Teachable is a dynamic platform that empowers creators to build and sell online courses effortlessly.
While Teachable provides the tools to create engaging content and manage students, trust remains a critical component in driving course enrollments.
Testimonials—authentic reviews and success stories from past students—can be the key to building that trust.
This guide will explore why testimonials are essential for your Teachable courses, how to implement them effectively, and strategies to optimize their impact on conversions and credibility.
Why Add Testimonials to Teachable?
Build Credibility and Trust: Testimonials serve as social proof, showing potential students that others have benefitted from your course. According to research, 88% of consumers trust testimonials as much as personal recommendations. For Teachable creators, this trust can lead to higher enrollments.
Increase Course Sales: Strategically placed testimonials can boost conversions by addressing buyer hesitations. They provide evidence that your course delivers on its promises, encouraging prospective students to take action.
Showcase Course Value: Testimonials allow your past students to highlight specific outcomes, whether it’s mastering a new skill, securing a job, or achieving a personal goal. These endorsements emphasize the tangible benefits of enrolling in your course.
Differentiate Your Brand: With countless courses available online, standing out is vital. Testimonials help showcase what makes your course unique, be it your teaching style, comprehensive content, or student support.
Improve SEO Rankings: Including keyword-rich testimonials on your course pages can enhance their SEO performance. Search engines value user-generated content, making your Teachable site more discoverable.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Teachable
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Step-by-Step Guide
1. Collect Testimonials
- Request feedback from successful students. Encourage them to share specific outcomes or how the course helped them achieve their goals.
2. Log in to Teachable
- Access your Teachable admin dashboard and navigate to the course page editor.
3. Add a Testimonial Section
- Use the block editor to create a dedicated section for testimonials.
- Alternatively, embed a testimonial widget or use Teachable’s custom code options for advanced layouts.
4. Input Testimonial Content
- Include the student’s name, photo, and their review.
- Add context by specifying their background, goals, or achievements.
5. Customize the Design
- Align the testimonial section with your branding by adjusting colors, fonts, and layout.
6. Preview and Publish
- Test your page to ensure testimonials display correctly across devices. Once satisfied, publish the updates.
3 Testimonial Optimization Tips
Focus on Specific Outcomes: Testimonials that detail measurable results (e.g., “I landed a job within a month of completing the course”) are more compelling than vague praise.
Incorporate Video Testimonials: Video testimonials build trust quickly. Ask students to share their experiences on camera, and embed these videos on your Teachable course pages.
Refresh Regularly: Update your testimonials periodically to showcase recent success stories. This ensures your content remains relevant and engaging.
Best Places to Show Testimonials on Teachable
Course Sales Pages
- Feature testimonials prominently on your course sales page. Placing them near the course description or introduction ensures prospective students see them immediately.
Pricing Sections
- Testimonials near pricing details can justify the cost by emphasizing the value of your course. For example, include a review like, “This course paid for itself within weeks of applying what I learned.”
Call-to-Action (CTA) Areas
- Position testimonials near CTAs like “Enroll Now” buttons to reduce hesitation. A well-placed quote, such as “This course transformed my career,” can encourage clicks.
Checkout Pages
- Add testimonials to checkout pages to alleviate last-minute doubts. For instance, use a quote like, “I was hesitant at first, but this course exceeded my expectations.”
Dedicated Testimonial Page
- Create a dedicated page showcasing all your testimonials. Organize them by course or outcome to make navigation easy for potential students.
Other Ways to Add Testimonials to Teachable
Email Campaigns
- Include testimonials in your email marketing campaigns to nurture leads. For example, share a success story in a follow-up email to encourage prospective students to enroll.
Social Media Posts
- Highlight testimonials on social media to increase reach and engagement. Link these posts back to your Teachable course pages for conversions.
Pop-Ups and Overlays
- Use pop-ups or overlays to display testimonials dynamically. For instance, show a success story when visitors scroll through your course page or attempt to leave the site.
Blog Content
- Publish in-depth student success stories as blog posts. Link these stories back to your Teachable courses to drive traffic and build credibility.
Live Webinars
Feature live testimonials during webinars or Q&A sessions. Inviting students to share their experiences in real-time adds authenticity and relatability.
3 Testimonial Mistakes on Teachable
Using Generic Testimonials
- Avoid vague statements like “Great course!” Instead, focus on testimonials that highlight specific benefits or outcomes.
Overloading Pages
- While testimonials are valuable, too many can clutter your page and overwhelm visitors. Prioritize quality over quantity and place testimonials strategically.
Ignoring Mobile Optimization
- Ensure your testimonials are mobile-friendly. With a significant portion of traffic coming from mobile devices, poorly formatted testimonials can hurt user experience and engagement.
Wrap Up
Testimonials are a powerful tool for building trust and driving course enrollments on Teachable. By strategically placing authentic, impactful testimonials across your pages, you can enhance your credibility and encourage prospective students to take the leap.
Ready to elevate your Teachable courses? Start collecting and implementing testimonials today, and watch your enrollments soar!
