Online reviews influence how people choose restaurants, services, and local stores. One of the biggest platforms for local search and business discovery is Yelp.
The platform hosts hundreds of millions of reviews, millions of business pages, and hundreds of thousands of advertising locations, making it one of the most influential review platforms for local businesses.
In this report, we analyze Yelp statistics, Yelp users, Yelp reviews, advertising data, consumer behavior, and the platform’s impact on local businesses.
Key Yelp Statistics
Yelp generated $1.46 billion in revenue in 2025.
Yelp recorded $146 million net income in 2025.
The platform hosts 330 million cumulative Yelp reviews.
Users posted about 22 million new reviews in 2025 alone.
Yelp lists 8.4 million active business pages.
There are around 496,000 paying advertising locations on Yelp.
The Yelp app has about 28 million monthly active devices.
Yelp receives around 97 million unique devices across web and mobile each quarter.
More than 90% of consumers read online reviews before visiting a local business.
A 1-star increase in Yelp ratings can increase business revenue by 5% to 9%.
All your reviews in one place
Yelp User Statistics
Yelp users use the platform to find businesses, read online reviews, and compare business ratings before choosing restaurants, services, or local stores.
Millions of users search Yelp every month through the Yelp app, mobile web, and desktop.
Below are the key statistics about Yelp users, traffic, app usage, and demographics.
Monthly Active Users & Daily Traffic
Yelp attracts millions of visitors each month who search for great local businesses and check Yelp reviews before making a decision.
1. The Yelp app averages about 28 million monthly active users.
2. Yelp records around 97 million unique devices across mobile and desktop each quarter.
These numbers show how frequently consumers check reviews and search Yelp before visiting a business.
Mobile vs. Desktop Usage
Mobile phones drive a large portion of Yelp searches. Many users open the Yelp app when they want to quickly find nearby businesses.
3. Most Yelp searches happen on mobile phones, with about 70%–75% of searches coming from mobile devices.
4. Mobile drives over 60% of Yelp traffic and local business searches.
Because Yelp searches often happen while people are outside or traveling, mobile usage plays a major role in how users interact with business pages.
Daily Yelp Activity
Millions of Yelp users interact with the platform every day to read reviews, compare ratings, and discover businesses.
5. Yelp users add about 22 million reviews each year, which equals around 60,000 new reviews per day.
6. Yelp hosts more than 330 million total reviews across all business pages.
This level of activity makes Yelp one of the largest review platforms for local businesses.
User Demographics
Yelp user demographics show strong engagement among consumers who frequently search for services, restaurants, and local businesses.
7. Many Yelp users belong to high-income households earning over $100,000 annually.
8. More than 70% of Yelp users have attended college or higher education programs.
9. The core Yelp user age group falls between 25 and 54 years old.
These demographics make Yelp an attractive platform for businesses that want to reach active consumers searching for local services.
Also Read: 45 Online Review Statistics 2026: Consumer Trends & Data
Yelp Review Statistics
Yelp reviews are the foundation of the platform. Millions of users read reviews to evaluate local businesses, compare business ratings, and choose the best deals or services nearby.
This large collection of online reviews and review star ratings helps consumers make informed decisions before visiting a business page.
Below are the key Yelp statistics related to review volume, star ratings, review categories, and Yelp’s review filtering system.
Total Review Volume & Growth
Yelp continues to collect millions of new reviews every year from users who visit restaurants, grocery stores, home services, and other businesses.
10. Yelp hosts about 330 million cumulative Yelp reviews across business pages.
11. Yelp review volume increased from 265 million reviews in 2022 to 330 million reviews in 2025.
This growth shows that Yelp remains one of the largest review platforms for local search and business discovery.
Review Distribution by Star Rating
Yelp reviews include a mix of positive reviews, neutral reviews, and negative reviews, which helps users compare business ratings before choosing a service.
12. Around 53%–54% of Yelp reviews are 5-star ratings, showing strong customer satisfaction.
13. About 16% of Yelp reviews are 4-star ratings, which also represent positive feedback.
14. Lower ratings include 8% 3-star reviews, 6% 2-star reviews, and around 18% 1-star reviews.
Because most reviews are positive, businesses with higher average business ratings and strong review star ratings often attract more customers.
Review Distribution by Category
Yelp reviews come from a wide range of business categories and service categories, covering everything from restaurants to home services.
