BigCartel is a popular platform for artists and creators to showcase and sell their work. However, even the most visually appealing stores may struggle to convert visitors into buyers if they lack trust signals. Establishing credibility is crucial for driving sales.
Shoppers may hesitate to purchase from your BigCartel store if they don’t see proof of your reliability or product quality. Without visible social proof like Google Reviews, you risk losing potential customers to competitors.
Embedding Google Reviews on your BigCartel store builds trust, enhances credibility, and increases sales by showcasing authentic feedback from satisfied customers.
Why Add Google Reviews to BigCartel?
Google Reviews are an essential tool for boosting credibility and conversions. Here’s why they’re vital for your BigCartel store:
1. Builds Immediate Trust
- Authenticity: Google Reviews come from verified users, making them highly reliable.
- Reassurance: Positive feedback reassures potential buyers about the quality of your products and service.
2. Increases Sales
- Social Proof: Reviews validate your offerings and encourage hesitant visitors to make a purchase.
- Overcomes Objections: Genuine feedback addresses concerns and instills confidence.
3. Enhances SEO Performance
- Search Visibility: User-generated content like reviews helps improve your store’s ranking in search results.
- Rich Snippets: Star ratings in search results boost click-through rates and attract more organic traffic.
4. Improves Customer Engagement
- Interactive Content: Reviews encourage visitors to explore your store further.
- Customer Loyalty: Highlighting positive feedback fosters trust and repeat business.
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How to Add Google Reviews to BigCartel
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Embed Google Reviews on BigCartel
Adding Google Reviews to BigCartel is simple with widgets or custom HTML. Here’s how:
Steps to Embed Google Reviews on BigCartel
- Choose a Review Widget: Use tools like Elfsight, EmbedSocial, or Wisernotify to generate a Google Reviews widget.
- Generate Embed Code: Connect your Google My Business account, customize the widget, and generate the embed code.
- Add Code to BigCartel:
- Log in to your BigCartel admin dashboard.
- Navigate to “Customize Design” and select the page or section where you want to display reviews.
- Add an HTML block and paste the embed code into the block.
- Save and Preview: Save your changes and preview the store to ensure the reviews display correctly.
Best Places to Show Google Reviews on BigCartel Stores
Strategic placement of Google Reviews ensures maximum visibility and impact. Here are the best locations:
1. Homepage
- Why: The homepage is often the first point of contact for visitors.
- How: Use a slider or grid to showcase top reviews prominently above the fold.
- Example: Highlight testimonials that emphasize customer satisfaction and trustworthiness.
2. Product Pages
- Why: Shoppers evaluating specific products benefit from relevant feedback.
- How: Embed reviews below product descriptions or near “Add to Cart” buttons.
- Tip: Use filters to display reviews specific to the product being featured.
3. About Page
- Why: This page helps build trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and commitment to quality.
4. Footer Section
- Why: The footer appears across all pages, ensuring consistent visibility for reviews.
- How: Display a snippet of top reviews with a link to “Read All Reviews.”
5. Checkout Page
- Why: Visitors on the checkout page may experience hesitation before completing their purchase.
- How: Add a concise widget summarizing positive reviews near the checkout button to build confidence.
Other Ways to Add Google Reviews to BigCartel
If embedding widgets isn’t suitable, consider these alternative methods:
1. Static Screenshots
How:
- Capture screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section or product pages.
Pros:
- Quick and simple to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Using Review Widgets or Apps
Recommended Tools:
- Elfsight Google Reviews Widget: Provides customizable displays for reviews.
- EmbedSocial for BigCartel: Syncs directly with Google My Business reviews.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy integration with BigCartel’s platform.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and real-time updates.
- Seamlessly integrates with BigCartel’s advanced features.
Cons:
- Requires developer expertise.
- Potential costs for API usage.
3 Google Review Mistakes on BigCartel Stores
Avoid these common mistakes to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback may appear disingenuous.
- Solution: Respond professionally to criticisms and showcase a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Display the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and can lead to penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your BigCartel store is a powerful way to build trust, enhance engagement, and increase sales.
By embedding reviews strategically and leveraging the right tools, you can create a compelling online shopping experience that resonates with your audience.
Start showcasing your Google Reviews today to elevate your BigCartel store’s credibility and performance.