50 Marketing Agency Tools to Boost ROI (2025 Edition)

Running a digital marketing agency is tough! You have lots of clients, projects, and deadlines.

You want to do a great job and make money, but it can be hard to do everything.

You work really hard, but are you getting good results? Are you wasting time on things you could do automatically? Are you missing important information that could help you do better?

It’s stressful to do a good job without the right tools.

But there’s good news! There are lots of tools that can help you work better and faster.

In this blog, we’ll show you 50 tools that can help you save time, do a better job, and make more money.

Social Proof Tool For Agencies

1. WiserNotify

WiserNotify is your go-to tool for using the power of social proof to drive conversions. It’s like having a little cheerleader on your website, showing off all the awesome things your customers are doing.

Best Features:

Easy Integration: Get WiserNotify up and running on your website quickly, even if you’re not a tech whiz.

Customizable Notifications: Make the notifications your own – choose colors, styles, and messages that align with your brand.

Advanced Targeting: Target specific audiences with the right message at the right time to maximize engagement and conversions.

Use Cases for Agencies:

WiserNotify is an essential agency tool that showcases client wins, amplifies testimonials, and promotes agency events.

This marketing agency tool is perfect for flaunting recent successes and building instant credibility.

With its ability to share glowing reviews and create buzz for events, WiserNotify helps digital marketing agencies leverage social proof to drive conversions and boost their bottom line.

Pricing:

WiserNotify offers a variety of pricing plans to fit any agency’s budget. They even have a free plan to get you started!

Explore more options for social proof tools here.

Project Management Tools For Agencies

2. Productive

Productive is a project management software built specifically for agencies. It’s your agency’s one-stop shop for managing projects, team collaboration, and client management, all in one user-friendly interface.

Best Features:

Intuitive Task Management: Easily create, assign, and track tasks with a drag-and-drop interface that makes that simplifies managing work.

Time Tracking & Budgeting: Monitor project progress, track billable hours, and stay within budget with accurate time tracking features.

Seamless Collaboration: Keep your team connected and informed with real-time communication tools, fostering a collaborative work environment.

Digital marketing tools can further enhance project management by streamlining content, advertising, and customer engagement tasks.

Use Cases for Agencies:

Productive is a comprehensive project management platform built for agencies to streamline client onboarding, manage campaigns, and allocate resources.

Marketing agencies benefit from their ability to track tasks, monitor budgets, and facilitate collaboration, enhancing productivity for multiple clients.

Pricing:

Productive offers flexible pricing options to meet the needs of agencies of all sizes. You can choose a plan that fits your budget and scale as your agency grows.

3. Zoho Projects

Zoho Projects is a versatile and comprehensive project management tool designed to streamline your agency’s workflow, enhance team collaboration, and improve client communication.

It’s your agency’s command center for planning, tracking, and executing projects of all sizes.

Best Features:

Gantt Charts & Kanban Boards: Visualize project timelines, dependencies, and progress with intuitive Gantt charts and flexible Kanban boards.

Task Management: Easily create, assign, and prioritize tasks, set deadlines, and track progress in a real-time project management tool.

Collaboration Tools: Facilitate seamless communication and collaboration with built-in chat, forums, and document sharing.

Use Cases for Agencies:

Zoho Projects offers powerful tools for client project management, team collaboration, and resource management.

This project management platform built for agencies helps streamline operations and ensure projects are completed on time.

Marketing agencies can leverage their Gantt charts and task management features to optimize workflows, enhance communication, and improve overall efficiency, delivering exceptional results for multiple projects.

Pricing:

Zoho Projects offers a range of pricing plans to suit different agency needs and budgets, including a free plan for small teams.

CRM Tools For Agencies

4. Zoho CRM

Zoho CRM helps marketing agencies build stronger client relationships and close more deals. It’s a one-stop shop for managing leads, automating sales, and tracking customer interactions.

Best Features:

Lead Management: Capture leads from multiple channels, track their progress, and score them to prioritize hot prospects.

Sales Automation: Automate repetitive tasks like email follow-ups and data entry, freeing up your team to focus on selling.

Powerful Analytics: Gain deep insights into your sales performance, customer behavior, and marketing ROI.

Use Cases for Agencies:

Zoho CRM is an indispensable agency management tool for lead nurturing, pipeline management, and client relationship management.

By improving lead conversion rates and fostering long-lasting client relationships, Zoho CRM enables agencies to deliver personalized services and maximize their impact.

Pricing:

Variety of plans, from free for small teams to enterprise-level solutions, catering to agencies of all sizes and budgets.

5. Odoo CRM

Odoo CRM is a highly customizable CRM tool in existing agency tools, that can be tailored to fit your agency’s specific workflow.

It’s open-source, meaning you have complete control over the platform and can integrate it with other Odoo apps for a seamless experience.

Best Features:

Open-Source Flexibility: Tailor the CRM to your agency’s unique needs with custom fields, workflows, and reports.

Integrated Suite: Connect Odoo CRM with other Odoo apps for accounting, management of projects, inventory, and more.

User-Friendly Interface: Easily navigate the platform and access the information you need with a clean and intuitive design.

Use Cases for Agencies:

Odoo CRM is a flexible, open-source tool designed for lead management and tracking, customer support, and marketing automation.

This agency tool helps marketing agencies capture leads efficiently, manage customer inquiries, and automate email campaigns.

By integrating various functions, Odoo CRM streamlines operations and provides a comprehensive solution for managing client relationships and improving overall efficiency.

Pricing:

Free plans with limited features and paid plans with additional functionality allow agencies to scale their CRM solution as their needs evolve.

