If you’re running an online store on Big Cartel, you understand the importance of showcasing your products in the best light.
However, great visuals and smooth navigation alone aren’t enough to drive sales—trust is what turns visitors into customers.
Embedding Facebook reviews into your Big Cartel store is an effective way to provide social proof, reassure potential buyers, and build credibility.
This guide will walk you through why Facebook reviews are essential, how to integrate them into Big Cartel, and best practices for optimizing their impact.
Why Add Facebook Reviews to Big Cartel?
Adding Facebook reviews to your Big Cartel store offers several advantages:
Build Credibility: 84% of people trust online reviews as much as personal recommendations. Facebook reviews provide authentic and verifiable testimonials.
Increase Conversions: Reviews strategically placed near CTAs like “Add to Cart” or “Buy Now” reduce hesitation and encourage purchases.
Enhance Engagement: Reviews keep visitors on your site longer, increasing the likelihood of exploring more products.
Improve SEO: User-generated content from reviews often includes keywords relevant to your store, improving your site’s search rankings.
Showcase Authenticity: Facebook reviews are public and trusted, making them a reliable source of social proof.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to Big Cartel
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on Big Cartel
Follow these steps to integrate Facebook reviews into your Big Cartel store:
1. Generate a Facebook Reviews Widget
- Use Wisernotify to create a Facebook reviews widget.
- Customize the widget to align with your store’s branding, including colors, fonts, and layout.
2. Copy the Embed Code
- After creating your widget, Wisernotify will provide an embed code.
3. Log into Your Big Cartel Account
- Access your Big Cartel dashboard and go to Customize Design.
4. Navigate to the Page Editor
- Choose the page or section where you want to display the reviews (e.g., homepage, product pages, or footer).
5. Add a Code Block
In the Big Cartel editor:
- Click Edit Code if you’re using a custom theme.
- Look for the HTML or footer file where you can embed custom code.
- Alternatively, use the Text Section for themes that allow direct HTML input.
6. Paste the Embed Code
- Paste the Wisernotify embed code into the section where you want the reviews to appear.
7. Save and Preview Your Store
- Save your changes and preview your store to ensure the reviews display correctly.
8. Publish Your Changes
- Once satisfied, publish your changes to make the reviews live.
9. Test for Responsiveness
- Verify that the reviews look great on desktop, tablet, and mobile devices.
Best Practices for Showcasing Facebook Reviews on Big Cartel
Strategic Placement
Add reviews to key areas, such as:
- Homepage: To create a strong first impression.
- Product Pages: To reassure visitors about specific items.
- Checkout Pages: To reduce hesitation during the purchase process.
- Footer: For consistent visibility across your site.
Highlight Relevant Testimonials
- Showcase reviews that mention unique selling points, such as product quality, fast delivery, or excellent customer service.
Customize for Branding
- Match the widget’s design with your Big Cartel store’s theme to ensure visual consistency.
Use Dynamic Displays
- Opt for sliders or carousels to showcase multiple reviews without overwhelming the page.
Update Reviews Regularly
- Dynamically update the widget to feature your most recent customer feedback.
Common Mistakes to Avoid When Adding Facebook Reviews to Big Cartel
Cluttering Pages with Too Many Reviews
- Focus on 3–5 impactful testimonials rather than overwhelming visitors with excessive reviews.
Ignoring Mobile Optimization
- Many shoppers browse Big Cartel stores on mobile devices. Ensure the reviews widget is fully responsive.
Using Generic Feedback
- Highlight specific, detailed reviews that provide meaningful insights into your products.
Neglecting Placement
- Place reviews strategically to complement, not disrupt, the user journey.
Skipping Testing
- Test your embedded reviews across various browsers and devices to confirm proper functionality.
Wrap-Up
Embedding Facebook reviews into your Big Cartel store is a powerful way to build trust, engage visitors, and increase sales.
With tools like Wisernotify, you can easily create visually appealing, customizable widgets that align perfectly with your store’s design and goals.
Ready to elevate your Big Cartel store with the power of social proof? Start embedding Facebook reviews today and watch your credibility and conversions grow!