Teachable is a dynamic platform that empowers creators to build and sell online courses effortlessly.
While Teachable provides the tools to create engaging content and manage students, trust remains a critical component in driving course enrollments.
Testimonials—authentic reviews and success stories from past students—can be the key to building that trust.
This guide will explore why testimonials are essential for your Teachable courses, how to implement them effectively, and strategies to optimize their impact on conversions and credibility.
Why Add Testimonials to Teachable?
Build Credibility and Trust: Testimonials serve as social proof, showing potential students that others have benefitted from your course. According to research, 88% of consumers trust testimonials as much as personal recommendations. For Teachable creators, this trust can lead to higher enrollments.
Increase Course Sales: Strategically placed testimonials can boost conversions by addressing buyer hesitations. They provide evidence that your course delivers on its promises, encouraging prospective students to take action.
Showcase Course Value: Testimonials allow your past students to highlight specific outcomes, whether it’s mastering a new skill, securing a job, or achieving a personal goal. These endorsements emphasize the tangible benefits of enrolling in your course.
Differentiate Your Brand: With countless courses available online, standing out is vital. Testimonials help showcase what makes your course unique, be it your teaching style, comprehensive content, or student support.
Improve SEO Rankings: Including keyword-rich testimonials on your course pages can enhance their SEO performance. Search engines value user-generated content, making your Teachable site more discoverable.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Testimonials to Teachable
Now let’s get into how to embed a testimonial on your site or store, whether it’s text, photo, or video.
First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for SMBs and enterprise businesses.
Once you sign up for your account, you can see the WiserReview dashboard.
This dashboard is your control center, where you can manage all aspects of your testimonial management. It provides a clear overview of your testimonial collection, moderation, and display processes.
Don’t be overwhelmed. WiserReview is a comprehensive testimonial management software that not only helps you add testimonials but also collects and moderates them.
And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.
From the dashboard:
Go to → Manage reviews section and click on the “Import” button.
From there, you have many options to import testimonials from; select any of them.
Once done, you have a testimonial showing in the manage reviews section.
Now let’s go to the “Widget” section.
Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.
Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.
For example, we chose the “Review wall” widget for our second product.
This widget displays a dynamic wall of your testimonials, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s testimonial widget for this purpose.
Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.
In it, select the Review source.
Now your testimonial appears on the widget, and you can easily customize the widget to match your brand’s style.
It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.
Now, once it’s done, click on “Install” and choose from any of the three options.
- JavaScript – Insert this script where you want the testimonial widget to appear on your website.
- Iframe – Use this iframe code to embed the testimonial widget in a specific section of your site.
- URL – Share this URL to display the testimonial widget on a separate page.
Now the widget is live and ready to build trust and drive conversions.
We are also using this on our site, WiserReview, and Wisernotify.
Here is an example of it:
And wait, that’s just the tip of the iceberg of what Wiserreview can do for testimonial management.
WiserReview can:
Automated testimonial collection
Create a smart testimonial form with the following setup:
- Set up your testimonial submission link.
- Add buttons for easy interaction.
Display a star rating or feedback question on the first screen to assess intent. If the feedback is low, prompt for detailed comments. If the feedback is positive, direct the user to submit their testimonial.
WiserReview simplifies the process of requesting testimonials, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect testimonials.
Integrate the testimonial form link with your existing POS, email, and SMS systems.
You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines testimonial requests and enhances customer engagement through your existing channels.
Centralized Testimonial Management
Testimonial Aggregation: WiserReview aggregates testimonials from various platforms (emails, forms, social, etc.), bringing them into one central dashboard. This helps businesses track their testimonials and gain real-time insights.
Testimonial Monitoring: The platform notifies businesses whenever a new testimonial is submitted, allowing them to stay up-to-date with feedback.
AI reply: WiserReview helps businesses respond to customer testimonials automatically with AI.
AI-powered testimonial display and sharing
- Automatically select positive sentiment testimonials.
- Publish them live on your site.
- Convert these testimonials into graphics and post them on your social media channels.
This enhances customer trust and promotes positive feedback across platforms.
Step-by-Step Guide
1. Collect Testimonials
- Request feedback from successful students. Encourage them to share specific outcomes or how the course helped them achieve their goals.
2. Log in to Teachable
- Access your Teachable admin dashboard and navigate to the course page editor.
3. Add a Testimonial Section
- Use the block editor to create a dedicated section for testimonials.
- Alternatively, embed a testimonial widget or use Teachable’s custom code options for advanced layouts.
4. Input Testimonial Content
- Include the student’s name, photo, and their review.
- Add context by specifying their background, goals, or achievements.
5. Customize the Design
- Align the testimonial section with your branding by adjusting colors, fonts, and layout.
6. Preview and Publish
- Test your page to ensure testimonials display correctly across devices. Once satisfied, publish the updates.
3 Testimonial Optimization Tips
Focus on Specific Outcomes: Testimonials that detail measurable results (e.g., “I landed a job within a month of completing the course”) are more compelling than vague praise.
Incorporate Video Testimonials: Video testimonials build trust quickly. Ask students to share their experiences on camera, and embed these videos on your Teachable course pages.
Refresh Regularly: Update your testimonials periodically to showcase recent success stories. This ensures your content remains relevant and engaging.
Best Places to Show Testimonials on Teachable
Course Sales Pages
- Feature testimonials prominently on your course sales page. Placing them near the course description or introduction ensures prospective students see them immediately.
Pricing Sections
- Testimonials near pricing details can justify the cost by emphasizing the value of your course. For example, include a review like, “This course paid for itself within weeks of applying what I learned.”
Call-to-Action (CTA) Areas
- Position testimonials near CTAs like “Enroll Now” buttons to reduce hesitation. A well-placed quote, such as “This course transformed my career,” can encourage clicks.
Checkout Pages
- Add testimonials to checkout pages to alleviate last-minute doubts. For instance, use a quote like, “I was hesitant at first, but this course exceeded my expectations.”
Dedicated Testimonial Page
- Create a dedicated page showcasing all your testimonials. Organize them by course or outcome to make navigation easy for potential students.
Other Ways to Add Testimonials to Teachable
Email Campaigns
- Include testimonials in your email marketing campaigns to nurture leads. For example, share a success story in a follow-up email to encourage prospective students to enroll.
Social Media Posts
- Highlight testimonials on social media to increase reach and engagement. Link these posts back to your Teachable course pages for conversions.
Pop-Ups and Overlays
- Use pop-ups or overlays to display testimonials dynamically. For instance, show a success story when visitors scroll through your course page or attempt to leave the site.
Blog Content
- Publish in-depth student success stories as blog posts. Link these stories back to your Teachable courses to drive traffic and build credibility.
Live Webinars
Feature live testimonials during webinars or Q&A sessions. Inviting students to share their experiences in real-time adds authenticity and relatability.
3 Testimonial Mistakes on Teachable
Using Generic Testimonials
- Avoid vague statements like “Great course!” Instead, focus on testimonials that highlight specific benefits or outcomes.
Overloading Pages
- While testimonials are valuable, too many can clutter your page and overwhelm visitors. Prioritize quality over quantity and place testimonials strategically.
Ignoring Mobile Optimization
- Ensure your testimonials are mobile-friendly. With a significant portion of traffic coming from mobile devices, poorly formatted testimonials can hurt user experience and engagement.
Wrap Up
Testimonials are a powerful tool for building trust and driving course enrollments on Teachable. By strategically placing authentic, impactful testimonials across your pages, you can enhance your credibility and encourage prospective students to take the leap.
Ready to elevate your Teachable courses? Start collecting and implementing testimonials today, and watch your enrollments soar!
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