Want More Sales? Add Google Reviews to mailchimp in 5 Minutes

Mailchimp is a top-tier platform for email marketing and automation, helping businesses build meaningful connections with their audience.

To further elevate your campaigns, integrating Google Reviews can be a game-changer. These authentic customer testimonials act as powerful social proof, increasing engagement, trust, and conversion rates in your emails.

In this guide, we’ll show you how to seamlessly integrate Google Reviews into your Mailchimp campaigns and optimize them for maximum impact.

Why Add Google Reviews to Mailchimp?

1. Build Trust with Subscribers

Emails with customer testimonials are more relatable and credible. Adding Google Reviews gives your audience confidence in your offerings.

• Example: Featuring a review like, “This product exceeded my expectations,” in an email can push subscribers to take action.

2. Increase Open and Click-Through Rates

Google Reviews enhance the visual appeal of your emails, making them more engaging. Subscribers are more likely to click when they see authentic feedback.

3. Support Your Call-to-Action (CTA)

Whether your goal is to drive purchases, sign-ups, or webinar attendance, Google Reviews validate your CTA by showing others who’ve benefited from your offering.

4. Repurpose User-Generated Content

Google Reviews are a goldmine of user-generated content (UGC). Integrating them into Mailchimp lets you amplify these valuable assets across email campaigns.

5. Enhance Personalization

Pairing Google Reviews with targeted content can make emails feel more personalized and impactful.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Google Reviews to Mailchimp

Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.

WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.

Here’s how WiserNotify makes it easier: 1. Customizable Widgets WiserNotify offers various widget options to match your store’s branding and layout:

• Wall of Love: A grid-style display to show all your reviews in one place.
• Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.

2. Real-Time Updates

Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.

3. Easy-to-Use Interface

No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.

4. Quick Integration

WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.

5. Bonus Social Proof Features

Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.

FOMO widgets:

Adding Google Reviews with WiserNotify

Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:

Step 1: Log in to WiserNotify

• Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.

Step 2: Connect Your Google Account

• Navigate to the Integrations tab.
• Find and select Google Reviews from the list of available integrations.
• Log in with your Google account and grant the necessary permissions to access your reviews.

Once you click on that, you’ll see this:

 

Step 3: Customize Your Review Wall

After clicking, you’ll see the customization options:

• Adjust the colors, fonts, and layout to match your website’s branding.
• Decide how many reviews to display and whether to show reviewer names and dates.
• Preview your widget to ensure it looks perfect.

Step 4: Save and Copy Embed Code

• Once you’re satisfied with your widget design, click Save and copy the provided embed code.

Here’s a real-life example of a Google reviews wall:

That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.

If you want to show google review a floating notfiication popup then follow this step

Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:

Then you’ll see many options to customize to your website or brand:

Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.

Embed Google Reviews in Mailchimp Emails

Adding Google Reviews to Mailchimp emails can be done using image uploads, direct links, or third-party integrations. Here’s how:

1. Collect Your Google Reviews
   • Use tools like Elfsight, EmbedSocial, or manually curate reviews from your Google My Business profile.
2. Design Your Email Campaign
   • Log in to Mailchimp and create a new email campaign or edit an existing one.
3. Add Reviews via Images
   • Take screenshots of your best Google Reviews and upload them as images to your email template.
   • Position the images strategically near CTAs or relevant sections.
4. Embed Reviews via HTML
   • If using a Google Reviews widget tool, generate the HTML embed code.
   • Add a code block to your email template and paste the code.
5. Test and Optimize
   • Preview your email to ensure the reviews display correctly.
   • Test responsiveness across devices.

Pro Tip: Keep reviews concise and highlight those that address common objections or praise your unique selling points.

Best Places to Show Google Reviews in Mailchimp Campaigns

1. Welcome Emails

First impressions matter. Including Google Reviews in welcome emails builds trust right from the start.

Example:

• Add a review praising your onboarding experience or product quality.

2. Promotional Emails

When promoting a product or service, reviews act as a persuasive tool to encourage conversions.

Placement Tips:

• Feature a standout review near your product image or CTA.

3. Abandoned Cart Emails

Google Reviews can help recover abandoned carts by addressing hesitation.

Example:

• Add a review mentioning product satisfaction or excellent customer service to nudge users to complete their purchase.

4. Upsell and Cross-Sell Emails

When recommending additional products or services, reviews that highlight complementary benefits can enhance persuasion.

Strategy:

• Pair a review with a personalized recommendation.

5. Thank-You Emails

Post-purchase emails are a great opportunity to reinforce buyer satisfaction with relevant reviews.

Benefits:

• Builds loyalty and encourages repeat purchases.

6. Newsletter Campaigns

In newsletters, reviews can highlight success stories or new product launches.

Tips:

• Use reviews to emphasize value and credibility.
• Keep them concise to avoid overwhelming the reader.

Other Ways to Incorporate Google Reviews in Mailchimp

1. Embed a Google Reviews Widget in Landing Pages Linked to Emails

Instead of embedding reviews directly in emails, link to a landing page featuring a dynamic Google Reviews widget.

Steps:

• Use tools like Elfsight to create a widget.
• Embed the widget on a landing page and link to it from your email.

Pros:

• Keeps emails lightweight.
• Offers a more detailed view of reviews.

Cons:

• Requires an additional click.

2. Include Text Snippets of Reviews

Manually add snippets from your Google Reviews as text blocks in your email template.

Example:

• Quote a short, impactful review like, “Best investment I’ve made this year!”

Pros:

• Easy to implement.

Cons:

• Less visually engaging.

3. Use Star Ratings Graphics

Create or download star rating graphics to visually represent your Google Review scores.

Steps:

• Use tools like Canva to design star ratings.
• Insert these graphics near product descriptions or CTAs.

Pros:

• Eye-catching and easy to understand.

Cons:

• Doesn’t include full reviews.

4. Link to Your Google My Business Page

Encourage readers to explore more reviews by linking directly to your Google My Business profile.

Example:

• Add a button that says, “See What Our Customers Are Saying.”

Pros:

• Drives traffic to your Google profile.

Cons:

• Requires readers to leave the email.

5. Use Review-Based Dynamic Content

Leverage Mailchimp’s dynamic content feature to show different reviews based on subscriber segments.

Example:

• Show reviews about your beginner courses to new subscribers and advanced course reviews to experienced users.

Pros:

• Highly personalized.

Cons:

• Requires advanced segmentation.

3 Google Review Mistakes in Mailchimp Campaigns

1. Using Too Many Reviews

Overloading emails with reviews can dilute their impact and overwhelm readers. Focus on quality over quantity.

2. Ignoring Design Consistency

Poorly integrated reviews can make your email look cluttered. Ensure that reviews align with your email’s visual style.

3. Not Updating Reviews Regularly

Outdated reviews can harm credibility. Regularly refresh the reviews you feature to keep content relevant.

Wrap Up

Google Reviews are a powerful addition to your Mailchimp email campaigns, offering credibility, engagement, and higher conversion rates.

Whether you use widgets, images, or text snippets, the key is to keep reviews relevant, visually appealing, and strategically placed.

Start integrating Google Reviews into your Mailchimp campaigns today and watch your subscriber engagement soar!