How can you boost your sales while offering more value to your customers?
What strategies can help you move excess stock and increase your average order value?
Most importantly, how can you create irresistible offers that encourage customers to buy more?
We’ve curated 8 Smart product bundling examples to help you answer these questions and improve your bundling strategy.
Be sure to read to the end. We share best practices for creating product bundles that not only boost sales but also delight your customers.
Let’s get started.
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Benefits of Offering Product Bundles
Product bundling is a powerful marketing strategy where you sell multiple products together at a discounted price.
Combining complementary products or even the same product in bulk can provide more value to your customers while increasing your profit margins.
Here are some key benefits of offering product bundles:
Increased Average Order Value: Bundling encourages customers to purchase more items at once, boosting your average order value.
Inventory Clearance: Bundles are an effective way to move stagnant inventory and reduce inventory waste.
Reduced Marketing and Distribution Costs: Selling products together can lower marketing costs and distribution costs per item.
Improved Customer Satisfaction: Offering more value at a lower price can lead to higher customer satisfaction and loyalty.
Types of Product Bundles
Understanding different bundling techniques can help you choose the best approach for your ecommerce store.
Here are some common types:
Pure Bundling: Products are only sold as a bundle and not individually. Customers must buy the whole package, known as a pure bundle.
Mixed Bundling: Products are available both individually and as part of a bundle, often at a reduced price when bundled. Mixed bundles offer flexibility to customers.
Cross-Sell Bundles: Complementary products from different categories are bundled together to encourage customers to try more offerings. Cross-selling helps increase sales.
Gift Bundles: Curated bundles designed for gifting, combining products that make sense as a gift package. Gift bundles are popular during holidays.
Fashion Commerce
1. Mango
Mango showcases a well-coordinated outfit that blends functionality with style.
The ensemble features a detachable gilet trench coat complemented by a colorful striped sweater, a denim skirt, patent leather moccasins, and pearl pendant earrings.
This combination offers a versatile look that transitions effortlessly from day to evening wear.
What You Can Learn from Mango
- Use detachable components like the trench coat to offer adaptable styling options.
- Introduce elegant accessories to refine and complete outfits.
- Simplify the shopping process by offering pre-styled outfits, encouraging larger purchases and improved customer satisfaction.
2. 3Wisemen
3 Wise Men presents an enticing bundle deal layout featuring vibrant, color-coded sections for different product categories.
What You Can Learn from 3 Wise Men
- Clearly segment bundle deals by product type to simplify customer choices.
- Use vibrant colors for different segments to attract attention and guide the user visually.
- Bundle related products to increase average order value and inventory turnover.
Beauty and Skincare
3. Sephora
Sephora presents a vibrant selection of holiday-themed bundles, ranging from skincare essentials and makeup favorites to luxurious fragrance sets.
Each limited edition item is packaged distinctively, catering to various price points and making them ideal gifts for the festive season.
What You Can Learn from Sephora
- Use seasonal themes to craft timely, appealing bundles that resonate with your target audience.
- Use “Limited Edition” tags to create urgency and encourage quicker purchases.
4. Clean Beautique
Clean Beautique’s “Clean Beauty Roulette Box,” priced at $37.00, is a monthly subscription offering a surprise selection of clean beauty products.
Each box is designed to provide a personalized discovery experience with its vibrant packaging and diverse product range.
What You Can Learn from Clean Beautique
- Use mystery elements to attract customers who enjoy adventurous shopping.
- Target specific customer bases like those interested in eco-friendly beauty solutions.
- Build customer loyalty and ensure recurring revenue through subscription services.
Tech and Electronics
5. Vanityplanet
Vanity Planet offers a skincare bundle featuring the Aira Facial Steamer, Tona Lift and Tone Sculpting Bar, and Pose 2.0 LED Travel Mirror.
This set provides a comprehensive approach to skincare, promoting enhanced treatment and application.
What You Can Learn from Vanity Planet
- Improve overall skincare routines by bundling products that complement each other.
- Include tools that improve the effectiveness of skincare treatments, increasing the bundle’s appeal.
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6. GetFPV
GetFPV offers a bundled package that includes the Lumenier QAV-S JohnnyFPV Special Edition Drone, DJI FPV Remote Controller, and DJI FPV Goggles V2.
