Trustpilot is one of the largest platforms for online reviews.
Customers use it to share feedback and check a company’s reputation before they buy. These reviews act as social proof that helps people trust a brand.
The platform hosts hundreds of millions of reviews and attracts millions of users every month who search for real customer experiences.
In this guide, you will find the latest Trustpilot statistics, including users, reviews, revenue, and growth. These numbers show how Trustpilot influences customer feedback and buying decisions.
Key Trustpilot Statistics (Quick Overview)
Trustpilot hosts over 330 million customer reviews on its platform by 2025.
The platform attracts about 60–67 million monthly active users who read and write reviews.
More than 1.1 million businesses have a profile with at least one review.
Trustpilot receives around 61 million new reviews each year from customers worldwide.
The average TrustScore across the platform is about 4.2 out of 5 stars.
Trustpilot has 26,740 paying business customers using its review software.
The company generated $261 million in revenue in 2025.
Trustpilot’s annual recurring revenue reached $230.9 million in 2024.
Trustpilot removed about 4.5 million fake reviews in 2024 to protect review quality.
Around 90% of fake reviews are detected automatically using AI systems.
All your reviews in one place
Trustpilot Platform Statistics
Trustpilot is a large platform where customers share reviews about companies and services. People visit the site to read ratings, check feedback, and decide which businesses they can trust.
The statistics below show how the platform has grown in reviews, users, and business adoption.
Total Reviews on Trustpilot
Trustpilot has built a large review database in which customers leave feedback on products, services, and companies across many industries.
1. Trustpilot hosts over 330 million customer reviews on its platform by 2025.
2. The total number of reviews grew from about 80 million in 2019 to more than 330 million by 2025.
These numbers show steady growth in customer feedback and online review activity across the platform.
Monthly Active Users
Millions of people visit Trustpilot to read reviews before making purchase decisions. These users check ratings, compare companies, and look for real customer experiences.
3. Trustpilot receives about 60–67 million monthly active users.
This large user base shows that many customers rely on reviews to evaluate businesses and services.
Number of Businesses on Trustpilot
Businesses create profiles on Trustpilot so customers can leave ratings and reviews about their experience.
4. More than 1.1 million businesses have a Trustpilot profile.
5. Around 26,700 businesses use Trustpilot’s paid plans to manage reviews and collect feedback.
This wide adoption shows that companies use reviews to build trust and improve their reputation.
Trustpilot Global Reach
Trustpilot reviews come from customers in many regions. Businesses and users from different countries contribute reviews every day.
6. Trustpilot reviews come from customers in over 100 countries worldwide.
This global reach helps customers access feedback about companies across many markets and industries.
Trustpilot Review Statistics
Reviews help customers understand real experiences with businesses. People read star ratings, feedback, and review details before they choose a company.
These statistics show how customers participate in reviews and how ratings appear across the platform.
Average Star Ratings Distribution
Trustpilot uses a star rating system from 1 to 5 stars. These ratings help customers quickly understand how people rate a business.
7. The average Trustpilot star rating across the platform is about 4.2 out of 5 stars.
8. Many businesses receive a large share of 5-star reviews, which shows positive customer experiences.
9. Lower ratings, such as 1-star and 2-star reviews, usually highlight negative experiences or complaints.
This rating distribution helps customers compare companies and decide which business they trust.
Review Volume Trends
The number of Trustpilot reviews continues to grow each year as more customers share feedback online.
10. It increased from about 80 million in 2019 to more than 361 million by 2025.
11. Around 61 million new reviews are added every year on the platform.
12. Review activity shows strong growth as more customers rely on online feedback before buying.
This trend shows that customer reviews play a major role in online decision-making.
Consumer Participation in Reviews
Customers actively participate in the Trustpilot review community by leaving ratings and sharing their experiences.
13. Millions of customers check ratings, star reviews, and business feedback before choosing a service or product.
This strong participation shows the growing interest in customer reviews across many industries.
Verified vs Organic Reviews
Trustpilot collects reviews in different ways, including direct customer submissions and reviews requested by businesses.
14. Trustpilot removes about 6–7% of submitted reviews each year if they are detected as fake or manipulated.
These systems help keep their reviews reliable for customers who use them to evaluate businesses.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Trustpilot Revenue and Business Model Statistics
Trustpilot runs a review platform where customers share feedback and star reviews about businesses.
Companies use the site to manage ratings, respond to reviews, and track customer feedback through Trustpilot analytics and review features.
The statistics below show how the platform earns revenue and how many businesses use its services.
Trustpilot Business Model
Trustpilot uses a freemium business model. Businesses can create a free Trustpilot account and page for customer reviews, while paid plans provide advanced features, analytics, and review management tools.
15. Companies use Trustpilot features to collect reviews, track star ratings, and analyse customer feedback.
Revenue Growth Trends
Trustpilot’s revenue continues to grow as more companies use review tools to manage their reputation and customer feedback.
16. Trustpilot generated about $261 million in revenue in 2025.
17. The company reported around $176 million in revenue in 2023.
18. Trustpilot’s annual recurring revenue reached about $230.9 million in 2024.
These revenue numbers show strong growth as businesses focus more on online reviews, ratings, and customer trust.
Number of Paying Customers
Many companies invest in Trustpilot to improve visibility, collect reviews, and build trust with customers.
19. Trustpilot had about 26,740 paying business customers in 2024.
20. The UK has around 9,000 paying Trustpilot businesses, making it one of the platform’s largest markets.
These statistics show how businesses across different industries use Trustpilot reviews, ratings, and analytics to manage their reputation and connect with customers.