Contract & Proposal Management Tools For Agencies

6. HyperStart

HyperStart is a client onboarding platform designed specifically for agencies. It streamlines the onboarding process, making it easier to collect client information, set expectations, and kick off projects smoothly.

Best Features:

Customizable Onboarding Templates: Create personalized onboarding experiences for different client types.

Automated Workflows: Automate repetitive tasks like sending welcome emails and assigning tasks.

Progress Tracking: Monitor client progress through the onboarding process and identify potential roadblocks.

Use Cases for Agencies:

HyperStart simplifies client onboarding, information collection, and project kickoff, making it an essential agency management tool.

By streamlining these critical operations, HyperStart enhances client experiences and ensures a smooth start to every project.

Pricing:

HyperStart offers customized pricing plans based on the number of clients and features required.

7. PandaDoc

PandaDoc is a powerful document automation platform that simplifies creating, sending, and tracking proposals, contracts, and other business documents.

It’s a must-have tool for agencies that want to streamline their sales process and close deals faster.

Best Features:

Document Creation: Create professional-looking proposals and contracts with customizable templates.

eSignature: Securely collect legally binding electronic signatures from clients.

Analytics: Track document views, open rates, and signing times to gain insights into client engagement.

Use Cases for Agencies:

PandaDoc is a versatile tool for proposal creation, contract management, and sales pipeline management.

This digital marketing tool enhances efficiency, improves client communication, and helps close deals faster, driving growth for agencies.

Pricing:

PandaDoc offers a variety of pricing plans, including a free plan with limited features.

Analytics Tools For Agencies

8. Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

It’s a must-have tool for any marketing agency, providing valuable insights into user behavior, marketing campaign performance, and website optimization opportunities.

Best Features:

Audience Insights: Understand your website visitors’ demographics, interests, and behavior.

Traffic Sources: Identify where your website traffic is coming from, whether it’s organic search, social media, or paid advertising.

Conversion Tracking: Track your marketing campaigns’ success and measure their impact on your agency’s bottom line.

Use Cases for Agencies:

Google Analytics is a crucial SEO tool for website optimization, marketing campaign analysis, and client reporting.

By leveraging these insights, agencies can improve their digital marketing strategies, enhance user experiences, and demonstrate their value to clients.

Pricing:

Google Analytics is a free tool.

9. Mixpanel

Mixpanel is a product analytics platform that helps agencies understand how users interact with their products and services.

It provides detailed insights into user behavior, allowing you to identify areas for improvement and optimize the user experience.

Best Features:

Event Tracking: Track specific user actions, like clicks, page views, and form submissions, to understand how users navigate your website or app.

Funnel Analysis: Visualize the steps users take to complete a desired action, like signing up for a newsletter or making a purchase.

A/B Testing: Experiment with different variations of your website or app to see which ones perform best.

Use Cases for Agencies:

Mixpanel is a valuable tool for optimizing user onboarding, feature adoption, and optimizing conversion rate.

By understanding user interactions, agencies can create more engaging experiences, drive higher adoption rates, and increase overall conversions.

Pricing:

Mixpanel offers a free plan with limited features and paid plans with additional functionality.

Social Media Tools For Agencies

10. SocialPilot

SocialPilot is a management tool that helps agencies schedule, publish, and analyze social media content. It simplifies managing multiple social media accounts, saving you time and effort.

Best Features:

Social Media Scheduling: Schedule posts in advance to maintain a consistent posting schedule and engage your audience at optimal times.

Content Curation: Discover and share relevant content from your industry to keep your social media feeds fresh and engaging.

Social Media Analytics: Track your social media performance, measure engagement, and identify areas for improvement.

Use Cases for Agencies:

SocialPilot is a top social media management tool for managing accounts, planning content, and generating reports. These social media management tools help agencies schedule, collaborate, and optimize social media content across various networks.

With this tool, marketing agencies can streamline their social media workflows, maintain a consistent brand voice, and track performance.

By automating tasks and providing valuable insights, SocialPilot enhances social media strategies and drives better engagement.

Pricing:

SocialPilot offers a variety of pricing plans to suit different agency needs and budgets.

11. VistaSocial

VistaSocial is a social media management platform that helps agencies create, schedule, and publish engaging content.

It offers many features, from content creation tools to social media analytics, making it a comprehensive solution for all your social media needs.

Best Features:

Content Calendar: Plan and schedule social media content in advance, ensuring a consistent posting schedule.

Social Inbox: Manage all your social media conversations in one place, respond to comments and messages promptly, and build relationships with your audience.

Social Media Analytics: Track your social media performance, measure engagement, and identify top-performing content.

Use Cases for Agencies:

VistaSocial elevates social media management with features for content creation, community management, and reporting.

This tool helps marketing agencies create engaging content, interact with audiences, and measure performance.

By providing a comprehensive suite of social media tools, VistaSocial enhances digital marketing efforts and builds stronger online communities.

Pricing:

VistaSocial offers a variety of pricing plans to suit different agency needs and budgets.

SEO Tools For Agencies

12. Clicks.so

Clicks, a versatile SEO tool and link shortening and management platform, empowers marketing agencies to go beyond creating shorter URLs.

It’s a revolution for optimizing link performance, tracking clicks, and gaining valuable insights into audience engagement.

Best Features:

Custom Branded Links: Create short links that reflect your agency’s brand and campaign messaging.

Detailed Click Analytics: Track clicks, referral sources, and geographical data to understand link performance.

A/B Testing: Experiment with different link variations to optimize click-through rates and drive more traffic.

Use Cases for Agencies:

Clicks is an essential SEO tool for social media campaigns, email marketing, and paid advertising.

By leveraging detailed click analytics, agencies can refine their marketing strategies and drive better results across multiple platforms.