15. Home and local service businesses generate about 20% of Yelp reviews.
16. Restaurants account for around 17% of total Yelp reviews, making them one of the most reviewed categories.
17. Other major categories include shopping (15%), beauty and fitness (11%), health (9%), and auto services (6%).
These categories reflect how Yelp helps users find businesses and discover great local businesses across different industries.
Yelp’s Review Filtering System
Yelp uses automated moderation systems to maintain trustworthy online reviews and accurate business information. This system detects spam, fake reviews, and suspicious activity.
18. Around 76% of Yelp reviews are recommended and publicly visible on business pages.
19. About 24% of reviews are hidden by Yelp’s automated filtering system.
20. Yelp removes thousands of suspicious or policy-violating reviews each year to protect review quality.
This review filtering system helps ensure that other Yelp users can read reliable reviews and compare business ratings with confidence.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Yelp Business Listings
These business listings include detailed business information such as address, hours, photos, services, and customer reviews, making Yelp a major platform for local search.
Below are key statistics about Yelp business listings and the categories that receive the most activity.
Total Businesses Listed on Yelp
Yelp contains a large database of local business listings across multiple industries and service categories.
21. The platform lists businesses across more than 1,500 business categories and service categories.
22. Millions of consumers use Yelp to find businesses, with around 45% of review readers checking Yelp reviews before comparing business ratings and visiting a location.
These business pages allow users to quickly access accurate business information and read reviews from other Yelp users.
Popular Business Categories
Certain business categories receive significantly more searches and reviews because they relate to everyday consumer needs.
Restaurants
Restaurants are one of the most active categories on Yelp.
23. They generate about 17% of all Yelp reviews, and many users check Yelp reviews and compare review star ratings before choosing where to eat.
Restaurant listings also receive some of the highest daily Yelp search activity.
Home services
24. Home service businesses generate around 20% of Yelp reviews, making them the largest category on the platform.
Services such as plumbing, cleaning, and contractors attract frequent searches as users read reviews before hiring professionals.
Shopping
25. Shopping businesses account for about 15% of Yelp reviews.
Many users check business ratings and customer feedback before visiting local stores or making purchases.
Beauty and wellness
26. Beauty and wellness businesses, including hair salons, spas, and gyms, generate around 11% of Yelp reviews.
Users often read reviews to evaluate service quality and customer experience.
Local services
27. Local service categories such as health and auto services generate about 9% and 6% of Yelp reviews, respectively.
Many consumers rely on Yelp to find trusted service providers and compare ratings.
Business Advertising on Yelp
Yelp offers advertising options that help businesses increase visibility when users search for local services.
Many companies promote their business pages and Yelp ads so users can easily find their services, read reviews, and compare business ratings before contacting them.
Business Pages & Advertiser Count
28. Yelp hosts about 8.4 million active business pages, and around 496,000 paying advertising locations use Yelp ads to promote their services and reach more local customers.
Ad Revenue by Category
29. About 68% of Yelp advertising revenue comes from service-based businesses, while 32% comes from restaurants, retail, and other categories.
Ad Performance for Businesses
Yelp ads perform well because users often search with high intent.
30. Around 57% of users contact a business within one day after searching on Yelp.
Businesses with strong positive reviews and higher ratings usually achieve better results from advertising.
Also Read: 45 Fake Review Statistics Affecting Consumer Trust
Yelp Revenue & Financial Statistics
Yelp generates most of its revenue from advertising services offered to local businesses.
These ads allow companies to promote their business pages and appear in search results when users look for services nearby.
Over the years, Yelp has maintained steady financial growth as more businesses invest in online visibility and reputation management.
31. Yelp generated $1.46 billion in total revenue in 2025.
32. The company reported $146 million net income in 2025.
33. Yelp recorded about $360 million in revenue during Q4 2025.
These numbers show that Yelp continues to grow as a major platform for local business discovery and online reviews.
Consumer Behavior Statistics
Online reviews strongly influence how consumers choose businesses.
Many users check Yelp reviews, compare business ratings, and read customer feedback before visiting restaurants, booking services, or purchasing products.
Because of this behavior, review platforms play a major role in shaping local purchasing decisions.
How Yelp Influences Purchase Decisions
Yelp reviews often influence where consumers spend money.
Many users rely on review star ratings and customer feedback to evaluate service quality and reliability.
