Divi, with its intuitive visual builder and stunning design flexibility, empowers businesses to create unique, user-friendly websites.
While great design is crucial, testimonials are the secret sauce for fostering trust, enhancing credibility, and converting visitors into customers.
This guide explores why testimonials are vital for Divi websites, how to add them effectively, and best practices to maximize their impact.
Why Add Testimonials to Divi?
Build Trust and Social Proof: 88% of consumers trust online testimonials as much as personal recommendations. Adding testimonials to your Divi site helps establish credibility and sets the stage for meaningful customer engagement.
Increase Conversion Rates: Strategically placed testimonials on key pages can increase conversions by up to 34%. Divi’s modular layout system allows for optimal placement to capture visitor attention.
Showcase Your Unique Selling Points (USPs): Testimonials help highlight your brand’s key strengths, such as exceptional customer service, quality products, or fast delivery, offering real-world validation of your claims.
Enhance SEO: User-generated content like testimonials contributes to SEO by naturally incorporating keywords. Structured data (schema markup) enhances search engine visibility, creating rich snippets that boost click-through rates.
Mitigate Purchase Hesitation: Displaying testimonials at critical points in the user journey, such as product or checkout pages, reduces hesitation and helps close sales.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Divi
Alright, let’s dive into the main topic: adding testimonials to your website or platform.
It’s simple with WiserNotify. We’re a full-fledged social proof and FOMO tool that helps you build trust and credibility through reviews and testimonials.
Here’s a step-by-step guide to adding testimonials:
You can also showcase testimonials on a social wall featuring reviews from various platforms:
Using Divi’s Testimonial Module
1. Open the Divi Builder
- Navigate to the page or post where you want to add testimonials.
- Click “Enable Visual Builder” to start editing.
2. Add a Testimonial Module
- Click the “+” button to add a new module.
- Search for “Testimonial” and select it from the module list.
3. Customize Content
- Add customer quotes, names, and titles.
- Upload photos or use placeholders for added authenticity.
4. Style Your Testimonials
- Use Divi’s design tab to customize fonts, colors, borders, and backgrounds.
- Add animations or hover effects for a dynamic user experience.
Integrating WiserNotify Testimonials
1. Create a Testimonial Widget
- Log in to WiserNotify and set up a widget for testimonials.
2. Copy the JavaScript Code
- Generate and copy the provided JavaScript snippet.
3. Embed in Divi
- Go to your WordPress dashboard and navigate to Divi > Theme Options > Integration.
- Paste the code in the “Add code to the <head> of your blog” section.
- Save changes and preview your site.
Using Divi Add-Ons for Advanced Testimonial Features
Install a Divi Add-On
- Use plugins like Divi Plus or Divi Supreme to access advanced testimonial layouts.
Explore Dynamic Features
- Add testimonial sliders, carousels, or grids for a visually appealing presentation.
Best Places to Show Testimonials on Divi
Homepage
- Place testimonials near the top of the homepage to build trust instantly. Pair them with a call-to-action (CTA) to guide visitors further.
Product or Service Pages
- Include product-specific testimonials that highlight customer satisfaction and unique features to influence purchasing decisions.
Checkout Page
- Position testimonials near the checkout section to reassure customers and reduce cart abandonment.
About Page
- Use testimonials to emphasize your brand’s story, values, and commitment to customers.
Landing Pages
- Display testimonials near CTAs to reinforce credibility and encourage conversions.
Blog Posts
- Embed testimonials in blog content to add social proof and support claims discussed in the article.
Other Ways to Add Testimonials to Divi
Video Testimonials
- Video testimonials are highly engaging and persuasive. Use Divi’s video module to embed customer videos from YouTube or Vimeo.
Testimonial Carousels
- Leverage Divi’s slider or carousel module to display rotating testimonials, making the most of limited screen space.
Social Proof Notifications
- Integrate WiserNotify to display real-time customer actions like recent purchases, signups, or reviews. These notifications create urgency and enhance trust.
Dedicated Testimonial Page
- Design a dedicated page to showcase a comprehensive collection of testimonials, blending text, video, and images for maximum impact.
Email Campaigns
- Incorporate testimonials into your email marketing campaigns to drive traffic back to your Divi site.
3 Testimonial Optimization Tips for Divi
Personalize Testimonials: Include customer details like names, photos, or locations (with permission) to add authenticity and relatability.
Align Design with Branding: Ensure testimonial sections follow your website’s overall aesthetic. Use Divi’s design tools to maintain consistency in fonts, colors, and layouts.
Update Testimonials Regularly: Refresh testimonials periodically to showcase recent feedback and keep content engaging.
3 Testimonial Mistakes to Avoid on Divi
Overloading Pages
- Cluttering a page with excessive testimonials can overwhelm visitors. Focus on a few impactful reviews instead.
Neglecting Mobile Optimization
- Testimonial sections must be fully responsive. Use Divi’s mobile preview tool to ensure a seamless experience across devices.
Using Vague Testimonials
- Avoid generic feedback like “Great service!” Instead, use detailed testimonials that address specific pain points or outcomes.
Wrap-Up
Testimonials are a cornerstone of trust and credibility for any Divi website. With Divi’s robust builder, pre-designed modules, and seamless integration with tools like WiserNotify, adding testimonials has never been easier.
Start showcasing testimonials on your Divi site today and watch your conversions soar. Let your happy customers do the talking and transform their words into a powerful marketing asset.
