Google Business Profile helps businesses appear in local search on Google Search and Google Maps. It shows reviews, ratings, photos, and contact details that help customers choose a business.
Google Business Profile statistics show how users interact with these listings. Metrics like profile views, search queries, calls, directions, and website clicks reveal customer behavior and local search visibility.
In this guide, you will see key Google Business Profile statistics for 2026 that explain how reviews, ratings, and local search activity impact business growth.
Quick Highlight
4–7% of Google Business Profile views turn into website clicks.
5–8% of profile views lead to phone calls.
3–5% of users request directions after viewing a business profile.
Businesses with photos get 30–50% more profile views.
Listings with 10+ photos can get up to 2× more customer actions.
Most businesses need about 10–20 reviews to build trust.
A rating between 4.0 and 4.5 stars is common for local businesses.
Ratings above 4.2 stars can increase customer conversions.
Around 1–3% of users interact with Google Business Profile posts.
Businesses appear in the Google local 3-pack for about 20–40% of relevant searches.
All your reviews in one place
Usage and adoption statistics
Google Business Profile has become an important tool for local businesses to appear in Google Search and Google Maps.
When customers search for nearby services, a business profile often appears in local search results before normal website results.
This helps businesses improve local SEO, show accurate business information, and attract potential customers who search online.
Total Google Business Profiles worldwide
1. More than 200 million businesses have a Google Business Profile.
These business listings appear across Google Search and Google Maps, helping businesses display details such as business hours, website link, phone number, and location directly in search results.
2. Around 28,000 new Google Business Profiles are created every day.
This steady increase shows that more business owners want their business profile to appear when customers search for nearby services using local keywords.
Businesses using GBP for local marketing
3. About 46% of all Google searches have local intent.
People often use mobile devices to search for nearby products or services, which makes local search a major driver of website visits, phone calls, and direction requests.
4. More than 60% of users check a Google Business Profile before visiting a business.
Customers usually look at Google reviews, photos, ratings, and business hours before deciding which business to choose.
Growth of business listings over time
5. Google Business Profile listings grow by about 6–7% each year.
More businesses are creating profiles to improve their presence in local search results and appear in the Google map pack.
6. Around 75–80% of Google Business Profiles are verified.
Verified profiles allow businesses to manage reviews, update their business information, and track performance through Google Business Profile insights.
Active profiles receive more customer actions.
Actions like website clicks, phone calls, and direction requests often lead to foot traffic and help businesses attract new customers through local search.
Local search behaviour statistics
Local search plays a major role in how customers find businesses online. Many people use Google Search and Google Maps to look for nearby services, check business information, and compare options before visiting a physical location.
These searches often occur on mobile devices and usually prompt quick actions such as calls, website visits, or requests for directions.
Percentage of users who search for local businesses on Google
7. About 97% of people search online to find local businesses.
Most customers rely on search engines like Google to discover nearby services, check reviews, and compare businesses before making a decision.
8. Around 90% of consumers read online reviews before choosing a local business.
Google reviews play a major role in building trust and helping potential customers decide which business to contact or visit.
Mobile searches related to “near me.”
9. “Near me” searches have grown by more than 500% in the past few years.
People often search for services like restaurants, repair services, or stores using phrases such as “near me” on their mobile devices.
10. Around 76% of local searches happen on smartphones.
Mobile devices have become the main way people find nearby businesses while traveling, shopping, or looking for same-day services.
Local searches that lead to store visits
11. About 76% of people who perform a local search visit a business within 24 hours.
Many of these searches lead to quick actions like calling a business, requesting directions, or visiting a store.
12. Around 28% of local searches result in a purchase.
This shows that local search results often attract customers who already have strong buying intent.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Customer engagement statistics
Google Business Profile does more than show business information. It also drives real customer actions such as website clicks, phone calls, and direction requests.
These interactions show how users engage with a business listing after finding it in Google Search or Google Maps.
Clicks, calls, and direction requests from listings
13. Around 4–7% of profile views lead to website clicks.
Users often click the website link to learn more about the business, check services, or view products.
14. About 5–8% of profile views result in phone calls.
Many customers use the call button directly from the listing when they want quick information or want to book a service.
15. Around 3–5% of users request directions after viewing a listing.
Direction requests usually indicate a strong intent to visit a business location.
How often users interact with profiles
16. Only about 10–15% of profile viewers take a direct action.
These actions include website clicks, phone calls, messages, or requests for directions.
Profiles that appear in the local map pack receive the highest engagement. Listings shown in the top three results get significantly more clicks and interactions than lower listings.