Pricing:

Clicks offer a free plan with basic features and paid plans with additional functionality.

13. Keyword Planner

Google Keyword Planner is a free SEO tool that enables you to research keywords for your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It provides valuable insights into keyword search volume, competition, and suggested bid estimates.

Best Features:

Keyword Ideas: Discover new keyword ideas related to your products, services, or industry.

Search Volume Data: Get estimates for the number of monthly searches for specific keywords.

Competition Insights: Understand the level of competition for different keywords, helping you choose the right ones to target.

Use Cases for Agencies:

Keyword Planner is a crucial tool for SEO keyword research, PPC keyword planning, and content strategy development.

This tool helps agencies improve search engine rankings and drive more organic traffic.

Pricing:

Google Keyword Planner is a free tool for anyone with a Google Ads account.

Content Marketing Tools For Agencies

14. Feedly

Feedly is a content curation tool that allows you to aggregate content from various sources, including blogs, news websites, and social media.

It’s a great way for agencies to stay on top of industry trends, discover new ideas, and share relevant content with their audience.

Best Features:

Content Aggregation: Collect content from multiple sources into one organized feed.

Customization: Tailor your feed to your specific interests and preferences.

Sharing: Easily share curated content with your team or audience through social media, email, or your website.

Use Cases for Agencies:

Feedly is a valuable tool for content curation, competitive analysis, and social media management.

By staying on top of industry trends, agencies can establish thought leadership and drive engagement with curated content.

Pricing:

Feedly offers a free plan with limited features and paid plans with additional functionality.

15. Exploding Topics

Exploding Topics is a trend discovery tool that helps agencies identify emerging trends before they become mainstream.

It’s like having a crystal ball for your content marketing, allowing you to create content that is ahead of the curve and captures the interest of your target audience.

Best Features:

Trend Identification: Discover emerging topics and trends across various industries and niches.

Trend Analysis: Analyze trend growth and popularity over time to assess their potential impact.

Content Inspiration: Get ideas for new content topics based on emerging trends.

Use Cases for Agencies:

Exploding Topics is an essential tool for content marketing, social media marketing, and SEO.

This tool helps marketing agencies identify emerging trends, create timely content, and optimize for new keywords.

By staying ahead of the curve, agencies can capture audience interest, increase engagement, and improve search engine visibility.

Pricing:

Exploding Topics offers a free plan with limited features and paid plans with additional functionality.

Conversion Rate Optimization Tools For Agencies

16. Sales Popups by WiserNotify

Sales Popups by WiserNotify is a powerful marketing tool that helps agencies increase website conversions and capture more leads. It’s like having a friendly salesperson on your website, gently nudging visitors towards taking action.

Best Features:

High-Converting Popup Templates: Choose from a variety of professionally designed popup templates that are optimized for conversions.

Targeted Display: Display popups to specific audiences based on their behavior, interests, or demographics.

A/B Testing: Experiment with different popup designs and offers to see what resonates best with your audience.

Use Cases for Agencies:

Sales Popups by WiserNotify is a powerful tool for lead generation, promotions, and sales.

By using high-converting popup templates, agencies can boost website engagement and increase their client base.

Pricing:

Sales Popups is part of the WiserNotify suite of tools, so you can choose the pricing plan that best fits your needs and budget.

17. Zoho PageSense

Zoho PageSense is a website optimization platform that helps agencies improve their website’s performance through A/B testing, personalization, and heatmaps.

It’s like having a magnifying glass for your website, allowing you to see how users interact with your content and identify areas for improvement.

Best Features:

A/B Testing: Test different versions of your website to see which one performs better in terms of conversions, engagement, or other metrics.

Personalization: Tailor your website’s content and design to different segments of your audience for a more personalized experience.

Heatmaps: Visualize where users click, scroll, and move their mouse on your website to identify areas of interest and potential roadblocks.

Use Cases for Agencies:

Zoho PageSense is an essential tool for website optimization, personalization, and A/B testing.

Marketing agencies can improve site performance, deliver personalized experiences, and make data-driven decisions.

By understanding user interactions and optimizing accordingly, agencies can enhance user engagement and drive higher conversions.

Pricing:

Zoho PageSense offers a free plan with limited features and paid plans with additional functionality.

Landing Page Creator Tools For Agencies

18. SwipePages

SwipePages is a landing page builder that allows agencies to create professional-looking landing pages without coding skills.

It’s a drag-and-drop editor with a library of pre-built templates, making it easy to design and launch landing pages quickly.

Best Features:

Intuitive Drag-and-Drop Editor: Easily design captivating web pages with a visual editor that requires no coding knowledge.

Pre-Built Templates: Choose from a variety of professionally designed templates to get started quickly.

Mobile Optimization: Ensure your landing pages look great on all devices, from desktops to smartphones.

Use Cases for Agencies:

SwipePages is a versatile tool for lead generation, product launches, and event registration.

By leveraging SwipePages’ intuitive drag-and-drop editor, agencies can quickly build effective landing pages that boost conversions.

Pricing:

SwipePages offers a variety of pricing plans, including a free plan with limited features.

19. LeadPages

LeadPages is another great landing page-building tool designed to help agencies capture leads and drive sales.

It offers many features, including a drag-and-drop editor, pre-built templates, and A/B testing capabilities.

Best Features:

Drag-and-Drop Editor: Easily create captivating web pages with a visual editor that requires no coding skills.

Pre-Built Templates: Choose from hundreds of professionally designed templates to get started quickly.

A/B Testing: Test different versions of your web pages to see which one performs best.

Use Cases for Agencies:

LeadPages is a powerful tool for lead generation, sales, and event registration.

