews to ActiveCampaign
Cluttering the Design
- Avoid overwhelming readers by displaying too many reviews. Highlight a select few impactful testimonials.
Ignoring Mobile Optimization
- Ensure the widget is fully responsive and looks great on all devices, especially mobile.
Placing Reviews in Low-Impact Areas
- Position reviews prominently where they can influence decisions, such as near CTAs or at decision-making points.
Displaying Only Positive Reviews
- Including a mix of positive and constructive feedback adds authenticity and builds trust.
Failing to Test Functionality
- Test the widget across browsers, devices, and email clients to ensure proper functionality and display.
Wrap-Up
Integrating G2 reviews into ActiveCampaign is a simple yet effective way to enhance trust, boost engagement, and increase conversions.
With Wisernotify, embedding authentic customer feedback into emails and landing pages is seamless and impactful.
By following this guide and adhering to best practices, you can leverage social proof to strengthen your brand and improve your marketing outcomes.
Ready to elevate your ActiveCampaign campaigns? Start integrating G2 reviews with Wisernotify today and experience the power of trust-driven marketing!
Related Posts:
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra