Drupal website owners often face challenges in converting visitors into customers due to a lack of trust-building elements.
Without testimonials, visitors may hesitate to engage, reducing conversions and wasting valuable traffic.
Integrating testimonials into your Drupal website establishes credibility, builds trust, and drives conversions by showcasing real customer success stories.
Why Add Testimonials to Your Drupal Website?
Testimonials are a powerful tool for enhancing your Drupal website. Here’s why:
Build Instant Credibility: Testimonials from satisfied customers establish trust with visitors.
Increase Conversions: Strategically placed testimonials can increase conversions by up to 34%.
Enhance User Experience: Testimonials provide relatable social proof that encourages visitors to take action.
Improve SEO: Customer testimonials contribute to keyword diversity and enrich your website’s content.
Support the Sales Funnel: Testimonials help prospects progress through decision-making stages with confidence.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Drupal
Now let’s get into how to embed a testimonial on your site or store, whether it’s text, photo, or video.
First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for SMBs and enterprise businesses.
Once you sign up for your account, you can see the WiserReview dashboard.
This dashboard is your control center, where you can manage all aspects of your testimonial management. It provides a clear overview of your testimonial collection, moderation, and display processes.
Don’t be overwhelmed. WiserReview is a comprehensive testimonial management software that not only helps you add testimonials but also collects and moderates them.
And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.
From the dashboard:
Go to → Manage reviews section and click on the “Import” button.
From there, you have many options to import testimonials from; select any of them.
Once done, you have a testimonial showing in the manage reviews section.
Now let’s go to the “Widget” section.
Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.
Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.
For example, we chose the “Review wall” widget for our second product.
This widget displays a dynamic wall of your testimonials, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s testimonial widget for this purpose.
Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.
In it, select the Review source.
Now your testimonial appears on the widget, and you can easily customize the widget to match your brand’s style.
It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.
Now, once it’s done, click on “Install” and choose from any of the three options.
- JavaScript – Insert this script where you want the testimonial widget to appear on your website.
- Iframe – Use this iframe code to embed the testimonial widget in a specific section of your site.
- URL – Share this URL to display the testimonial widget on a separate page.
Now the widget is live and ready to build trust and drive conversions.
We are also using this on our site, WiserReview, and Wisernotify.
Here is an example of it:
And wait, that’s just the tip of the iceberg of what Wiserreview can do for testimonial management.
WiserReview can:
Automated testimonial collection
Create a smart testimonial form with the following setup:
- Set up your testimonial submission link.
- Add buttons for easy interaction.
Display a star rating or feedback question on the first screen to assess intent. If the feedback is low, prompt for detailed comments. If the feedback is positive, direct the user to submit their testimonial.
WiserReview simplifies the process of requesting testimonials, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect testimonials.
Integrate the testimonial form link with your existing POS, email, and SMS systems.
You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines testimonial requests and enhances customer engagement through your existing channels.
Centralized Testimonial Management
Testimonial Aggregation: WiserReview aggregates testimonials from various platforms (emails, forms, social, etc.), bringing them into one central dashboard. This helps businesses track their testimonials and gain real-time insights.
Testimonial Monitoring: The platform notifies businesses whenever a new testimonial is submitted, allowing them to stay up-to-date with feedback.
AI reply: WiserReview helps businesses respond to customer testimonials automatically with AI.
AI-powered testimonial display and sharing
- Automatically select positive sentiment testimonials.
- Publish them live on your site.
- Convert these testimonials into graphics and post them on your social media channels.
This enhances customer trust and promotes positive feedback across platforms.
Embed Testimonials on Drupal
1. Using Custom Blocks
- Navigate to Structure > Block Layout in your Drupal admin dashboard.
- Create a custom block for testimonials using HTML or text.
- Place the block in the desired region of your theme and style it with CSS.
2. Install a Testimonials Module
- Use a module like Testimonial Rotator or Views Slideshow to create dynamic testimonial sections.
- Install the module via Extend > Add Module, enable it, and configure it in Structure > Views to display testimonials.
3. Integrate WiserNotify Widgets
- Sign up for WiserNotify and generate a testimonial widget script.
- Paste the script into the header or footer of your Drupal site using Configuration > Basic Site Settings > Custom Code.
4. Add Video Testimonials
- Embed video testimonials directly into pages using the Media module.
- Use the “Video” field to upload testimonials or embed links from platforms like YouTube or Vimeo.
5. Create a Dedicated Testimonial Content Type
- Go to Structure > Content Types and create a new content type for testimonials.
- Add fields for customer name, quote, image, and rating.
- Use Views to display testimonials dynamically across your site.
3 Testimonial Optimization Tips for Drupal
Incorporate Visual Elements: Use customer photos, logos, or videos to make testimonials more engaging.
Highlight Specific Results: Showcase testimonials that provide measurable outcomes, like “Increased sales by 40% in three months.”
Leverage Dynamic Displays: Use modules like Views to rotate testimonials or display them dynamically based on visitor behavior.
Best Places to Show Testimonials on Drupal
Homepage
- Add a rotating testimonial slider to the homepage for an immediate trust boost.
Product/Service Pages
- Place testimonials that speak to specific product benefits near CTAs.
Landing Pages
- Include testimonials to reduce bounce rates and encourage form submissions.
About Us Page
- Highlight testimonials that reinforce your brand’s mission and values.
Dedicated Testimonials Page
- Create a standalone page to showcase a wide variety of testimonials and success stories.
Other Ways to Add Testimonials to Drupal
Dynamic Social Proof Widgets
- Use WiserNotify to display real-time testimonials, sign-ups, or purchases dynamically.
Integrate Testimonials in Pop-Ups
- Add pop-up testimonials triggered by specific user actions using a module like Popup Maker.
Add Case Studies
- Include detailed customer stories that feature testimonials in your blog or resource center.
Email Marketing Campaigns
- Embed testimonials from your Drupal site into email campaigns to nurture leads.
Personalized Testimonials with Rules Module
- Use the Rules module to display personalized testimonials based on visitor behavior or referral source.
3 Testimonial Mistakes on Drupal
Using Generic Testimonials
- Avoid bland statements like “Great service!” Opt for detailed testimonials with specific results or benefits.
Ignoring Mobile Optimization
- Ensure testimonials look great on all devices by using responsive design principles.
Overcrowding Testimonial Sections
- Too many testimonials can overwhelm visitors. Showcase the most impactful ones and rotate them dynamically.
Wrap-Up
Adding testimonials to your Drupal website is one of the most effective ways to establish credibility, engage visitors, and increase conversions. By leveraging Drupal’s flexibility and tools like WiserNotify, you can create a seamless experience that builds trust and drives results.
Related Posts:
