Trust is a critical factor when visitors land on your Unbounce page. Embedding Capterra reviews is an excellent way to leverage social proof, reassure potential customers, and encourage them to take action.
Unbounce’s no-code interface makes integrating Capterra reviews straightforward, allowing you to focus on optimizing for conversions.
Why Add Capterra Reviews to Unbounce?
Establish Trust: Capterra reviews are highly credible, showcasing authentic customer feedback that helps build trust with your audience.
Drive Conversions: Studies show that 93% of customers read reviews before purchasing. Displaying positive reviews can help overcome hesitation and guide visitors to convert.
Enhance Page Performance: User-generated content, such as reviews, provides fresh, keyword-rich content that contributes to SEO and user engagement.
How to Add Capterra Reviews to Unbounce
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:
Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:
After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:
That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall
Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:
This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on Unbounce
Follow these steps to seamlessly integrate Capterra reviews into your Unbounce landing pages:
1. Retrieve Your Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit section or equivalent.
- Copy the embed code for the reviews widget or specific review snippet.
2. Open Your Unbounce Page Builder
- Log in to your Unbounce account.
- Select the landing page where you want to display the reviews.
3. Insert an Embed Code Element
- Drag and drop the Custom HTML widget from the Unbounce editor onto your landing page.
- Paste the Capterra embed code into the widget.
4. Position the Reviews Strategically
- Place the reviews near your CTA, pricing sections, or testimonials to reinforce trust at decision-making points.
5. Optimize the Design
- Adjust the size, alignment, and styling of the widget to match your landing page’s branding and layout.
6. Preview and Test
- Use the preview function to ensure the reviews display correctly across devices.
- Test the responsiveness to ensure mobile compatibility.
7. Publish the Page
- Once satisfied, publish your Unbounce page to make the reviews visible to your visitors.
Best Practices for Showcasing Capterra Reviews on Unbounce
Highlight Reviews Strategically
- Place reviews on high-converting areas such as above the fold, near CTAs, or pricing sections.
Ensure Visual Consistency
- Customize the widget’s appearance to align with your page’s design and branding.
Use High-Impact Reviews
- Choose reviews that highlight specific benefits or address common customer concerns.
Keep Reviews Updated
- Regularly refresh your reviews to display the latest and most relevant feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to Unbounce
Overloading the Page
- Avoid cluttering your landing page with too many reviews. Stick to a few impactful ones.
Ignoring Mobile Optimization
- Ensure the reviews widget is fully responsive and doesn’t disrupt the mobile user experience.
Placing Reviews in Low-Visibility Areas
- Don’t hide reviews where users are unlikely to see them. Focus on high-traffic sections.
Inconsistent Styling
- Avoid embedding reviews that clash with your page’s design. Ensure a cohesive visual experience.
Neglecting Page Load Speed
- Test your page’s load time after adding the widget to ensure it doesn’t negatively impact performance.
Wrap-Up
Adding Capterra reviews to your Unbounce landing pages is a strategic way to boost trust and improve conversion rates.
With Unbounce’s flexibility and intuitive interface, embedding reviews is simple and effective. For an easier and more streamlined solution, consider using Wisernotify to integrate reviews effortlessly.
