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CTA color button

Top Color for Call to Action Button To Users Love to Click

The right call-to-action colors are key to improving profitability regarding landing pages, email marketing and website conversions. Colors matter for the CTA buttons and online users to grab their attention.

Whether you want to ask your readers to sign up for an event, make a purchase, or subscribe to a newsletter, the CTA button can help you. But which colors can bring more conversion for you?

When it comes to the best colors for call to action buttons, choosing the right one becomes crucial. In this blog, we explore the significance of colors in CTAs and how to choose the best color for a brand that can boost clicks and conversions.

The Significance of Color in CTAs

As we move further into the digital marketing age, ‘making a purchase’ is as easy as just clicking a button. And every click from your target audience brings more sales and conversions.

Not just sales, but a call to action button can influence your audience to take the desired action you want. That could be…

  • Download a free resource
  • Subscribe to a newsletter
  • Add product to your cart
  • Sign up for a trial

The color you choose for your CTA buttons invokes different emotions and impacts your reader’s decision. When deciding on a color scheme for your CTA buttons, it’s important to consider the connotations of that color. It all begins with understanding the impact of color on your conversion rates and sales.

Impact of Color on Conversion Rates

Colors impact how we interpret information; it depends on personal experiences and how customers react to every color. Each color on their screens sends out a subliminal message associated with your brand, so learning which color suits your marketing strategy best can be the difference between the success or failure of the campaign.

The call-to-action colors make the button more click-worthy and impact readers’ decisions. Once they visit your landing page or web design, the CTA button should almost feel like a no-brainer. The colors should evoke emotions, grab their attention, and influence user behavior to make the right decision.

Color psychology suggests that different color evokes different emotions, influence perception, and impact the behavior of the customers. In marketing and branding, color psychology impacts how customers perceive different brands and products, so it’s important to make sure the different shades of color align with your business goals.

Psychology Behind Popular CTA Colors

Your call-to-action buttons are prompts that influence your readers to take action. In addition, the colors give audiences an idea about the brand identity, psychologically create an image, increase the possibility of grabbing attention, and convey a direct message to the audiences.

The CTA button should have the same color throughout your entire website, making it easier for the customers to recognize. The CTA button color can shape a brand’s perception, elevate people’s emotions, and ensures your brand remains at the forefront of your customer’s minds.

10 Great Colors for Call to Action Buttons

Selecting the most inspiring colors for your effective CTAs.

1. Red: Urgency and Excitement

Red: Urgency and Excitement
Red: Urgency and Excitement

The color red is the most assertive color. It generally shows urgency, excitement, and passion that is immediately recognizable. These are often used for buttons like “Buy Now” or “Limited Time Offers.”

Call-to-action buttons use red to empower shoppers to convert, as it creates a sense of urgency that increases conversion rates for impulsive purchases.

For example, the TEDX shows are popular worldwide. The red CTA button prompts action with the text “Reach out to learn more.”

2. Green: Approval and Comfort

Green: Approval and Comfort
Green: Approval and Comfort

The green buttons are the color of nature that reflects balance, harmony, and refreshment. It is almost associated with natural and eco-friendly products and services. In addition, the color green conveys trust and is also effective for the finance sector.

The green button can increase conversion rates for positive actions like signing up or completing a purchase. If you have a white background, using a bright color like green can grab the user’s attention.

For example, Hello Fresh is a popular ready-to-cook meal kit delivery service that offers customers subscription services. The website displays a green CTA button reflecting the brand’s commitment to health-consciousness and freshness.

3. Blue: Trust and Security

Blue: Trust and Security
Blue: Trust and Security

The color blue evokes trust, security, and reliability. Brands often use blue to build trust among the audiences, which helps them increase conversion rates and evoke positive emotions. It’s a professional choice often used by banks, healthcare, insurance companies, and tech companies.

For example, Dropbox uses the color theory. The blue CTA button with the text “Try it for free” builds trust and grabs audiences’ attention.

4. Orange: Confidence and Fun

Orange: Confidence and Fun
Orange: Confidence and Fun

Orange buttons inspire movements and happiness that help the brand stand out by creating a sense of energy and enthusiasm. It helps to attract children and show cheerfulness and vibrance that grab the user’s attention.

For example, Neil Patel, a well-known agency, helps businesses grow their online presence and achieve their marketing goals. The orange CTA button with the text “Start My Analysis” influences audiences to analyze their marketing strategy for free.

5. Yellow: Optimism and Attention-Grabbing

Yellow: Optimism and Attention-Grabbing
Yellow: Optimism and Attention-Grabbing

Yellow color is more about showing thoughtfulness, optimism, and attention-grabbing, making it one of the popular choices for a CTA button. Brand using yellow color for their identity portrays the emotions of positivity and creativity.

For example, McDonald’s uses a yellow CTA button with a personalized CTA, “Order the New McCrispy,” that influences customers, grabs their attention, and evokes the emotion of positivity among them.