Marketing agencies can use this tool to create high-converting landing pages, drive sales, and capture event registrations.

With its drag-and-drop editor and A/B testing capabilities, LeadPages helps agencies optimize their digital marketing efforts and achieve better results.

Pricing:

LeadPages offers a variety of pricing plans, including a free trial.

Email Marketing Tools For Agencies

20. Saleshandy

Saleshandy is a powerful email marketing software and sales engagement platform that helps agencies automate and personalize their email communications.

It’s like having a team of email experts working behind the scenes to ensure your messages get opened, read, and acted upon.

Best Features:

Email Automation: Automate follow-ups, drip campaigns, and personalized sequences to nurture leads and build relationships.

Email Tracking: Track email opens, clicks, and replies to gain insights into prospect engagement.

Templates & Personalization: Create templates for common emails and personalize them with merge tags to save time and ensure consistency.

Use Cases for Agencies:

Saleshandy is an invaluable tool for lead nurturing, outreach campaigns, and sales follow-up.

By leveraging Saleshandy’s features, agencies can improve email outreach, build stronger client relationships, and close more deals.

Pricing:

Saleshandy offers a range of pricing plans to fit different agency needs and budgets, including a free plan for small teams.

21. Mailmodo

Mailmodo is an email marketing software that allows agencies to create interactive emails that stand out in crowded inboxes. It’s like adding a touch of magic to your email campaigns, making them more engaging and memorable.

Best Features:

Interactive Email Templates: Choose from a variety of pre-designed templates or create your own to add quizzes, polls, surveys, and more to your emails.

AMP Emails: Send dynamic emails that allow recipients to take action directly within the email, like filling out a form or making a purchase.

Advanced Analytics: Track email opens, clicks, and conversions to measure the effectiveness of your campaigns.

Use Cases for Agencies:

Mailmodo enhances email marketing with interactive newsletters, product launches, and feedback collection.

Marketing agencies can create engaging emails with interactive elements, announce new services, and gather valuable feedback.

By making emails more interactive and dynamic, Mailmodo boosts engagement and drives better results.

Pricing:

Mailmodo offers a free plan with limited features and paid plans with additional functionality.

Account-Based Marketing (ABM) Tools For Agencies

22. Demandbase

Demandbase is a leading account-based marketing (ABM) platform that empowers agencies to identify, target, and engage high-value accounts with personalized campaigns.

It’s like having a spotlight for your marketing efforts, focusing your energy on the accounts that matter most to your agency’s growth.

Best Features:

Account Identification: Uncover high-potential accounts based on firmographic, technographic, and intent data.

Personalized Campaigns: Deliver tailored messaging and content across multiple channels, including email, web, and social.

Account-Based Analytics: Track engagement, measure campaign effectiveness, and optimize your ABM strategy for maximum ROI.

Use Cases for Agencies:

Demandbase is an essential ABM tool for account prioritization, personalized outreach, and sales and marketing alignment.

Marketing agencies can identify high-potential accounts, engage decision-makers with tailored messages, and unify sales and marketing efforts.

By leveraging Demandbase, agencies can achieve higher engagement and faster sales cycles.

Pricing:

Demandbase offers custom pricing based on your agency’s specific needs and requirements.

Influencer Marketing Tools For Agencies

23. BrandMentions

BrandMentions is a robust reputation management tool that helps agencies track their brand mentions and online conversations in real time.

It’s like having a team of PR experts constantly monitoring the web for mentions of your brand, ensuring you never miss a beat.

Best Features:

Real-Time Monitoring: Instantly get notified whenever your brand is mentioned online, allowing you to respond promptly to positive or negative feedback.

Sentiment Analysis: Understand the sentiment behind each mention, whether it’s positive, negative, or neutral.

Competitor Analysis: Track your competitors’ mentions and compare your brand’s performance against theirs.

Use Cases for Agencies:

BrandMentions is a crucial tool for reputation management, social listening, and crisis management.

By staying informed about online conversations, agencies can protect their brand reputation and respond proactively to feedback.

Pricing:

BrandMentions offers a variety of pricing plans based on the number of mentions tracked and features required.

24. Brandwatch

Brandwatch is a leading social listening and analytics platform that helps agencies understand what people say about their brand, industry, and competitors online.

It’s like having a direct line to your target audience, providing valuable insights into their thoughts, feelings, and preferences.

Best Features:

Social Listening: Monitor social media, blogs, forums, and news sites to track mentions of your brand, products, and competitors.

Sentiment Analysis: Understand the sentiment behind online conversations and identify potential issues before they escalate.

Trend Analysis: Identify emerging trends and topics that are relevant to your brand and industry.

Use Cases for Agencies:

Brandwatch is an invaluable tool for market research, competitive analysis, and content marketing.

Marketing agencies can track consumer behavior, monitor competitors, and create content that resonates with their audience.

By leveraging social listening and analytics, Brandwatch helps agencies develop effective strategies and improve client engagement.

Pricing:

Brandwatch offers custom pricing based on your agency’s specific needs and requirements.

Media Buying Tools For Agencies

25. MediaPlanHQ

MediaPlanHQ is a comprehensive media planning and buying platform designed to help agencies streamline their media campaigns.

This tool offers a wide range of features, from budget management to campaign reporting, making it an essential tool for any agency that handles media buying.

Best Features:

Media Planning: Create and manage media plans with ease, including budget allocation, channel selection, and scheduling.

Media Buying: Streamline the media buying process, from RFP creation to invoice reconciliation.

Campaign Reporting: Track campaign performance with detailed reports on reach, frequency, and ROI.

Use Cases for Agencies:

MediaPlanHQ is a comprehensive tool for media planning, media buying, and campaign optimization.

