While different landing pages use different strategies, headlines, and elements to attract customers, all have the same goal: to convert visitors into customers.
You might have heard that a well-designed landing page can often improve your conversion rate.
Pretty simple, right?
A high-converting landing page requires more than just a design; it needs to understand the audience’s preferences, and the headline should align with your goal. A good landing page headline is essential to grab visitors’ attention and encourage them to take action, increasing conversion.
The best landing page headline needs to be bold, announcing to potential customers what they will gain if they engage and take action. Whether you run an online store, offer services, or are a startup, you cannot miss fine-tuning the landing page headline.
In this blog, we will share tips and examples to engage your visitors and take action.
What Makes a Great Landing Page Headline?
Effective landing page headlines focus on three major goals: grab potential customers’ attention, highlight what they will gain, and influence them to take action.
A landing page headline is the first piece of text that greets visitors, holds their attention, and entices them to continue reading the rest of the page. A good headline should have –
- Clarity – A clear headline helps customers know what you are selling instead of confusing them. Keep it short, simple, and use appropriate keywords.
- Relevant – The headline of the page should be relevant to the content. Make sure it aligns with your brand voice, and use the right tone to build a positive impression.
- Empathy – Your headline should tell them how you can help them rather than only selling.
- Follow Headline Formula – Use headline formulas to create an impactful and persuasive headline.
Before the example, it is essential to understand which headline best suits your business. The correct headline can capture attention, set the tone, and encourage visitors to engage with your content.
Types of Headlines That Boost Conversions
➥ Benefit-Focused Headlines
Benefit-focused headlines clearly state the primary benefits your products or services offer to the customers. These headlines deliver better results than generic ones as they focus on conveying the “benefits those features” provide that make visitors follow a call to action.
For example, you can use the headline formulas: Understand customer X and Y problems and make your headline focus on how customers can achieve A, B, and C goals.
➥ Problem-Solution Headlines
A problem-solution headline focuses on customers’ specific problems or pain points instead of the products or services’ selling points.
Customers often don’t realize how big their problems might be or even have problems that need to be solved. In this case, it is best to remind them with a headline that focuses on the problem and solution.
For example, you can use the headline “Tired of X? Discover the solution here.”
➥ Superlative Headlines
These headlines emphasize the product’s superiority in its niche. It’s about positioning your brand as one of the best options in your niche.
It is essential to research to identify your product’s niche and its competitive advantages. By using robust and descriptive language and backing up claims with data, you can create a headline that effectively communicates the superiority of your product.
For example, “The #1 AI-Powered Writing Assistant.”
➥ The Special Offer
Brands should offer discounts, coupons, and promo codes to attract leads and customers. The landing page headlines should promote these offers.
Nobody resists a good deal, so add details about the deal to the landing page headline. Highlight the numbers, such as discount percentage, to capture the audience’s attention and influence their decision.
For example, you can use the landing page headline formula – “Save X% on Y Product.”
15 Fresh and High Impactful Landing Page Headline Examples
Let’s jump into some of the best landing page headline examples to get inspired –
1. Superlative Headline by Puffy
The headline ” America’s #1 Award Winning Luxury Matters” tells visitors what they sell with a high-quality image, influencing customers to take action.
Along with the limited-time offer, customers take quick action before losing the sale. The CTA “Take Mattress Quiz” shows customers an option to provide personalized options to choose the matters. While “Shop Mattresses” takes them directly to the product page.
Here’s another example – “Solve [Problem] with [Solution]”
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2. Benefits-Driven Headline by HappSales
The headline “Transform your business with HappSales Revenue Acceleration Software” shows the software’s benefits.
The HappSales landing page headline is one of the best headlines for benefit-focused examples that convey to visitors that they can help them manage their business operations, boost teams’ productivity, and enhance performance.
The addition of badges increases visitors’ trust, and the CTA allows customers to “book a free trial” or “book a demo.”
You can use the headline formula – “[Benefit] with [Product/Service]”
3. Call-to-Action Headline by Lyft
The direct headline “Apply to drive with Lyft” is also a call to action for the users.
Lyft’s landing page headline is straightforward, with a simple design that increases the chances of signups. The headline tells users exactly what to do, which is an excellent example of the CTA Headline, making it super-easy for users to get started.
You can use the formula – “[Action Verb] [Product/Service] Today”
4. Question-Based Headline by Flight Delayed
The question formula is “Flight delayed, canceled, or overbooked?”
Who doesn’t love to get compensation for the flights? That’s where the headline works and influences customers. The question-based headline formulas convey the struggle and sense of frustration among the customers, influencing them to take action.
Here’s a formula you can use: “Tired of [Annoying Problem X]? We Can Help”
5. Benefit-Based headline by Ewebinar
Here’s another excellent example of writing a catchy benefit-based headline by Webinar – “How to create a high-converting Landing page for a live or evergreen webinar.”
The headline grabs the attention of the targeted audiences looking to design a landing page for their webinar, influencing them to join the free session.
A headline formula you can use: “[Intriguing Word] [Benefit]”
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6. Curiosity-Driven Headline by HomeLight
“How much is my house worth?” generates a curiosity among the visitors.
One of the things potential buyers love is estimating how much their home is worth. HomeLight’s landing page headlines use a question-type headline that generates curiosity among visitors and encourages them to take quick action.
You can use the formula of asking a question – “Did you know [topic]?”
7. Benefit-Rich Headline by Monday.com
“Project Management Made Easy” shows the benefits audiences get after using the software.
Monday.com is one of the leading project management platforms. It strategically positions its headline to grab users’ attention. The benefit-focused headline shows what users will get when purchasing its services/products.
