Oxygen Builder is known for its lightweight structure, flexibility, and complete control over website design.
While it allows you to create visually stunning and high-performance websites, the inclusion of testimonials can elevate your site by building trust, enhancing credibility, and driving conversions.
In this guide, we’ll explore why testimonials are crucial for Oxygen Builder sites, how to implement them seamlessly, and the best practices for optimizing their effectiveness.
Why Add Testimonials to Oxygen Builder?
Build Trust Through Social Proof: Studies reveal that 88% of customers trust online testimonials as much as personal recommendations. Testimonials on an Oxygen Builder site serve as compelling social proof that reassures visitors and builds trust.
Drive Higher Conversion Rates: Strategically placed testimonials can boost conversion rates by up to 34% on sales pages. Oxygen Builder’s precision controls allow you to position testimonials effectively to maximize their impact.
Enhance User Experience: With Oxygen Builder’s flexibility, you can design testimonials that blend seamlessly into your website’s aesthetic, creating a cohesive and visually appealing user experience.
Improve SEO: User-generated content like testimonials often includes long-tail keywords, which can improve your search engine rankings. Incorporating schema markup for testimonials can further enhance your site’s SEO performance by enabling rich snippets.
Address Buyer Hesitations: By showcasing testimonials on critical pages, such as product or checkout pages, you can alleviate potential customer doubts and reduce cart abandonment.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Oxygen Builder
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Using Oxygen’s Design Tools
1. Add a Section for Testimonials
- Open the Oxygen Builder editor and navigate to the page where you want to add testimonials.
- Click “Add Section” to create a new area for your testimonials.
2. Insert Text and Image Elements
- Use the Text Block for customer quotes and details.
- Add an Image Block for customer photos or logos to personalize the testimonials.
3. Style the Testimonials
- Customize the typography, colors, and spacing to align with your site’s branding.
- Use Oxygen’s Flexbox controls to organize testimonials in grids or rows.
4. Add Backgrounds or Dividers
- Use background colors, patterns, or dividers to separate the testimonial section from other content for better visibility.
Integrating WiserNotify Testimonials
1. Set Up WiserNotify
- Log in to WiserNotify and create a testimonial widget.
2. Copy the JavaScript Code
- Generate and copy the JavaScript snippet for your widget.
3. Add Code to Oxygen
- Open the Oxygen Builder editor.
- Add a Code Block and paste the WiserNotify JavaScript code.
- Save and preview your site to ensure the testimonials display correctly.
Leveraging Reusable Parts for Consistency
Create a Reusable Testimonial Section
- Design a testimonials layout as a reusable part in Oxygen.
- Add this reusable part to multiple pages for consistency across your site.
Customize for Each Page
- Modify the testimonials in the reusable section to match the page’s context without affecting the original design.
Best Places to Show Testimonials in Oxygen Builder
Homepage
- The homepage is your site’s first impression. Include a few impactful testimonials near the top to immediately establish credibility and trust.
Product or Service Pages
- Showcase product-specific testimonials that address common concerns or highlight benefits, influencing buyer decisions.
Landing Pages
- Position testimonials near CTAs to reinforce your message and encourage conversions.
About Page
- Testimonials that align with your brand story or values work well on the About page to deepen customer trust.
Checkout Page
- Reduce buyer hesitation by adding testimonials near the checkout button to reassure customers of their decision.
Footer Section
- Use Oxygen’s global templates to add a testimonial snippet to your footer for consistent visibility across all pages.
Other Ways to Add Testimonials to Oxygen Builder
Video Testimonials
- Video testimonials are engaging and credible. Embed customer videos using Oxygen’s Video Element to add authenticity.
Testimonial Carousels
- Use Oxygen’s Repeater Element to create a testimonial carousel that dynamically displays multiple reviews in an interactive format.
Dynamic Social Proof Notifications
- Integrate WiserNotify to display live customer actions like purchases, reviews, or signups, leveraging the power of real-time social proof.
Dedicated Testimonial Page
- Design a full page for testimonials, combining text, images, and videos. Use Oxygen’s layout controls to create an appealing grid or list format.
Blog Content
- Embed testimonials in relevant blog posts to illustrate customer success stories and reinforce your expertise.
3 Testimonial Optimization Tips for Oxygen Builder
Personalize Content: Add customer names, photos, or locations (with permission) to make testimonials relatable and trustworthy.
Maintain Design Consistency: Ensure testimonial sections match the design of your overall site. Use Oxygen’s global design settings for a cohesive look.
Rotate Testimonials Regularly: Update and rotate testimonials to showcase recent feedback, keeping your content fresh and engaging.
3 Testimonial Mistakes to Avoid on Oxygen Builder
Overloading with Testimonials
- Avoid cluttering pages with too many testimonials. Showcase a few high-quality reviews that address common buyer concerns.
Ignoring Mobile Optimization
- Testimonials must be fully responsive. Use Oxygen’s responsive design tools to ensure they look great on all devices.
Using Generic Reviews
- Avoid vague testimonials like “Great product!” Instead, focus on detailed reviews that highlight specific benefits or outcomes.
Wrap-Up
Testimonials are a cornerstone of trust and engagement for any Oxygen Builder website. With its advanced design tools and the seamless integration of dynamic widgets like WiserNotify, Oxygen Builder makes it easy to showcase testimonials that resonate with your audience.
Start integrating testimonials today to transform visitor trust into tangible conversions and set your brand apart in a competitive digital landscape