Positive reviews increase trust and encourage people to visit a business, while negative reviews can discourage customers from choosing that business.
34. Around 93% of consumers say reviews influence their purchasing decisions.
35. About 85% of consumers say positive reviews increase their likelihood of visiting a business.
36. Roughly 77% of consumers avoid businesses with negative reviews.
Trust Signals That Drive Conversions
When consumers compare businesses on Yelp, they look for several trust signals before making a decision.
These signals include average business ratings, the number of reviews, and how recent the feedback is.
Businesses with strong ratings and consistent positive reviews usually receive more customer interest.
37. About 74% of consumers trust reviews written within the last 3 months.
38. Nearly 50% of consumers avoid businesses with fewer than 20 reviews.
39. Businesses with higher average business ratings and consistent positive reviews tend to receive more customer inquiries.
How Yelp Ratings Affect Business Revenue
Business ratings on Yelp can directly influence revenue and customer traffic.
Higher ratings improve visibility, increase trust, and attract more customers searching for reliable services.
40. A 1-star increase in Yelp ratings can increase business revenue by 5% to 9%.
41. Restaurants that improve their rating from 3.2 stars to about 4.4 stars can attract significantly more customers.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Challenges Businesses Face on Yelp
Yelp helps businesses gain visibility through online reviews and local search, but companies also face several challenges while managing their business pages.
Issues such as negative reviews, review filtering, and advertising costs can affect how businesses perform on the platform and how customers perceive them.
Negative Reviews
Negative reviews can strongly influence consumer decisions because many users read reviews before choosing a business.
A few low ratings or poor feedback can reduce trust and discourage potential customers.
43. About 77% of consumers avoid businesses after reading negative reviews.
44. Around 45% of consumers check Yelp reviews when evaluating businesses.
Review Filtering
Yelp uses automated systems to filter suspicious or low-quality reviews in order to maintain accurate business information.
However, some businesses report that legitimate reviews may also be filtered or hidden.
45. Around 76% of submitted Yelp reviews are recommended and publicly visible.
46. About 24% of reviews are filtered by Yelp’s automated review system.
47. Yelp removed around 500,000 suspected AI-generated reviews in 2025.
Advertising Costs
Yelp offers paid advertising options to help businesses increase visibility in search results.
While these ads can attract customers, the cost can be a challenge for some small businesses.
49. About 68% of Yelp’s advertising revenue comes from service-based businesses.
50. Businesses with strong business ratings and positive reviews often achieve better advertising results.
Future Outlook for Yelp
Yelp continues to evolve as consumer behaviour changes and technology improves.
The growth of online reviews, AI-powered features, and competition from other review platforms will shape how Yelp develops in the coming years.
Businesses will need to focus on maintaining strong business ratings, accurate business information, and positive reviews to remain competitive.
Growth of Online Reviews
Online reviews continue to grow as more consumers rely on review platforms before making decisions.
Yelp already hosts hundreds of millions of reviews, and millions of new reviews are added every year as users share their experiences with restaurants, home services, and other businesses.
50. More than 90% of consumers read online reviews before visiting a business.
AI and Automation
Artificial intelligence is becoming an important part of how Yelp manages reviews and improves business discovery.
The platform uses AI-powered business summaries, AI-enhanced search, and moderation systems to improve how users find businesses and evaluate reviews.
51. Yelp filtered about 500,000 suspected AI-generated reviews in 2025.
52. Yelp removed around 1.3 million fake or suspicious accounts to protect review quality.
53. AI tools now help generate business summaries and improve local search results.
Competition with Other Platforms
Yelp competes with several other platforms that provide online reviews and local business information.
While Google dominates search traffic, Yelp remains a major platform for discovering local businesses, reading reviews, and comparing business ratings.
54. About 63% of consumers read reviews on Google when researching businesses.
55. Around 45% of review readers check Yelp reviews.
56. Roughly 25% of consumers read reviews on platforms such as TripAdvisor or Facebook.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Conclusion
Yelp remains one of the most widely used platforms for online reviews and local business discovery.
Millions of users check Yelp to find businesses, read reviews, and compare business ratings before making a decision.
Customer feedback plays a major role in how businesses perform on the platform. Companies with higher ratings, more positive reviews, and active business pages usually attract more customers.
As online reviews continue to influence consumer behavior, businesses need to manage their reputation, respond to reviews, and maintain accurate business information to stay competitive.