Trustpilot Consumer Behaviour Statistics
Trustpilot reviews play an important role in how customers evaluate companies.
Many people read online reviews, star ratings, and customer feedback before they choose a product or service. These statistics show how Trustpilot reviews influence buying decisions and customer trust.
Impact of Trustpilot Reviews on Buying Decisions
Customers often check reviews before they buy from a company. Trustpilot reviews give people access to real customer experiences.
21. Around 60–67 million users visit Trustpilot each month to read reviews and ratings.
22. Millions of customers view reviews and star ratings before choosing a company or service.
These numbers show that reviews play a major role in how customers evaluate businesses.
TrustScore Influence on Brand Trustpilot analytics
Trustpilot uses a TrustScore system based on star ratings to show the overall reputation of a business.
23. Businesses with higher 4-star and 5-star reviews often build stronger trust with customers.
24. Customers often compare TrustScore ratings between companies before making a purchase decision.
This rating system helps customers quickly understand the reputation of a business.
Consumer Trust in Online Reviews
Trustpilot uses a TrustScore system based on star ratings to show the overall reputation of a business.
25. The average Trustpilot TrustScore across the platform is about 4.2 out of 5 stars.
26. Businesses with higher 4-star and 5-star reviews often build stronger trust with customers.
27. Customers often compare TrustScore ratings between companies before making a purchase decision.
This rating system helps customers quickly understand the reputation of a business.
Trustpilot Industry Statistics 5-star
Trustpilot reviews cover many industries where customers leave ratings, star reviews, and feedback about companies.
These Trustpilot statistics show which industries receive the most reviews and how customer ratings appear across different sectors.
Most number of Reviewed Industries on Trustpilot
Some industries receive the most Trustpilot reviews because customers frequently interact with these businesses.
28. Business services receive about 8.3 million customer reviews.
29. Shopping and fashion (e-commerce) generate around 7.3 million Trustpilot reviews.
30. Finance and insurance companies have about 6 million reviews on the platform.
31. Electronics and technology companies receive around 5.1 million star reviews.
32. Home and garden businesses collect about 4.9 million customer reviews.
These numbers show how customers across many industries continue to add reviews and ratings on Trustpilot.
Industries with the Highest Ratings
Some industries receive higher star ratings because customers report positive experiences with products or services.
Higher star ratings help companies build customer trust and attract more users who read reviews before choosing a business.
Industries with the Most Negative Reviews
Customers often leave critical reviews when they experience issues with service quality, pricing, or customer support.
These reviews help other users evaluate companies and compare ratings before making a decision.
Trustpilot Fake Review and Moderation Statistics
To maintain reliable star ratings and review data, the platform uses moderation systems and automated detection tools.
These Trustpilot statistics show how the platform monitors the number of reviews and removes suspicious activity.
Fake Review Detection
Trustpilot monitors the number of reviews submitted each year and uses systems to detect suspicious or manipulated feedback.
33. Trustpilot removed about 4.5 million fake reviews in 2025, which was roughly 7% of submitted reviews.
34. In 2023, about 3.3 million Trustpilot reviews were removed after being detected as fake.
35. In 2022, around 2.6 million fake reviews were identified and removed from the platform.
These moderation efforts help keep Trustpilot reviews and star ratings more reliable for users who read feedback before choosing a company.
Review Moderation Systems
Trustpilot uses automated systems and analytics tools to detect suspicious activity in reviews.
36. Around 90% of fake reviews in 2024 were detected automatically using moderation systems and Trustpilot analytics tools.
37. In 2023, about 82% of fake reviews were detected automatically before manual review.
These systems analyze review behavior, account activity, and patterns to protect the accuracy of Trustpilot review data and ratings.
Trustpilot Transparency Efforts
Trustpilot publishes transparency reports that show how the platform monitors reviews and protects the community.
38. In 2025, about 92,000 reviews were flagged by consumers as suspicious.
39. Businesses flagged around 61,000 reviews for moderation in 2024.
40. Trustpilot issued around 7,000 public consumer warnings in 2023 to alert users about suspicious activity.
These efforts help maintain trust in Trustpilot reviews, star ratings, and the overall review platform.
Future Trends in Trustpilot and Online Reviews
Online reviews continue to grow as more customers share feedback about businesses.
Platforms like Trustpilot collect large amounts of review data, star ratings, and customer feedback that help people evaluate companies before making a purchase.
➔ AI in Review Moderation
Trustpilot uses automated systems to monitor the number of reviews and detect suspicious activity.
AI tools analyse review patterns, ratings, and account behavior to identify fake Trustpilot reviews.
These systems help keep Trustpilot reviews and star ratings more reliable for users.
➔ Growth of Consumer Review Platforms
Consumer review platforms continue to grow as customers rely more on online feedback before choosing a company.
The growing number of reviews shows how important customer feedback and ratings have become for businesses and buyers.
➔ Trustpilot’s Future Expansion
Trustpilot continues to expand as more companies and customers join the platform and contribute new reviews.
This growth shows that review platforms will continue to play an important role in online reputation and customer trust.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Conclusion
Trustpilot statistics show how large the platform has become. The site hosts millions of Trustpilot reviews, and the number of reviews continues to grow as customers share feedback about businesses and companies.
Customers use Trustpilot to view star ratings, star reviews, and review details before they choose a company. Many businesses also use Trustpilot analytics and ratings data to track feedback and improve service.
Overall, the data shows strong growth in users, businesses, and total reviews on the Trustpilot site. As more customers rely on 5-star reviews and ratings, Trustpilot continues to build trust in the online review community.