Photo views vs competitor listings
17. Business profiles with photos receive about 30–50% more views.
Adding high-quality photos makes listings more attractive and increases user interest.
18. Listings with 10 or more photos can get up to 2× more engagement than profiles with few images.
More photos help customers better understand the business and build trust before visiting.
Online reviews and ratings statistics
Online reviews and ratings play a major role in how customers choose a local business. When people find a business on Google Search or Google Maps, they often check the star rating and read reviews before taking any action.
Positive reviews build trust, while negative reviews can influence whether a customer decides to visit or choose another option.
Percentage of users who read online reviews
19. About 98% of consumers read online reviews before choosing a local business.
Most people check reviews to understand customer experiences, service quality, and overall reputation.
20. Around 77% of customers read multiple reviews before making a decision.
People often compare several reviews to get a clearer picture of a business.
Average star rating customers trust
21. About 73% of consumers only consider businesses with a rating of 4 stars or higher.
Lower ratings often erode trust and prompt customers to look for other businesses.
22. The average trusted rating for most local businesses falls between 4.0 and 4.5 stars.
Businesses within this range usually appear more reliable to potential customers.
Impact of reviews on local purchase decisions
23. Around 49% of consumers trust online reviews as much as personal recommendations.
This shows how powerful reviews have become in influencing buying decisions.
24. About 88% of consumers are more likely to choose a business that actively responds to reviews.
Responding to both positive and negative reviews helps improve trust and customer confidence.
Conversion and business impact statistics
Google Business Profile does more than improve visibility in local search. It also drives real results such as store visits, purchases, and new customer inquiries.
When a business appears in Google Search or Google Maps with strong reviews and accurate information, it increases the chances that users will take action.
Local searches that lead to purchases
25. About 28% of local searches lead to a purchase.
Many users searching for nearby services already have buying intent, which makes local search a strong driver of conversions.
26. Around 76% of people who perform a local search visit a business within 24 hours.
These visits often happen after users check directions, call the business, or view business information on the listing.
Impact of Google reviews on conversion rates
Businesses with higher ratings receive significantly more conversions.
27. Listings with ratings above 4.2 stars often attract more clicks, calls, and store visits compared to lower-rated businesses.
Businesses that respond to reviews can increase customer trust and conversions.
Customers are more likely to choose a business that actively replies to both positive and negative reviews.
Businesses that gain customers from GBP listings
Businesses with a complete Google Business Profile receive more customer actions.
Profiles with updated business hours, photos, and accurate information tend to generate more website visits and calls.
Listings with strong engagement drive more new customers.
Why Google Business Profile Statistics Matter for Businesses
Google Business Profile statistics show how customers find a business in Google Search and Google Maps. Metrics like profile views, search queries, and customer actions help businesses track their local visibility.
These insights help improve local SEO. Businesses can use Google Business Profile insights to understand search terms, update business information, and improve rankings in local search results.
They also show the impact of Google reviews and ratings. Strong online reviews build trust and increase website clicks, phone calls, and requests for directions from potential customers.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Tips to Improve Google Business Profile Performance
Improving your Google Business Profile helps your business appear more often in Google Search and Google Maps. A well-optimized business listing improves local visibility and increases customer actions such as website clicks, phone calls, and direction requests.
Keep your business information accurate and complete, including business hours, phone number, category, and website link. Businesses with complete profiles are about 70% more likely to attract location visits and 50% more likely to lead to purchases. Well-optimised, regularly updating your details also helps your listing appear in relevant local searches.
➔ Collect more Google reviews
Google reviews strongly influence customer decisions and local search rankings. Around 98% of people read online reviews, and most customers prefer businesses with 4 stars or higher. Encourage customers to leave reviews after a purchase and respond to feedback to build trust.
➔ Post updates regularly
Posting updates, offers, or announcements keeps your business profile active. Even though 1–3% of users interact with posts, regular updates signal that the business is active and help improve visibility in local search results.
➔ Add photos and respond to reviews
Photos and review responses improve customer engagement. Listings with photos receive 30–50% more views than profiles without images. Adding high-quality photos and replying to reviews shows that the business is active and cares about customer feedback.
Conclusion
Google Business Profile statistics show how customers find and interact with businesses in local search. Metrics like profile views, search queries, website clicks, phone calls, and direction requests help businesses understand their local visibility.
The data also shows the value of online reviews, ratings, photos, and complete business information. Businesses with strong profiles often build more trust and attract more potential customers.
By tracking Google Business Profile insights and regularly improving the listing, businesses can increase visibility, engagement, and store visits.
