Mailchimp is a popular platform for email marketing and automation, empowering businesses to manage campaigns and grow their audiences.
However, like all marketing tools, even the most optimized Mailchimp landing pages or forms can face a challenge: visitors leaving without signing up, subscribing, or completing desired actions.
These exits often lead to missed opportunities and lower campaign ROI. Exit intent popups provide a solution to this issue. By detecting when a visitor is about to leave your page, these smart popups deliver targeted messages designed to re-engage them.
Whether you’re promoting an exclusive discount, offering a free resource, or capturing a lead, exit intent popups can significantly boost your Mailchimp results.
This guide will explore the benefits of exit intent popups for Mailchimp, provide detailed integration steps, and share actionable strategies for maximizing their effectiveness.
What and Why: Creating Exit Intent Popups on Mailchimp
Exit intent popups trigger when a visitor’s behavior indicates they are about to leave your site or landing page. For Mailchimp users, these popups are a valuable tool to boost lead generation, retain visitors, and improve conversions.
Why Exit Intent Popups Are Essential for Mailchimp Users
Capture More Subscribers: Convert hesitant visitors by offering a free resource, newsletter subscription, or exclusive content.
Recover Abandoned Signups: Encourage visitors leaving a subscription form to complete their signup with an incentive or reminder.
Promote Time-Sensitive Offers: Highlight discounts or limited-time deals to drive urgency and conversions.
Grow Your Email List: Use exit popups to capture email addresses and grow your audience for future campaigns.
Improve Campaign ROI: Align popups with your Mailchimp campaigns to maximize their effectiveness.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them an essential component for Mailchimp-powered campaigns.
How to Create the Exit Intent Popup for Mailchimp
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Mailchimp
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create an engaging, goal-oriented popup aligned with your Mailchimp campaign.
2. Generate the Embed Code
- Wisernotify provides a JavaScript snippet after you design your popup.
3. Access Your Mailchimp Account
- Log in to your Mailchimp dashboard and navigate to the Landing Pages section or the specific form/page you want to enhance.
4. Edit the Page Settings
- Open the editor for the selected landing page or form.
5. Insert the Script
- Locate the Custom Code or Advanced Settings section (depending on your template).
- Paste the Wisernotify script into the footer code area.
6. Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent. You can also target specific visitor behaviors, such as users abandoning a form.
7. Test and Publish
- Save and test the landing page to ensure the popup triggers when visitors attempt to leave. Publish your page once satisfied.
8. Monitor and Optimize
- Use Wisernotify analytics to track popup performance and refine your messaging for better results.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Mailchimp
Behavior-Based Activation
- Exit Intent: Triggers when a visitor is about to leave, ensuring relevance without interrupting the browsing experience.
- Standard Popups: Appear at fixed intervals, which can feel intrusive and reduce engagement.
Higher Conversion Rates
- By targeting users at critical moments, exit intent popups address hesitations and drive higher conversions.
Customizable Design
- Mailchimp users can easily align popups with their branding and campaign goals.
Enhanced User Experience
- These popups feel timely and helpful, improving visitor satisfaction while boosting conversions.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup is crucial to its success. Here are some proven examples tailored for Mailchimp campaigns:
Urgency: “Wait! Subscribe now and get 20% off your next purchase!”
FOMO (Fear of Missing Out): “Don’t miss out—this exclusive offer expires today!”
Lead Generation: “Subscribe now to receive free resources and updates!”
Abandoned Signup: “You’re almost there! Complete your subscription to unlock exclusive content.”
Supportive Messaging: “Need help? Contact us before you go for personalized assistance.”
Best Places to Show Exit Intent Popups on Mailchimp Pages
Strategic placement ensures your popups target the right audience. For Mailchimp, here are the most effective locations:
Landing Pages
- Encourage visitors to sign up by offering bonuses, free trials, or lead magnets.
Subscription Forms
- Re-engage visitors leaving without completing the form with a reminder or incentive.
Sales Pages
- Highlight discounts or product benefits to drive purchases.
Thank You Pages
- Upsell or cross-sell related products or services.
Promotional Pages
- Align popups with time-sensitive campaigns to maximize engagement.
3 Exit Intent Popup Mistakes to Avoid on Mailchimp Pages
Overusing Popups
- Too many popups can frustrate visitors. Use them sparingly and only at key moments to maintain a positive user experience.
Ignoring Mobile Optimization
- Ensure your popups are responsive and user-friendly for mobile users, as a significant portion of web traffic comes from mobile devices.
Generic Messaging
- Tailor your popup content to the visitor’s journey. For example, a subscription reminder may not resonate with someone browsing a promotional page.
Wrap Up
Exit intent popups are a powerful addition to Mailchimp campaigns, helping to capture leads, recover lost visitors, and drive conversions.
By integrating Wisernotify-powered popups, you can create visually appealing and highly effective notifications that seamlessly enhance your Mailchimp results.
Ready to elevate your Mailchimp campaigns? Start building high-converting exit intent popups with Wisernotify today and turn abandoning visitors into loyal subscribers!
