Creating high-converting landing pages on Unbounce is essential for driving leads and sales. However, without social proof, even the most persuasive pages can fail to convert visitors into customers.
Visitors to your Unbounce pages often hesitate to take action because they lack the trust and confidence that your product or service delivers. Without visible testimonials or reviews, potential customers may abandon your page without converting.
Embedding Google Reviews on your Unbounce landing pages provides the social proof needed to build trust, reassure visitors, and increase conversions.
Why Add Google Reviews to Unbounce?
Google Reviews are a game-changer for landing pages, providing the trust signals that can elevate your Unbounce campaigns. Here’s why they’re indispensable:
1. Builds Trust Instantly
- Credibility: Google Reviews are widely trusted because they come from verified users.
- Reassurance: Positive reviews help convince visitors to engage with your offer.
2. Boosts Conversion Rates
- Social Proof: Reviews validate your claims and make your product or service more appealing.
- Hesitation Reduction: Address visitor concerns with authentic feedback.
3. Enhances SEO Performance
- Search Visibility: Google prioritizes user-generated content, including reviews.
- Rich Snippets: Ratings displayed in search results improve click-through rates.
4. Encourages Visitor Engagement
- Feedback Loop: Featuring reviews demonstrates that you value customer opinions.
- Shareability: Positive reviews often lead to word-of-mouth recommendations.
5. Differentiates Your Landing Pages
- Stand Out: Reviews provide unique, compelling content that sets your landing page apart from competitors.
- Increased Trust: Highlighting authentic customer experiences makes your offer more trustworthy.
All your Google reviews in one place
Collect reviews, manage every response, and display them where they matter most.
How to Add Google Reviews to Unbounce
To seamlessly integrate Google Reviews into your Unbounce landing pages, use the following Elementor code:
Now, let’s see how to add Google reviews to your website or store.
First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for medium and enterprise businesses.
Once you sign up for your account, you can see the WiserReview dashboard.
This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.
Don’t be overwhelmed. WiserReview is a comprehensive Google review management software that not only helps you add Google reviews but also collects and moderates them.
And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.
From the dashboard:
Go to → Manage review section and click on the “Import” button.
From there, you have many options to import reviews from, select “Google review” or “Import Reviews via CSV”
Once done, you have a review showing in the manage review section.
Now let’s go to the “Widget” section.
Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.
Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.
For example, we chose the “Review wall” widget for our second product.
This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s Google review widget for this purpose.
Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.
In it, select the “Review source” as Google review or CSV.
Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.
It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.
Now, once it’s done, click on “Install” and choose from any of the three options.
- Javascript – Insert this script where you want the review widget to appear on your website.
- Iframe – Use this iframe code to embed the review widget in a specific section of your site.
- URL – Share this URL to display the review widget on a separate page.
Now the widget is live and ready to build trust and drive conversions.
We are also using this on our site, WiserReview and Wisernotify.
Here is an example of it:
And wait, that’s just the tip of the iceberg of what Wiserreview can do for Google review management.
WiserReview can:
1. Automated Review Collection
Create a smart Google review form with the following setup:
- Set up your Google review link.
- Add buttons for easy interaction.
- Display a star rating on the first screen to assess intent. If the rating is low, prompt for feedback. If the rating is high, direct the user to post their review on Google.
WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.
Integrate the review form link with your existing POS, email, and SMS systems.
You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines review requests and enhances customer engagement through your existing channels.
2. Centralized Review Management
- Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
- Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
- AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.
3. AI-powered review display and sharing
- Automatically select positive sentiment reviews.
- Publish them live on your site.
- Convert these reviews into graphics and post them on your social media channels.
This enhances customer trust and promotes positive feedback across platforms.
Embed Google Reviews on Unbounce
Adding Google Reviews to Unbounce landing pages is simple with custom HTML or third-party tools. Here’s how:
Steps to Embed Google Reviews on Unbounce
- Choose a Review Widget: Popular options include Wisernotify, Elfsight, or EmbedSocial.
- Generate Embed Code: Connect your Google My Business account, customize the review widget, and generate the embed code.
- Insert Code into Unbounce:
- Open the Unbounce editor for the landing page you want to edit.
- Drag and drop the “HTML” widget to the desired section.
- Paste the embed code into the widget.
- Preview and Publish: Test the page to ensure reviews display correctly, then publish your changes.
Best Places to Show Google Reviews on Unbounce
Strategic placement of Google Reviews ensures maximum visibility and impact. Here are the best locations on your Unbounce landing pages:
1. Above the Fold
- Why: The top section of your landing page is where visitors form their first impression.
- How: Use a concise review snippet or star rating widget near your headline.
- Example: Add a standout customer quote alongside your value proposition.
2. Near Call-to-Action Buttons
- Why: Reviews next to CTAs can reinforce decision-making.
- How: Place reviews close to buttons like “Sign Up” or “Buy Now.”
- Tip: Highlight specific benefits or outcomes in these reviews.
3. In Testimonial Sections
- Why: Dedicated testimonial areas add depth and credibility to your page.
- How: Create a carousel or grid displaying Google Reviews under a heading like “What Our Customers Say.”
4. Footer Section
- Why: The footer is visible across all landing pages and serves as a final trust signal.
- How: Include a snippet summarizing review highlights with a link to “Read More Reviews.”
5. On Confirmation Pages
- Why: After a visitor converts, reviews can reinforce their decision and encourage referrals.
- How: Display reviews that praise your product or service on thank-you or confirmation pages.
Other Ways to Add Google Reviews to Unbounce
If embedding widgets isn’t your preferred method, here are other ways to feature Google Reviews on your Unbounce landing pages:
1. Static Review Screenshots
How:
- Capture screenshots of standout Google Reviews.
- Upload them as images to your Unbounce pages.
Pros:
- Simple and quick to implement.
- Highlights specific feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefit from images.
2. Third-Party Review Tools
Recommended Tools:
- Elfsight: Offers customizable Google Review widgets.
- Wisernotify: Adds dynamic, real-time reviews.
- EmbedSocial: Automatically syncs with your Google My Business reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Customizable designs fit your branding.
Cons:
- May require a subscription or fee.
- Reliant on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates into Unbounce pages.
Cons:
- Requires developer expertise.
- API usage may incur additional costs.
All your Google reviews in one place
Collect reviews, manage every response, and display them where they matter most.
3 Google Review Mistakes on Unbounce
Avoid these common mistakes when adding Google Reviews to your Unbounce landing pages:
1. Ignoring Negative Reviews
- Impact: Omitting bad reviews may appear disingenuous to visitors.
- Solution: Display a mix of reviews and address negative feedback professionally.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm and distract visitors.
- Solution: Curate the most impactful and relevant reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews harm credibility and may violate Google policies.
- Solution: Encourage genuine reviews from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your Unbounce landing pages is a powerful way to boost trust and increase conversions. By embedding reviews strategically and leveraging tools that simplify integration, you can create compelling pages that inspire action.
Start showcasing your Google Reviews today to unlock the full potential of your Unbounce campaigns.
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