By streamlining media operations, MediaPlanHQ helps agencies maximize ROI and improve advertising effectiveness.

Pricing:

MediaPlanHQ offers a variety of pricing plans based on the number of users and features required.

26. Bionic Advertising Systems

Bionic Advertising Systems is an all-in-one advertising platform that automates your agency’s advertising workflow.

This System helps you create, manage, and optimize your campaigns across multiple channels, including search, social, and display.

Best Features:

Campaign Creation: Easily create campaigns with a drag-and-drop interface.

Automated Optimization: Bionic’s AI-powered engine automatically optimizes your campaigns for maximum performance.

Cross-Channel Reporting: Get a unified view of your campaign performance across all channels.

Use Cases for Agencies:

Bionic Advertising Systems is an essential tool for campaign management, optimization, and reporting.

Marketing agencies can streamline their advertising workflow, improve campaign performance, and generate detailed reports.

By automating key tasks, Bionic Advertising Systems enhances efficiency and drives better results for multiple projects.

Pricing:

Bionic Advertising Systems offers custom pricing based on your agency’s needs and requirements.

Website Building Tools For Agencies

27. Dorik AI

Dorik AI is a website builder that leverages artificial intelligence to help agencies create stunning websites without coding skills.

It’s a no-code platform that offers a wide range of customizable templates, making it easy to design and launch a website in minutes.

Best Features:

AI-Powered Design: Dorik’s AI suggests design elements and layouts based on your content and preferences.

Customizable Templates: Choose from a variety of professionally designed templates and customize them to match your brand.

Drag-and-Drop Editor: Easily build your website with a visual editor that requires no coding knowledge.

Use Cases for Agencies:

Dorik AI is a versatile tool for website creation, landing page design, and portfolio showcase.

By leveraging AI-powered design and an intuitive editor, Dorik AI helps agencies create stunning online presences without coding.

Pricing:

Dorik AI offers a free plan with limited features and paid plans with additional functionality.

28. Odoo

Odoo is an all-in-one business management software that offers a wide range of modules, including CRM, accounting, inventory, project management, and website building.

It’s a comprehensive solution that can help agencies streamline operations and improve efficiency.

Best Features:

Open-Source Flexibility: Customize Odoo to fit your agency’s unique needs with a wide range of modules and third-party integrations.

Integrated Suite: All of Odoo’s modules work seamlessly together, providing a unified view of your business.

User-Friendly Interface: Odoo’s intuitive interface makes it easy to navigate and use, even for non-technical users.

Use Cases for Agencies:

Odoo is a comprehensive tool for business management, CRM, and accounting.

Marketing agencies can manage all aspects of their operations, track leads, and handle finances.

By integrating various functions, Odoo streamlines operations and provides a unified view of the business, improving efficiency and decision-making.

Pricing:

Odoo offers a free plan with limited features and paid plans with additional functionality.

Communication & Collaboration Tools For Agencies

29. Google Meet

Google Meet is a versatile video conferencing tool that simplifies communication and collaboration for agencies.

It’s a reliable and user-friendly platform allows you to connect with your team and clients face-to-face, no matter where they are located.

Best Features:

High-Quality Video and Audio: Enjoy crystal-clear video and audio for seamless communication and collaboration.

Screen Sharing: Easily share your screen with other participants to present ideas, review documents, or troubleshoot issues.

Live Captions: Enable live captions to make your meetings more accessible and inclusive for all participants.

Use Cases for Agencies:

Google Meet is a reliable tool for team meetings, client presentations, and training sessions.

By providing high-quality video and collaboration features, Google Meet enhances communication and fosters strong relationships with clients and team members.

Pricing:

Google Meet offers a free plan with essential features and paid plans with additional functionality, such as recording and larger meeting sizes.

30. Slack

Slack is a team communication platform that simplifies communication and collaboration within your agency. It’s a central hub where you can chat, share files, and integrate with other tools, making it an essential tool for any team that wants to stay connected and productive.

Best Features:

Channels: Create dedicated channels for different projects, teams, or topics to keep conversations organized and focused.

Direct Messaging: Send private messages to individual team members or create group chats for smaller discussions.

Integrations: Connect Slack with other tools like Google Drive, Trello, and Asana to streamline your workflow and access information seamlessly.

Use Cases for Agencies:

Slack is an essential tool for team communication, project collaboration, and knowledge sharing.

By integrating with other tools, Slack streamlines workflows and enhances productivity, ensuring everyone stays aligned with agency goals.

Pricing:

Slack offers a free plan with limited features and paid plans with additional functionality, such as unlimited message history and advanced search.

Data Visualization Tools For Agencies

31. Looker Studio

Looker Studio (formerly Google Data Studio) is a free data visualization and reporting tool that helps agencies create interactive dashboards and reports.

It’s a powerful way to transform complex data into easy-to-understand visuals, making it a valuable tool for communicating insights to clients and stakeholders.

Best Features:

Data Connectors: Connect to a wide range of data sources, including Google Analytics, Google Ads, and other marketing platforms.

Customizable Dashboards: Create interactive dashboards to visualize your data in a way that makes sense for your agency and clients.

Automated Reporting: Schedule reports to be delivered to your inbox automatically, saving you time and ensuring you always have the latest data at your fingertips.

Use Cases for Agencies:

Looker Studio is a powerful tool for client reporting, performance tracking, and data storytelling.

By transforming raw data into actionable insights, Looker Studio helps agencies communicate their value and make informed decisions.

Pricing:

Looker Studio is a free tool.

32. Infogram

Infogram is a versatile data visualization tool that enables agencies to transform complex data into eye-catching infographics, reports, and presentations. It’s a powerful way to communicate insights and make your agency’s data more engaging and accessible.

Best Features:

Intuitive Drag-and-Drop Editor: Design visually appealing data visualizations with ease, even if you don’t have design experience.

Variety of Chart Types: Choose from a wide range of chart types, including bar charts, pie charts, line graphs, and more, to best represent your data.

Interactive Elements: Add interactive elements like maps, timelines, and clickable links to make your visualizations even more engaging.

Use Cases for Agencies:

Infogram is an invaluable tool for client reporting, marketing collateral, and internal presentations.

Marketing agencies can create visually compelling reports, design engaging graphics, and communicate complex data effectively.

By making data more accessible and engaging, Infogram enhances communication and drives better understanding among clients and stakeholders.

Pricing:

Infogram offers a free plan with limited features and paid plans with additional functionality.

Team Collaboration Tools For Agencies

33. Planable

Planable is a social media collaboration platform that helps agencies easily plan, schedule, and approve social media content.

It simplifies the content approval process, allowing your team to collaborate seamlessly and ensure your social media posts are consistent and on-brand.

Best Features:

Visual Content Calendar: Plan and schedule social media posts with a drag-and-drop calendar interface.

Collaboration Tools: Comment, discuss, and approve social media content within the platform.

Post Preview: See how your social media posts will look on different platforms before you publish them.

Use Cases for Agencies:

Planable is an essential tool for social media planning, content approval, and client collaboration.

Marketing agencies can create content calendars, streamline approval processes, and collaborate with clients.

By improving workflow and ensuring consistency, Planable helps agencies manage social media more effectively and deliver high-quality content.

Pricing:

Planable offers a free plan with limited features and paid plans with additional functionality.

34. ProofHub

ProofHub is a comprehensive project management and team collaboration platform that helps agencies manage their projects, tasks, and teams in one central location. It’s a versatile tool that can be used for a wide range of projects, from small marketing campaigns to large-scale website redesigns.

Best Features:

Task Management: Create, assign, and track tasks with ease. Set deadlines, prioritize tasks, and view progress at a glance.

Gantt Charts: Visualize project timelines and dependencies with interactive Gantt charts.

Collaboration Tools: Communicate with your team through discussions, chat, and file sharing.

Use Cases for Agencies:

ProofHub is a comprehensive tool for project management, team collaboration, and client communication.

Marketing agencies can plan projects, improve communication, and share updates with clients.

By centralizing tasks and collaboration, ProofHub enhances efficiency and ensures successful project completion.

Pricing:

ProofHub offers a flat-rate pricing plan with unlimited users and projects.

Employee Tracking Tools For Agencies

35. Work Diary – Superworks

Work Diary by Superworks is a time-tracking and employee-monitoring tool designed to help agencies gain insights into how their team spends their time.

It’s like having a timekeeper for your agency, ensuring everyone works efficiently and productively.

Best Features:

Time Tracking: Automatically track time spent on tasks and projects.

Activity Monitoring: Get insights into employee activity levels and productivity trends.

Screenshots and App Usage: Capture screenshots and track app usage to ensure employees are focused on work.

Use Cases for Agencies:

Work Diary by Superworks is a valuable tool for productivity tracking, project costing, and performance management.

By providing insights into productivity, Work Diary helps agencies optimize resource allocation and improve overall efficiency.

Pricing:

Work Diary offers a free trial and several paid plans based on the number of users and features required.

36. Monitask

Monitask is an employee monitoring and productivity tracking software designed to help agencies manage remote teams efficiently.

It provides valuable insights into employee activity, allowing you to ensure that remote workers are staying on task and delivering results.

Best Features:

Time Tracking with Screenshots: Automatically track time spent on tasks and projects, capturing screenshots at regular intervals.

App and Website Usage Monitoring: Monitor employees’ websites and applications during work hours.

Activity Levels: Track keyboard and mouse activity to gauge employee engagement.

Use Cases for Agencies:

Monitask is an essential tool for remote team management, project tracking, and performance evaluation.

Marketing agencies can monitor remote employees, ensure project progress, and assess performance.

By leveraging Monitask’s features, agencies can manage remote teams effectively and maintain high productivity levels.

Pricing:

Monitask offers a free trial and several paid plans based on the number of users and features required.

Sales Tools For Agencies.

37. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful sales prospecting tool that helps agencies identify and connect with potential clients on LinkedIn.

It provides advanced search filters, lead recommendations, and real-time sales updates, making it an essential tool for any agency that wants to grow its business.

Best Features:

Advanced Search: Find your ideal clients with detailed search filters for job title, industry, company size, and more.

Lead Recommendations: Get personalized lead recommendations based on your search criteria and saved leads.

Real-Time Sales Updates: Stay informed about your prospects’ job changes, company news, and shared content.

Use Cases for Agencies:

LinkedIn Sales Navigator is a powerful tool for sales prospecting, lead nurturing, and social selling.

By providing advanced search filters and real-time updates, LinkedIn Sales Navigator helps agencies expand their network and close more deals.

Pricing:

LinkedIn Sales Navigator offers a variety of pricing plans based on your team’s size and needs.

38. Paperflite

An agency sales tool, Paperflite, helps agencies organize, share, and track their marketing content.

It’s a central repository for all your sales and marketing materials, making it easy for your team to find and share the right content at the right time.

Best Features:

Content Library: Organize and store all your marketing content in one place, including presentations, case studies, brochures, and videos.

Content Analytics: Track content views, downloads, and shares to measure its effectiveness.

Sales Enablement: Empower your sales team with easy access to the latest marketing content and tools.

