ActiveCampaign is a robust platform for email marketing, automation, and customer relationship management.
While it excels in nurturing customer relationships and driving sales, a common challenge remains: visitors leaving landing pages or forms without completing an action.
Abandoned signups, missed subscriptions, or skipped purchases can lead to lost leads and lower campaign ROI. Exit intent popups are the perfect solution to address this issue. These smart notifications detect when a visitor is about to leave and deliver a compelling message to re-engage them.
Whether it’s capturing leads, promoting discounts, or recovering sales, exit intent popups can significantly enhance your ActiveCampaign landing pages and campaigns.
This guide will explore the benefits of exit intent popups for ActiveCampaign, provide detailed integration steps, and share actionable strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on ActiveCampaign
Exit intent popups are triggered when a visitor’s behavior suggests they’re about to leave your site or landing page. For ActiveCampaign users, these popups can be a game-changing tool for retaining visitors, capturing leads, and increasing conversions.
Why Exit Intent Popups Are Essential for ActiveCampaign
Capture More Subscribers: Encourage visitors to sign up for newsletters or campaigns by offering free resources or exclusive content.
Recover Abandoned Forms: Re-engage visitors leaving incomplete forms with a reminder or incentive.
Promote Time-Sensitive Offers: Highlight flash sales, limited-time deals, or early-bird offers to create urgency.
Grow Your Email List: Use exit intent popups to collect email addresses and expand your audience for automation workflows.
Increase Campaign ROI: Align popups with your ActiveCampaign campaigns to maximize their effectiveness.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a critical addition to your marketing strategy.
How to Create the Exit Intent Popup for ActiveCampaign
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on ActiveCampaign
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create an engaging popup tailored to your ActiveCampaign goals, such as lead generation or sales recovery.
2. Generate the Embed Code
- Once your popup design is complete, Wisernotify provides a JavaScript snippet for integration.
3. Access Your ActiveCampaign Account
- Log in to your ActiveCampaign dashboard and navigate to the Landing Pages or Forms section.
4. Edit the Page or Form
- Open the editor for the specific landing page or form you want to enhance with a popup.
5. Insert the Script
- Locate the Custom Code or Header/Footer Scripts section in the editor.
- Paste the Wisernotify script into the footer section to ensure the popup loads when visitors interact with the page.
6. Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent. Target specific user behaviors, such as form abandonment or visitors leaving a product page.
7. Test and Publish
- Save your changes and preview the landing page to test the popup functionality. Publish the page once satisfied.
8. Monitor and Optimize
- Use Wisernotify analytics to track popup performance and refine messaging for improved engagement and conversions.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on ActiveCampaign
Behavior-Driven Timing
- Exit Intent: Engages visitors at the moment they’re about to leave, ensuring relevance without interrupting their browsing experience.
- Standard Popups: Often appear at fixed times, which can disrupt the user journey.
Higher Conversion Rates
- Exit intent popups address user hesitation and increase conversions by offering tailored solutions.
Customizable Design
- ActiveCampaign users can easily align popup designs with their branding and campaign objectives.
Enhanced User Experience
- These popups feel timely and helpful, improving visitor satisfaction while boosting results.
Common Exit Popup Triggers: Words and Phrases
Effective messaging is key to a successful exit intent popup. Here are some proven examples tailored for ActiveCampaign:
Urgency: “Wait! Don’t miss out on 20% off—offer ends today!”
FOMO (Fear of Missing Out): “Exclusive deal! Subscribe now to access this limited-time offer!”
Lead Generation: “Sign up today and receive a free resource to boost your strategy!”
Abandoned Signup: “You’re almost there—complete your subscription to unlock exclusive content!”
Supportive Messaging: “Have questions? Contact us before you go—we’re here to help!”
Best Places to Show Exit Intent Popups on ActiveCampaign Pages
Strategic placement ensures your popups target the right audience. For ActiveCampaign users, here are the most effective locations:
Landing Pages
- Capture leads with free resources, exclusive discounts, or engaging lead magnets.
Subscription Forms
- Re-engage visitors leaving a form without completing it.
Sales Pages
- Highlight limited-time deals or product benefits to drive purchases.
Thank You Pages
Upsell or cross-sell related products or services.
Promotional Pages
- Use popups to align with your ActiveCampaign promotional campaigns for increased engagement.
3 Exit Intent Popup Mistakes to Avoid on ActiveCampaign Pages
Overusing Popups
- Too many popups can frustrate visitors. Use them sparingly and only at key moments to maintain a positive user experience.
Ignoring Mobile Optimization
- Ensure your popups are responsive and provide a smooth experience for mobile users, as mobile traffic is significant.
Generic Messaging
- Tailor your popup content to the visitor’s journey. For instance, a subscription reminder won’t resonate with someone leaving a sales page.
Wrap Up
Exit intent popups are a powerful tool for ActiveCampaign users, helping to recover lost visitors, capture leads, and boost sales.
By integrating Wisernotify-powered popups, you can create visually appealing and highly effective notifications that enhance your ActiveCampaign results.
Ready to elevate your ActiveCampaign strategy? Start building high-converting exit intent popups with Wisernotify today and turn abandoning visitors into loyal subscribers!
