Drupal is a robust content management system (CMS) known for its flexibility and scalability. It powers websites for businesses, nonprofits, governments, and more.
However, even the most dynamic Drupal sites face a universal challenge—visitors leaving without taking action. Whether it’s abandoning a form, skipping a subscription, or leaving a product page, these exits can hurt your site’s performance.
Exit intent popups offer an effective way to combat visitor drop-offs. These smart notifications appear when a visitor’s behavior indicates they are about to leave your site.
They deliver targeted messages that encourage visitors to stay, subscribe, or complete their action. For Drupal users, integrating exit intent popups can significantly enhance conversions, grow email lists, and reduce bounce rates.
This blog explores the benefits of exit intent popups on Drupal, provides step-by-step instructions for implementation, and shares strategies for optimizing their impact.
What and Why: Creating Exit Intent Popups on Drupal
Exit intent popups detect when a visitor is about to navigate away from a webpage. For Drupal sites, they are especially useful for engaging visitors at critical moments and converting potential exits into meaningful interactions.
Why Exit Intent Popups Are Essential for Drupal Websites
Recover Abandoned Actions: Address incomplete form submissions, cart abandonments, or subscription hesitations with tailored popups.
Capture Leads: Offer valuable resources in exchange for email addresses, growing your mailing list effectively.
Highlight Time-Sensitive Offers: Promote limited-time discounts, free trials, or exclusive deals to nudge visitors toward taking action.
Reduce Bounce Rates: Redirect visitors to relevant content or encourage them to stay with personalized offers.
Enhance Drupal’s Flexibility: With Drupal’s modular nature, you can integrate exit intent popups seamlessly into your site’s design and functionality.
Stat Spotlight: Websites using exit intent popups can recover up to 15% of abandoning visitors, making them a valuable tool for engagement and conversions.
How to Create the Exit Intent Popup for Drupal
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Drupal
Step-by-Step Guide for Adding Popups
1. Create Your Popup with Wisernotify
- Use Wisernotify’s user-friendly interface to design a popup tailored to your Drupal site’s goals and branding.
2. Generate the Embed Script
- Wisernotify will provide a JavaScript snippet for embedding the popup.
3. Access Your Drupal Admin Dashboard
- Log in to your Drupal site and navigate to the admin dashboard.
4. Add the Script to Your Theme
- Go to Structure > Block Layout > Custom Block Library.
- Create a new custom block and paste the Wisernotify script into the Block Body field. Ensure the text format is set to “Full HTML.”
5. Assign the Block to a Region
- Place the custom block in the Footer region or any appropriate location where it can run globally.
6. Configure Visibility Settings
- Set the block to appear on specific pages or content types where you want the popup to trigger.
7. Test and Publish
- Preview your site to ensure the popup triggers correctly. Once satisfied, save the block placement and publish your changes.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Drupal
Precise Timing
- Exit intent popups engage users just as they’re about to leave, ensuring minimal disruption to their browsing experience.
- Standard popups often appear mid-session, which can annoy users.
Higher Engagement Rates
- By targeting visitors at a critical moment, exit intent popups typically outperform traditional popups in conversion rates.
Customizable Design
- Drupal’s flexibility allows for tailored popup designs that align with your site’s aesthetics and functionality.
Enhanced User Experience
- Exit intent popups feel less intrusive and provide contextual value, enhancing the overall user experience.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup determines its success. Here are some effective triggers tailored for Drupal websites:
Urgency Phrases: “Wait! This offer expires in 24 hours—grab it now!”
FOMO (Fear of Missing Out): “Don’t leave without downloading our free eBook!”
Lead Generation Hooks: “Subscribe today and unlock exclusive content just for you.”
Supportive Messaging: “Leaving already? Let us help you find what you’re looking for.”
Questions and Offers: “Still deciding? Enjoy 10% off your first purchase before you go!”
Best Places to Show Exit Intent Popups on Drupal
Strategic placement of exit intent popups ensures maximum impact. Here’s where they work best on Drupal sites:
Home Page
- Capture first-time visitors with introductory offers or lead magnets.
Product or Service Pages
- Promote discounts, reviews, or additional information to encourage purchases.
Blog Pages
- Convert readers into subscribers by offering content upgrades or newsletters.
Checkout Pages
- Recover abandoned carts with incentives like free shipping or discounts.
404 Pages
- Redirect visitors to popular content or helpful navigation links.
Landing Pages
- Reinforce the value of your offer with limited-time bonuses.
3 Exit Intent Popup Mistakes to Avoid on Drupal
Overusing Popups
- Too many popups can frustrate visitors and lead to a negative experience. Limit popups to strategic moments in the user journey.
Ignoring Mobile Optimization
- Ensure your popups are responsive and mobile-friendly, as a significant portion of traffic comes from mobile devices.
Generic Messaging
- Tailor popup content to match the visitor’s intent or the page’s purpose. For example, offering a discount on a blog post might confuse readers.
Wrap Up
Exit intent popups are an invaluable tool for engaging visitors and driving conversions on Drupal websites. By leveraging Wisernotify, you can seamlessly create and integrate these popups into your Drupal site, enhancing user experience and boosting engagement.
Ready to elevate your Drupal website? Start designing high-converting exit intent popups with Wisernotify today and unlock your site’s full potential!
