PrestaShop is a popular e-commerce platform known for its flexibility and extensive customization options. However, even the most optimized PrestaShop stores face the challenge of visitor drop-offs.
Many potential customers browse, add products to their carts, and leave without completing a purchase—a phenomenon that accounts for nearly 70% of online shopping cart abandonment.
Exit intent popups offer a solution. By detecting when a visitor is about to leave, these popups deliver a last-minute, targeted message designed to re-engage them.
Whether it’s recovering abandoned carts, promoting discounts, or capturing leads, exit intent popups are a proven tool to boost conversions on PrestaShop stores.
This guide will explore the benefits of exit intent popups on PrestaShop, how to set them up, and actionable tips to optimize their performance.
What and Why: Creating Exit Intent Popups on PrestaShop
Exit intent popups detect user behavior, such as moving their cursor toward the browser’s close button, and deliver targeted messages to prevent them from leaving. For PrestaShop users, these popups can significantly reduce bounce rates and drive sales.
Why Exit Intent Popups Are Essential for PrestaShop Stores
Recover Abandoned Carts: Re-engage customers by offering a discount or incentive to complete their purchase.
Capture Leads: Use popups to collect email addresses with enticing offers or lead magnets like free guides.
Promote Time-Sensitive Offers: Highlight flash sales, seasonal discounts, or exclusive deals.
Redirect Visitors: Suggest related products or pages to encourage further exploration.
Enhance Customer Experience: Offer support or guidance, such as live chat or FAQs, to address concerns.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a powerful addition to PrestaShop stores.
How to Create the Exit Intent Popup for PrestaShop
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on PrestaShop
Step-by-Step Guide for PrestaShop Integration
1. Create Your Popup with Wisernotify
- Use Wisernotify to design an exit intent popup that aligns with your store’s branding and objectives.
2. Generate the Embed Code
- Once your popup design is complete, Wisernotify provides a JavaScript snippet for embedding.
3. Access PrestaShop’s Admin Panel
- Log in to your PrestaShop admin dashboard.
4. Edit the Theme File
- Navigate to Design > Theme & Logo and select your active theme.
- Access the Edit Code section and locate the
footer.tplfile.
5. Insert the Script
- Paste the Wisernotify script just before the closing
</body>tag in thefooter.tplfile.
6. Set Popup Triggers in Wisernotify
- Configure the popup to activate on exit intent and specify conditions, such as targeting cart abandoners or first-time visitors.
7. Save and Test
- Save the changes and preview your store to ensure the popup triggers correctly.
8. Publish and Monitor
- Once satisfied, make the changes live and use Wisernotify analytics to track performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on PrestaShop
Precise Timing
- Exit Intent: Engages visitors just as they’re about to leave, ensuring minimal disruption.
- Standard Popups: Often appear mid-session, potentially frustrating users.
Higher Conversion Rates
- Exit intent popups target specific pain points, such as cart abandonment, leading to higher engagement and conversions.
Customizable Messaging
- PrestaShop users can tailor popup content to match the visitor’s behavior, such as offering discounts for cart abandoners.
Non-Intrusive Experience
- These popups feel timely and relevant, enhancing the user experience.
Common Exit Popup Triggers: Words and Phrases
Crafting the right message is critical for the success of your exit intent popups. Here are some effective triggers:
Urgency: “Wait! Your 20% discount expires in the next 15 minutes!”
FOMO (Fear of Missing Out): “Don’t leave without this exclusive deal—only a few items left!”
Lead Generation: “Subscribe now to get free shipping on your next order.”
Cart Recovery: “You forgot something! Complete your purchase now and save 10%.”
Supportive Messaging: “Need help? Contact us before you leave to get answers to your questions.”
Best Places to Show Exit Intent Popups on PrestaShop
Strategically placing exit intent popups ensures they reach the right audience. Here’s where they work best on PrestaShop:
Homepage
- Capture first-time visitors with welcome discounts or free shipping offers.
Product Pages
- Promote complementary items or emphasize benefits to reduce hesitation.
Cart Pages
- Recover abandoned carts with incentives like discounts or free shipping.
Checkout Pages
- Address last-minute objections and encourage purchase completion.
Blog Pages
- Convert readers into subscribers by offering exclusive content or newsletters.
404 Pages
- Redirect visitors to popular categories or products with a helpful popup.
3 Exit Intent Popup Mistakes to Avoid on PrestaShop
Overusing Popups
- Excessive popups can frustrate users. Limit their frequency and trigger only at critical moments.
Ignoring Mobile Optimization
- A significant portion of traffic comes from mobile devices. Ensure your popups are responsive and user-friendly.
Generic Messaging
- Tailor the content to match the visitor’s journey. A cart recovery popup on a blog page might confuse visitors.
Wrap Up
Exit intent popups are an essential tool for PrestaShop stores, helping to recover lost sales, capture leads, and boost conversions. By leveraging Wisernotify, you can create engaging, high-performing popups that integrate seamlessly with your store’s design and goals.
Ready to elevate your PrestaShop store? Start building exit intent popups with Wisernotify today and turn exiting visitors into loyal customers!
