Drupal website owners often face challenges in converting visitors into customers due to a lack of trust-building elements.
Without testimonials, visitors may hesitate to engage, reducing conversions and wasting valuable traffic.
Integrating testimonials into your Drupal website establishes credibility, builds trust, and drives conversions by showcasing real customer success stories.
Why Add Testimonials to Your Drupal Website?
Testimonials are a powerful tool for enhancing your Drupal website. Here’s why:
Build Instant Credibility: Testimonials from satisfied customers establish trust with visitors.
Increase Conversions: Strategically placed testimonials can increase conversions by up to 34%.
Enhance User Experience: Testimonials provide relatable social proof that encourages visitors to take action.
Improve SEO: Customer testimonials contribute to keyword diversity and enrich your website’s content.
Support the Sales Funnel: Testimonials help prospects progress through decision-making stages with confidence.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Drupal
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Embed Testimonials on Drupal
1. Using Custom Blocks
- Navigate to Structure > Block Layout in your Drupal admin dashboard.
- Create a custom block for testimonials using HTML or text.
- Place the block in the desired region of your theme and style it with CSS.
2. Install a Testimonials Module
- Use a module like Testimonial Rotator or Views Slideshow to create dynamic testimonial sections.
- Install the module via Extend > Add Module, enable it, and configure it in Structure > Views to display testimonials.
3. Integrate WiserNotify Widgets
- Sign up for WiserNotify and generate a testimonial widget script.
- Paste the script into the header or footer of your Drupal site using Configuration > Basic Site Settings > Custom Code.
4. Add Video Testimonials
- Embed video testimonials directly into pages using the Media module.
- Use the “Video” field to upload testimonials or embed links from platforms like YouTube or Vimeo.
5. Create a Dedicated Testimonial Content Type
- Go to Structure > Content Types and create a new content type for testimonials.
- Add fields for customer name, quote, image, and rating.
- Use Views to display testimonials dynamically across your site.
3 Testimonial Optimization Tips for Drupal
Incorporate Visual Elements: Use customer photos, logos, or videos to make testimonials more engaging.
Highlight Specific Results: Showcase testimonials that provide measurable outcomes, like “Increased sales by 40% in three months.”
Leverage Dynamic Displays: Use modules like Views to rotate testimonials or display them dynamically based on visitor behavior.
Best Places to Show Testimonials on Drupal
Homepage
- Add a rotating testimonial slider to the homepage for an immediate trust boost.
Product/Service Pages
- Place testimonials that speak to specific product benefits near CTAs.
Landing Pages
- Include testimonials to reduce bounce rates and encourage form submissions.
About Us Page
- Highlight testimonials that reinforce your brand’s mission and values.
Dedicated Testimonials Page
- Create a standalone page to showcase a wide variety of testimonials and success stories.
Other Ways to Add Testimonials to Drupal
Dynamic Social Proof Widgets
- Use WiserNotify to display real-time testimonials, sign-ups, or purchases dynamically.
Integrate Testimonials in Pop-Ups
- Add pop-up testimonials triggered by specific user actions using a module like Popup Maker.
Add Case Studies
- Include detailed customer stories that feature testimonials in your blog or resource center.
Email Marketing Campaigns
- Embed testimonials from your Drupal site into email campaigns to nurture leads.
Personalized Testimonials with Rules Module
- Use the Rules module to display personalized testimonials based on visitor behavior or referral source.
3 Testimonial Mistakes on Drupal
Using Generic Testimonials
- Avoid bland statements like “Great service!” Opt for detailed testimonials with specific results or benefits.
Ignoring Mobile Optimization
- Ensure testimonials look great on all devices by using responsive design principles.
Overcrowding Testimonial Sections
- Too many testimonials can overwhelm visitors. Showcase the most impactful ones and rotate them dynamically.
Wrap-Up
Adding testimonials to your Drupal website is one of the most effective ways to establish credibility, engage visitors, and increase conversions. By leveraging Drupal’s flexibility and tools like WiserNotify, you can create a seamless experience that builds trust and drives results.