Use Cases for Agencies:

Paperflite is a versatile tool for content management, sales enablement, and performance tracking.

Marketing agencies can organize marketing content, equip sales teams, and measure content impact.

By streamlining content workflows, Paperflite enhances sales efforts and drives better results for agencies.

Pricing:

Paperflite offers a variety of pricing plans based on the number of users and features required.

Workflow Automation Tools For Agencies

39. Cflow

Cflow is a workflow automation platform designed to help agencies streamline their internal processes and improve efficiency.

It eliminates manual tasks, automates repetitive processes, and visually represents your workflows, making it easier to identify and eliminate bottlenecks.

Best Features:

Visual Workflow Builder: Easily create and customize workflows using a drag-and-drop interface.

Automated Approvals: Streamline approvals for documents, tasks, and projects with automated workflows.

Task Management: Assign tasks, set deadlines, and track progress in real time.

Use Cases for Agencies:

Cflow is an essential tool for onboarding, content approval, and invoice processing.

By eliminating manual tasks and reducing errors, Cflow enhances efficiency and frees up resources for high-value activities.

Pricing:

Cflow offers a variety of pricing plans based on the number of users and features required.

40. Google Sheets

Google Sheets is a cloud-based spreadsheet program that offers a wide range of features, from basic data entry to advanced data analysis.

It’s a versatile tool that can be used for everything from budgeting and project management to client reporting and campaign tracking.

Best Features:

Collaboration: Multiple users can edit and collaborate on spreadsheets in real time, making it easy for teams to work together.

Formulas and Functions: Perform calculations, analyze data, and automate tasks with a wide range of built-in formulas and functions.

Integrations: Connect Google Sheets with other Google products and third-party tools to streamline your workflow and access data from various sources.

Use Cases for Agencies:

Google Sheets is a versatile tool for budgeting and forecasting, project management, and client reporting.

Marketing agencies can create budgets, track project timelines, and generate reports.

By enabling collaboration and integrating with other tools, Google Sheets helps agencies organize data and make informed decisions.

Pricing:

Google Sheets is a free tool available to anyone with a Google account.

Graphics/Visual Content Tools For Agencies

41. Design Templates

Design templates are pre-designed layouts for various marketing materials, such as social media graphics, presentations, and email newsletters.

They can save marketing agencies time and effort by providing a starting point for their creative projects.

Best Features:

Variety of Templates: Choose from a wide range of templates for different purposes and platforms.

Customization: Easily customize templates to match your brand’s colors, fonts, and style.

Time-Saving: Get a head start on your creative projects and focus on adding your unique touch.

Use Cases for Agencies:

Design templates are invaluable for creating social media graphics, presentations, and email newsletters.

By providing a head start on creative projects, design templates help agencies deliver high-quality results efficiently.

Pricing:

Design templates are available from various providers at different prices, including free options.

42. Envato

Envato is a marketplace for digital assets, including website templates, stock photos, videos, audio files, and graphic design elements.

It’s a valuable resource for agencies that need high-quality creative assets for their projects.

Best Features:

Huge Selection: Choose from millions of digital assets created by talented designers and creators from around the world.

Affordable Prices: Get high-quality assets at affordable prices, making it easy to stay within your budget.

Commercial Licenses: All assets come with commercial licenses, allowing you to use them for your client projects.

Use Cases for Agencies:

Envato is a one-stop shop for website design, marketing collateral, and social media content.

Marketing agencies can access high-quality digital assets, including templates, stock photos, and videos.

By sourcing creative materials from Envato, agencies can enhance their marketing efforts and deliver visually appealing content.

Pricing:

Envato offers a variety of pricing options, including individual asset purchases and subscription plans.

Payroll Management Tools For Agencies

43. Super Payroll

Super Payroll is a cloud-based payroll software designed to simplify agency payroll management. It automates payroll calculations, tax filings, and direct deposits, saving time and ensuring accuracy.

Best Features:

Automated Payroll Processing: Calculate payroll, deduct taxes, and process payments with ease.

Tax Compliance: Stay compliant with federal, state, and local tax laws.

Direct Deposit: Pay your employees directly into their bank accounts.

Use Cases for Agencies:

Super Payroll is an essential tool for payroll management, tax filing, and employee self-service.

Marketing agencies can streamline payroll processes, ensure compliance, and provide employees with online access to pay stubs.

By automating payroll tasks, Super Payroll saves time and reduces administrative burden.

Pricing:

Super Payroll offers a variety of pricing plans based on the number of employees and features required.

44. Caresmartz360

Caresmartz360 is a comprehensive software streamlining operations for agencies providing home care services.

It simplifies scheduling, billing, clinical documentation, and communication, enabling agencies to deliver high-quality care and improve patient outcomes.

Best Features:

Scheduling and Dispatching: Easily schedule and assign caregivers to patients, optimize routes, and track their progress.

Electronic Visit Verification (EVV): Ensure accurate billing and compliance with EVV requirements.

Clinical Documentation: Streamline documentation with electronic health records (EHR) and customizable templates.

Use Cases for Agencies:

Caresmartz360 is a comprehensive tool for scheduling and dispatching, billing and invoicing, and clinical documentation.

Marketing agencies providing home healthcare services can optimize caregiver schedules, automate billing, and maintain accurate patient records.

By streamlining operations, Caresmartz360 enhances efficiency and improves care quality.

Pricing:

Caresmartz360 offers custom pricing based on your agency’s specific needs and requirements.

Invoicing Tools For Agencies

45. Copilot

Copilot is an AI-powered meeting assistant that helps agencies transcribe, summarize, and analyze meetings.

It automatically captures key takeaways, action items, and decisions, saving time and ensuring everyone is on the same page.

