HubSpot websites are known for their sleek design and marketing automation capabilities. However, without visible trust signals, even the most well-optimized site can struggle to convert leads into customers.
Visitors to your HubSpot site may hesitate to engage with your business if they lack confidence in your product or service. Without visible testimonials or social proof, they could leave your site without taking action.
Embedding Google Reviews on your HubSpot website adds credibility, builds trust, and helps convert visitors into loyal customers by showcasing real, verified feedback.
Why Add Google Reviews to HubSpot?
Google Reviews provide a layer of authenticity and social proof that can enhance your HubSpot site’s effectiveness. Here’s why they’re crucial:
1. Boosts Credibility and Trust
- Verified Feedback: Google Reviews come from real users, making them highly trustworthy.
- Instant Assurance: Displaying positive reviews reassures visitors of your reliability.
2. Improves SEO Performance
- Search Rankings: User-generated content like reviews improves your website’s ranking potential.
- Rich Snippets: Displaying star ratings in search results increases click-through rates.
3. Drives Conversions
- Social Proof: Reviews validate your claims, making prospects more likely to convert.
- Overcomes Objections: Genuine feedback addresses concerns and builds confidence.
4. Increases Engagement
- Interactive Content: Reviews encourage visitors to engage and explore further.
- Customer Connection: Highlighting customer feedback demonstrates that you value their opinions.
5. Differentiates Your Brand
- Unique Content: Google Reviews provide fresh, user-generated content that sets you apart.
- Competitive Edge: Showcase authentic experiences to outshine competitors.
All your Google reviews in one place
Collect Google reviews, manage every response, and display them where they matter most.
How to Add Google Reviews to HubSpot
Now, let’s see how to add Google reviews to your website or store.
First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for medium and enterprise businesses.
Once you sign up for your account, you can see the WiserReview dashboard.
This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.
Don’t be overwhelmed. WiserReview is a comprehensive Google review management software that not only helps you add Google reviews but also collects and moderates them.
And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.
From the dashboard:
Go to → Manage review section and click on the “Import” button.
From there, you have many options to import reviews from, select “Google review” or “Import Reviews via CSV”
Once done, you have a review showing in the manage review section.
Now let’s go to the “Widget” section.
Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.
Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.
For example, we chose the “Review wall” widget for our second product.
This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s Google review widget for this purpose.
Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.
In it, select the “Review source” as Google review or CSV.
Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.
It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.
Now, once it’s done, click on “Install” and choose from any of the three options.
- Javascript – Insert this script where you want the review widget to appear on your website.
- Iframe – Use this iframe code to embed the review widget in a specific section of your site.
- URL – Share this URL to display the review widget on a separate page.
Now the widget is live and ready to build trust and drive conversions.
We are also using this on our site, WiserReview and Wisernotify.
Here is an example of it:
And wait, that’s just the tip of the iceberg of what Wiserreview can do for Google review management.
WiserReview can:
1. Automated Review Collection
Create a smart Google review form with the following setup:
- Set up your Google review link.
- Add buttons for easy interaction.
- Display a star rating on the first screen to assess intent. If the rating is low, prompt for feedback. If the rating is high, direct the user to post their review on Google.
WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.
Integrate the review form link with your existing POS, email, and SMS systems.
You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines review requests and enhances customer engagement through your existing channels.
2. Centralized Review Management
- Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
- Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
- AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.
3. AI-powered review display and sharing
- Automatically select positive sentiment reviews.
- Publish them live on your site.
- Convert these reviews into graphics and post them on your social media channels.
This enhances customer trust and promotes positive feedback across platforms.
Embed Google Reviews on HubSpot
Adding Google Reviews to your HubSpot site can be done using custom modules or third-party tools. Here’s how:
Steps to Embed Google Reviews on HubSpot
- Select a Review Widget: Choose a tool like Elfsight, EmbedSocial, or Wisernotify.
- Generate Embed Code: Connect your Google My Business account, customize the review widget, and generate the embed code.
- Add Code to HubSpot:
- Log in to your HubSpot CMS.
- Navigate to the page editor where you want the reviews displayed.
- Add an HTML module to the desired section.
- Paste the embed code into the HTML module.
- Preview and Publish: Verify that the reviews appear correctly, then publish your changes.
Best Places to Show Google Reviews on HubSpot
Strategically placing Google Reviews on your HubSpot site ensures maximum visibility and impact. Here are the best locations:
1. Homepage
- Why: The homepage is often the first interaction visitors have with your brand.
- How: Use a slider or grid to display top reviews prominently.
- Example: Highlight customer feedback that emphasizes satisfaction and quality.
2. Product or Service Pages
- Why: Prospects evaluating specific offerings need assurance.
- How: Embed reviews near product descriptions or call-to-action buttons.
- Tip: Feature reviews that address key benefits or solve common pain points.
3. Contact Page
- Why: Visitors on the contact page are close to converting.
- How: Add a snippet of positive reviews near your contact form to encourage action.
4. Footer Section
- Why: Footers provide consistent visibility across all pages.
- How: Include a brief summary of top reviews with a link to “Read All Reviews.”
5. About Us Page
- Why: This page builds trust by sharing your brand’s story and values.
- How: Highlight reviews that align with your mission and customer-centric approach.
Other Ways to Add Google Reviews to HubSpot
If embedding widgets isn’t suitable, consider these alternative methods for showcasing reviews on your HubSpot site:
1. Static Screenshots
How:
- Take screenshots of standout Google Reviews.
- Upload them as images in a “Testimonials” section.
Pros:
- Simple and quick to implement.
- Highlights specific customer feedback effectively.
Cons:
- Static and requires manual updates.
- No SEO benefits from screenshots.
2. Third-Party Review Tools
Recommended Tools:
- Elfsight: Provides customizable widgets for Google Reviews.
- EmbedSocial: Syncs directly with your Google My Business account.
- Wisernotify: Displays dynamic, real-time reviews.
Pros:
- Dynamic updates keep reviews fresh.
- Easy to customize and integrate with HubSpot.
Cons:
- Subscription fees may apply.
- Relies on external services.
3. API Integration
How:
- Use Google’s Places API to fetch and display reviews dynamically.
Pros:
- Fully customizable and integrates seamlessly with HubSpot.
- Real-time updates.
Cons:
- Requires developer expertise.
- Potential API costs.
All your Google reviews in one place
Collect Google reviews, manage every response, and display them where they matter most.
3 Google Review Mistakes on HubSpot Websites
Avoid these common errors to ensure your Google Reviews strategy is effective:
1. Ignoring Negative Reviews
- Impact: Omitting or ignoring negative feedback can appear disingenuous.
- Solution: Respond professionally and display a balanced mix of reviews.
2. Overloading Pages with Too Many Reviews
- Impact: An excessive number of reviews can overwhelm visitors and clutter your design.
- Solution: Showcase the most relevant and impactful reviews for clarity.
3. Using Fake Reviews
- Impact: Inauthentic reviews damage credibility and may result in penalties from Google.
- Solution: Encourage genuine feedback from real customers to maintain trust.
Wrap Up
Adding Google Reviews to your HubSpot website is a powerful way to boost trust, enhance engagement, and increase conversions.
By embedding reviews strategically and leveraging the right tools, you can create a compelling site that resonates with your audience. Start integrating Google Reviews today to elevate your HubSpot site’s performance and credibility.
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