You can use the formula – “[Benefit 1], [Benefit 2], and [Benefit 3] with [Product/Service]”
8. Special Offer Headline by Freshly
“Get $80 off” directly grabs the audience’s attention, and one of the great landing page examples is Freshly, which uses a fantastic headline that grabs users’ attention. The use of special offers in its headline formulas that no customer can resist and signups quickly.
You can use the formula – “[Discount] on Your First [Purchase]
9. Number Headline by Klient Boost
“7 Monstrous Ways to Improve your Adwords Performance” tells the audience what’s inside.
When used with statistics, the number headline proves to be more effective in grabbing visitors’ attention and also builds authority among them. Klient Boost uses the numbered headline example to show customers what they will be getting and influence them to register for a free ebook or guide.
You can use the formula – “[Number] Ways [Product/Service] Can Help You”
10. Benefit & Stats Based Headline by GetResponse
GetResponse’s benefit-focused landing page headline, “Maximize revenue with advanced email and marketing automation,” shows the benefits to visitors after using the software. Below are added statistics to build trust among the visitors and a CTA that asks them to book a demo.
You can use the formula – “[Benefit] Backed by [Statistic]”
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Highlight real-time activities like reviews, sales & sign-ups.
11. Superlative Headline by Decktopus
Decktopus uses an excellent headline, “World’s #1 AI-powered presentation generator,” that pretends they are one of the best in their niche. A strong and descriptive headline communicates what the brand does effectively and influences visitors to try out with the CTA “Generate My Presentation.”
You can use the formula – “The best [product/service] for [target audience]:”
12. Outcome-Oriented Headline by Crowdo
Like other landing pages, Crowdo uses the big and bold headline “Boost Google Ranking and Become #1 Player,” which points out how it helps its customers rank on top of Google Search and drive traffic to their website.
You can use the formula – “[Desired Outcome] with [Product/Service]”
13. Exclusive Offer Headline by Hello Fresh
Hello, Fresh uses a clear headline that directly speaks to their target audience. It provides customers with an exclusive offer to its subscribers. The clear and catchy headline grabs users’ attention and influences them to take action.
“Exclusive offer for Podcast Listeners!” shows an exclusive offer for its customers.
You can formula – “[Limited-Time Offer] for New Customers”
14. Alternative Solution Headline by LiveChat
“The real champions of customer service” position the product as a solution to a specific problem.
When visitors visit, they quickly want to clarify how you can help them. In this landing page, Live Chat uses captivating headlines that address visitors’ need to find a Zendesk alternative, focusing on providing an affordable solution.
You can use the formula – “The [Alternative] to [Existing Solution]”
15. Lead Capture Headline by Taboola
“Learn from 40 Successful Native Advertising Campaigns and Get Better Results with This Ebook” combines intrigue with a free offer to encourage users to download an ebook in exchange for their information.
Taboola helps businesses to monetize their content and distribute messages to target audiences. The headline and text used in the lead capture form capture visitors’ attention and influence them to download a free eBook in exchange for user data.
You can use the formula – “[Intriguing Word] [Benefit] – Download Our Free [Offer]”
We hope these 15 inspiring example helped you find the best landing page headlines and how each work differently for each business. You might need to experiment with different headline variations to check which works best for your campaign.
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Key Factors to Create a High Converting Headline
Good Headlines for landing pages should be engaging, informative, and memorable. It should be clear while staying catchy and compelling enough to influence the target audience to click.
To craft a compelling headline, understand your target audiences, their pain points, interests, and needs. And then use these to craft effective headlines that strongly resonate with them.
Clarity and Specificity
While clever or humorous headlines can be eye-catching, they can also confuse and lower conversion rates. You have a very limited time window to communicate information to your audiences.
Your headline is like an elevator pitch, it should clearly communicate why audiences should engage or take action on your landing page. So, it’s crucial to craft a clear message and grab visitor’s attention by letting them know what they will be getting when they click or engage with the page.
For example, if you’ve crafted a headline – “Have you wondered why your emails are not getting responses?”
A more precise headline would be “Get Expert Tips to Boost Email Open Rates.”
Emphasizing Value and Benefits
Headlines should focus on customers looking to solve a problem or find a solution. The headline should convey the benefits of your products or services that influence customers to take action. If your headline fails to impress audiences, they might abandon the page.
The headline is an opportunity to quickly and concisely convey to your customers why your offering is superior and they should take action. It should highlight the company’s USP, products, services, or the value it provides to the customer.
For example, “Revolutionalize your workflow with our AI-powered widget: Save time and boost productivity.”
Creating Urgency and Relevance
Encourage visitors to act now by incorporating urgency like limited-time offers or scarcity marketing into your landing page headlines. In other words, it should make them feel like they must buy now before the offer expires or inventory runs out.
Creating a sense of urgency encourages visitors to take immediate action, while relevance ensures that the headline resonates with their needs and pain points. Ensure that your offers are authentic and not fake, to build customer trust, as shoppers can easily detect fake countdown timers from a mile away.
For example, “Enjoy 20% off on your first purchase, valid only for today!!”
Conclusion
Creating the best landing page that attracts leads and converts them into customers requires a captivating headline. Writing headlines that convert can make the difference between a visitor staying on your site or leaving immediately.
Experiment with different headline formats to see which converts best for your campaign. The different headline formulas, like how to headline, benefit-focused headline, value proposition headlines, and others, check which type of headline brings more conversions for you.
Start writing headlines or take inspiration from the existing headlines to get inspiration and ideas for your landing pages.