Best Features:

Meeting Transcription: Automatically transcribe meetings in real-time.

Meeting Summaries: Generate concise summaries of meetings, highlighting key points and action items.

Action Item Tracking: Track the progress of action items and ensure that they are completed on time.

Use Cases for Agencies:

Copilot is a valuable tool for meeting productivity, knowledge sharing, and client communication.

Marketing agencies can automate meeting transcription, generate summaries, and track action items.

By improving meeting efficiency and ensuring follow-up, Copilot helps agencies stay organized and maintain clear communication with clients.

Pricing:

Copilot offers a variety of pricing plans based on the number of users and features required.

46. ManyRequests

ManyRequests is a client portal and service delivery platform that helps agencies automate their client intake process and streamline service delivery.

It’s a one-stop shop for managing client requests, proposals, and projects.

Best Features:

Client Portal: Provide a secure portal for clients to submit requests, view project progress, and communicate with your team.

Proposal Management: Create, send, and track proposals with ease.

Project Management: Manage projects from start to finish, including task assignment, time tracking, and communication.

Use Cases for Agencies:

ManyRequests is an essential tool for client intake, proposal management, and project management.

Marketing agencies can automate client intake, streamline proposal processes, and manage projects efficiently.

By centralizing client requests and communication, ManyRequests enhances workflow and improves customer satisfaction.

Pricing:

ManyRequests offers a variety of pricing plans based on the number of users and features required.

Report Generating Tools For Agencies

47. Bold Reports

Bold Reports is a powerful reporting and business intelligence platform designed to help agencies create insightful reports and dashboards. It simplifies data visualization, allowing you to turn raw data into actionable insights and effectively communicate your agency’s performance.

Best Features:

Drag-and-Drop Designer: Easily create stunning reports and dashboards with a user-friendly drag-and-drop interface.

Wide Range of Data Visualizations: Choose from a variety of charts, graphs, and maps to present your data in a clear and compelling way.

Data Integration: Connect Bold Reports to your agency’s existing data sources, such as databases, CRM systems, and marketing platforms.

Use Cases for Agencies:

Bold Reports is a powerful tool for client reporting, performance tracking, and data analysis.

By transforming raw data into actionable insights, Bold Reports helps agencies communicate their value effectively and make data-driven decisions.

Pricing:

Bold Reports offers a variety of pricing plans based on the number of users and features required.

48. Klipfolio

Klipfolio is a cloud-based dashboarding platform that helps agencies monitor their key metrics and make data-driven decisions.

It lets you connect to various data sources, create custom dashboards, and share insights with your team.

Best Features:

Data Connectors: Connect to a wide range of data sources, including Google Analytics, Salesforce, and social media platforms.

Customizable Dashboards: Build personalized dashboards to track the metrics that matter most to your agency.

Real-Time Updates: Get real-time updates on your data, so you can always make informed decisions.

Use Cases for Agencies:

Klipfolio is an invaluable tool for performance monitoring, client reporting, and data-driven decision-making.

Marketing agencies can track KPIs in real-time, create custom dashboards, and share insights with clients.

By providing a centralized platform for data visualization, Klipfolio empowers agencies to make informed decisions and drive growth.

Pricing:

Klipfolio offers a variety of pricing plans based on the number of users and features required.

Market Research Tools For Agencies

49. GWI

GWI (formerly GlobalWebIndex) is a market research platform providing agencies with in-depth insights into consumer behavior, trends, and attitudes.

It’s a valuable resource for understanding your target audience and developing resonate marketing campaigns.

Best Features:

Global Consumer Surveys: Access data from over 2 billion consumers across 48 countries.

Trend Reports: Stay up-to-date on the latest consumer trends and insights.

Custom Research: Conduct custom research to answer specific questions about your target audience.

Use Cases for Agencies:

GWI is a powerful tool for market research, campaign planning, and content creation.

By leveraging GWI’s global consumer data, agencies can improve marketing strategies and achieve better results.

Pricing:

GWI offers a variety of pricing plans based on the level of access and features required.

50. Statista

Statista is a leading market and consumer data provider, offering a vast collection of statistics, reports, and studies on a wide range of industries and topics.

It’s an essential resource for agencies that need reliable data to inform their marketing strategies and decision-making.

Best Features:

Comprehensive Data: Access millions of statistics and data points from trusted sources.

Easy-to-Use Interface: Quickly find the data you need with powerful search and filtering tools.

Downloadable Reports: Download reports in various formats, including PDF and PowerPoint, for easy sharing and presentation.

Use Cases for Agencies:

Statista is an essential tool for market research, competitive analysis, and content marketing.

Marketing agencies can gather reliable data, benchmark performance, and create informative content.

By accessing comprehensive market insights, Statista helps agencies make data-driven decisions and develop effective marketing strategies.

Pricing:

Statista offers a variety of pricing plans based on the level of access and features required.

 

Wrap up

Wow, that was a lot of tools! Hopefully, you found some new ones to try that will help your agency.

Remember, using the right tools can make a big difference. They can help you save time, work better, and do a great job for your clients.

So, which tools did you like the most? Tell us in the live chat!

Here are some extra tips for using these tools:

Start small: Don’t try to use all 50 tools at once. Pick a few that you think will help you the most.

Teach your team: Make sure everyone on your team knows how to use the tools. This will help everyone work better and faster.

Check if the tools are working: Look at the tools you’re using and see if they’re still helpful. If not, try something new!

Try new things: Don’t be afraid to try different tools to see what you like best.

Ask your team: See what your team thinks about the tools. Maybe they have ideas for better tools or ways to use them.

If you do these things, you can use these tools to make your agency even better!