Flatsome is a popular WordPress theme known for its versatility, speed, and intuitive design. Ideal for e-commerce stores, businesses, and creatives, Flatsome offers numerous customization options to enhance user experience.
However, in today’s competitive online market, a visually stunning website alone won’t suffice. Testimonials are a proven method to establish trust, drive engagement, and boost conversions.
This comprehensive guide delves into why testimonials are vital for Flatsome-powered sites, how to integrate them seamlessly, and best practices to optimize their impact.
Why Add Testimonials to Flatsome?
Build Social Proof: Trust is one of the most significant factors influencing online purchases. A staggering 88% of customers trust online testimonials as much as personal recommendations. By adding testimonials to your Flatsome site, you give potential buyers the confidence to move forward with their decisions.
Boost Conversion Rates: Strategically placed testimonials can increase conversion rates by up to 34% on sales pages. Flatsome’s flexible design capabilities make it easy to showcase testimonials where they’re most impactful.
Highlight Unique Selling Points (USPs): Testimonials are a powerful way to communicate your USPs. Whether it’s fast delivery, excellent customer service, or product quality, customer reviews can highlight what sets you apart.
Improve SEO: Customer-generated content like testimonials can contribute to SEO performance, especially when enriched with keywords and schema markup. Flatsome supports easy integration of SEO tools to make the most of this opportunity.
Reduce Cart Abandonment: Display testimonials at critical junctures—like the checkout page—to address buyer hesitation and reduce cart abandonment rates.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Flatsome
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embedding Testimonials in Flatsome
1. Using the UX Builder
- Access your WordPress dashboard and navigate to the page or post where you want to add testimonials.
- Open UX Builder, Flatsome’s drag-and-drop page editor.
- Add a Text Block, Image Block, or Slider Element to your desired section.
- Input the testimonial text, add customer photos, and style the section to match your theme.
2. Using Flatsome Pre-Built Testimonial Elements
- Flatsome includes a pre-designed testimonial slider in its UX Builder.
- Drag and drop the Testimonial Slider element onto the page.
- Customize text, images, and animations to suit your brand’s style.
3. Integrating WiserNotify
- Log in to your WiserNotify dashboard and create a testimonial widget.
- Copy the JavaScript code provided.
- Go to Appearance > Theme Editor in your WordPress dashboard.
- Insert the code into the
<head>section of your Flatsome child theme. - Save changes and verify that the widget displays correctly.
4. Adding Schema Markup
- Use a plugin like Rank Math or Yoast SEO to add structured data for testimonials.
- This enhances your visibility in search results by enabling rich snippets.
5. Dedicated Testimonials Page
- Create a dedicated page for customer reviews using Flatsome’s customizable page builder.
- Showcase a mix of text, image, and video testimonials to create an engaging experience.
Best Places to Show Testimonials on Flatsome
Homepage
- Your homepage is often the first impression for visitors. Place testimonials near the top to establish trust instantly.
Product Pages
- Include product-specific reviews and testimonials to address buyer concerns and highlight features.
Checkout Page
- Showcase testimonials at the checkout stage to reassure customers and reduce last-minute doubts.
About Page
- Add testimonials that emphasize your brand’s story, values, or customer-centric approach. These resonate well with visitors exploring your credibility.
Blog Posts
- Embed relevant testimonials in blog posts to reinforce points and provide social proof for the solutions you discuss.
Footer or Sidebar
- Utilize Flatsome’s footer and sidebar widgets to display testimonials site-wide.
Other Ways to Add Testimonials to Flatsome
Video Testimonials
- Video testimonials are highly engaging and persuasive. Use Flatsome’s video elements or embed YouTube/Vimeo links to showcase customer success stories.
Dynamic Testimonial Widgets
- Integrate WiserNotify to display live social proof notifications, such as recent purchases, reviews, or signups, to create urgency and trust.
Testimonial Sliders
- Flatsome supports elegant sliders, allowing you to display multiple testimonials without overwhelming the page.
Social Media Testimonials
- Embed social media posts or reviews directly into your Flatsome site using plugins or iframe code.
Email Marketing
- Incorporate customer testimonials into email campaigns to drive traffic back to your Flatsome-powered website.
3 Testimonial Optimization Tips for Flatsome
Personalize Testimonials: Include specific customer details such as names, photos, or locations (with permission) to add authenticity and relatability.
Align Design with Branding: Ensure testimonial sections follow your website’s color scheme, typography, and overall aesthetic for a cohesive look.
Regularly Update Testimonials: Rotate fresh testimonials to keep the content relevant and showcase recent success stories.
3 Testimonial Mistakes to Avoid on Flatsome
Using Generic Testimonials
- Avoid vague reviews like “Great product!” Opt for testimonials that detail the benefits or outcomes customers experienced.
Overcrowding Pages
- Don’t overload your pages with too many testimonials. Focus on quality over quantity, and choose reviews that address common objections.
Ignoring Mobile Optimization
- Ensure your testimonial sections are fully responsive and look great on all devices, especially mobile, where a large portion of traffic originates.
Wrap-Up
Testimonials are a vital tool for building trust and boosting conversions on your Flatsome-powered site.
By leveraging Flatsome’s UX Builder, pre-built elements, and integrations like WiserNotify, you can seamlessly showcase testimonials in a way that resonates with your audience. Take the first step today and make testimonials a cornerstone of your online presence.