6. Pink: Fun and Youthful

Pink: Fun and Youthful
Pink: Fun and Youthful

The pink color is often associated with romance, femininity, thoughtfulness, and tranquility. It’s most suitable for brands targeting female audiences, dating apps, wedding services, or romantic gateways.

For example, Nykaa uses pink color to grab the attention of female customers to influence them to make a purchase. The CTA color button uses pink text with white background highlights elements like “Shop Now” and “Sign in,” making the page look more charming.

7. Purple: Creativity and Luxury

Purple: Creativity and Luxury
Purple: Creativity and Luxury

Purple is a versatile color often associated with luxury, vision, and royalty. It gives the CTA button a sense of uniqueness and conveys sophistication and exclusivity to stand out from your competitors. It is most suitable for brands in the arts, design, or innovative sectors.

For example, Vistara Airlines uses a CTA button with a purple color that lends a touch of royalty to the airline.

8. Black: Sleek and Powerful

Black: Sleek and Powerful
Black: Sleek and Powerful

Black is another versatile color that is associated with sophistication, elegance, and authority. When used in CTAs, black can convey a sense of luxury, exclusivity, and professionalism. It’s a bold choice used by luxury brands or high-end services/products.

For example, Tata CLiQ Luxury uses a black CTA button with the text “Tap to Reveal the Code,” influencing customers to grab 10% off on their favorite luxe styles. It creates a sense of exclusivity and privilege among the users.

9. Grey: Neutral and Calm

Grey: Neutral and Calm
Grey: Neutral and Calm

Grey is a neutral color that conveys balance, professionalism, and modernity about the brand. When used in CTA, it creates a sense of calmness and trustworthiness among the customers. The lighter shades of grey can evoke a sense of sophistication and modernity.

For example, Kat Boogaard, a freelance writer, uses a Grey CTA button that builds calmness and trust among the customers. The CTA text influences Freelancers to take the next step in their freelancing journey.

10. White: Pure and Simple

White: Pure and Simple
White: Pure and Simple

White CTA buttons typically convey simplicity, cleanliness, and clarity that enhance the overall look and feel of your website. The white color aligns with the clean and minimalist design trends that are popular while maintaining a modern and professional appearance.

For example, Wix, a platform that helps you build a website with lots of customization options available, uses a white CTA button. The CTA button with white color and text “Get Started” shows a clean and aligns with the minimalist design of their website.

Best Practices for Choosing CTA Colors

To convert your Call to action button need to stand out from the rest of your design. While there is no perfect color that leads to higher conversion rates, running A/B testing using different colors can be a way to optimize your designs.

Here are a few ways to try out.

Use Brand Colors: Choose colors for your CTA that align with your brand color, identity, and guide styles. Brands often choose a color that establishes a cohesive connection throughout the email, website, and landing page. It helps to boost brand awareness and remember.

Keep your CTA color Consistent: Subscribers often associate specific colors with actionable items; hyperlinks are often associated with blue. Assigning one color for your primary CTA and another for secondary CTAs can help your readers on the same page. In addition, make sure to keep your call-to-action colors consistent on different communication channels and platforms.

Contrasting color with Background: Make sure your chosen color stands out against the background of your web page or email. High contrast color ensures the CTA button is easily visible and grabs the user’s attention. Changing your CTA button colors to give them more contrast against your website page creates more visibility, leading to higher conversions.

Consider Audience Preferences: Understand target audiences’ preferences and cultural associations with different colors. Different colors might have different meanings in different cultures or regions.

Test your CTAs: Not only is one color always better or more effective, but brand style and other factors can vary the impact accordingly. So, set your call-to-action colors after A/B testing multiple variants and find what color converts higher than the other.


The best call to action uses the color combinations that help your brand increase your average conversion rate. If your brand’s primary color is a bold one, you can use a complementary color for your secondary CTA button to make customers differentiate and make the CTA buttons stand out.

In addition, one of the recent design trends is to make CTA buttons transparent. These are called “ghost buttons,” and they are effective to draw attention of your target users attention and improving conversion. The button colors can shape your brand, brand identity, and brand perspective and can help you with conversion optimization.

Using warm colors, calming colors, and mixing different colors can help you boost sales, increase engagement, and maximize your conversion.


The best call-to-action colors can enhance the effectiveness of your CTA button, but you might still need to check button size, shape, text, and other elements are important factor to make it visually appealing and encourage users to take immediate action.

There is no one-size-fits-all answer, as the effectiveness of call-to-action colors depends upon various factors, including brand, target users, market, message, and action you want users to take. Different button color evoke different emotions; certain color create a sense of urgency, while other colors create a sense of exclusivity.

Consider your brand identity, the emotions you want to evoke, the cultural background, the target market, and your target audience preferences. Make sure to choose A/B, testing different color combinations that can help you select the best that resonates with your users.

Yes, you can use different colors for different CTAs and convey different messages. For example, you can use a red button to create urgency and a blue button to convey calmness. The call-to-action colors convey different messages when you use different colors, so make sure to use colors that make your button stand out.

Colors that blend too much with the background or don’t contrast should be avoided. In addition, colors that have negative cultural or psychological associations with your target audiences should also be avoided.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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