This bundle caters to drone enthusiasts with advanced technology for an immersive flying experience at a reduced price.
What You Can Learn from GetFPV
- Combine high-tech items to enhance the overall user experience.
- Tailor product combinations to meet the specific needs of advanced users.
Online Food
7. Cuisinery
Cuisinery offers an “At Home French Bakery Bundle” that includes a selection of authentic French pastries like croissants and canelés.
This bundle provides a gourmet baking experience at home with pastries that are difficult to find in local supermarkets.
What You Can Learn from Cuisinery
- Highlight the authenticity and origin of the products to add value and appeal.
- Offer bundles that cater to refined tastes and culinary exploration, appealing to food enthusiasts.
8. Zing
Zing presents the “Mala’s Besties Combo,” a limited-run bundle that includes Boom Seasoning Salt, Hakka-ish Chili Crisp, Buzz Hot Honey, and Mala Seasoning Salt.
This eclectic mix of condiments is priced at $40.01 and caters to diverse taste preferences.
What You Can Learn from Zing
- Offer a mix of unique seasonings to appeal to broad culinary interests.
- ighlight the distinctiveness of each condiment to attract enthusiasts seeking new flavors.
5 Best Practices to Create Standout Product Bundles
Creating product bundles that truly resonate with your customers isn’t just about grouping items together.
It’s about strategically combining products to offer real value, drive significant sales, and improve customer satisfaction.
Here are the top strategies that can deliver the most impact:
1. Use Data to Identify High-Demand Bundles
Understanding what your customers want is the first step to creating effective product bundles.
By analyzing purchasing patterns, you can identify which products are frequently bought together and bundle them accordingly.
What You Can Do:
Use Analytics Tools: Dive into your ecommerce platform’s data to see which items are commonly purchased together.
Bundle Complementary Products: Pair items that naturally enhance each other’s use, like a camera with a memory card.
Personalize Offers: Create bundles based on customer behavior to increase relevance and appeal.
2. Offer Clear Value with Discounted Pricing
Customers are always looking for a good deal.
Providing a noticeable discount on bundled products compared to buying them individually enhances the perceived value and motivates customers to purchase more.
What You Can Do:
Transparent Savings: Clearly display the total price if products are sold separately versus the discounted bundle price.
Competitive Discounts: Offer meaningful discounts that are attractive yet maintain your profit margins.
Limited-Time Offers: Create urgency by offering special bundle prices for a limited period.
3. Simplify the Purchasing Process
A seamless buying experience can significantly boost conversions.
Make it as easy as possible for customers to add bundles to their cart and complete their purchase.
What You Can Do:
One-Click Add to Cart: Enable customers to add the entire bundle to their cart with a single click.
Mobile Optimization: Ensure your bundles are easy to view and purchase on mobile devices.
Clear Descriptions: Provide detailed information about each item in the bundle to set clear expectations.
4. Promote Bundles Effectively Across Channels
Visibility is key. Promoting your bundles through various marketing channels ensures they reach a wider audience.
What You Can Do:
Email Marketing: Send targeted emails highlighting the benefits and savings of your bundles.
Social Media Campaigns: Use engaging content to showcase your bundles on platforms like Instagram and Facebook.
Website Features: Highlight bundles on your homepage and relevant product pages to catch shoppers’ attention.
5. Cross-Sell with Complementary Products
Introducing customers to additional products they might not have considered can increase your average order value and enhance their overall experience.
What You Can Do:
Create Themed Bundles: Offer bundles centered around a specific theme or need, such as a “Summer Survival Kit.”
Educate Customers: Explain how the bundled products work together to provide a complete solution.
Bundle Across Categories: Combine items from different product lines that complement each other.
Focusing on these strategies can help you create product bundles that boost sales and provide real value to your customers.
Remember, the goal is to make the shopping experience more convenient and rewarding, encouraging customers to buy more while feeling confident in their purchase.
Wrap up
That’s a wrap on our 8 hand-picked product bundle examples to inspire your own.
Designing bundles that your customers love is one thing. But getting them to notice and purchase them is another.
You need a strong marketing strategy to promote bundles effectively and get them in front of potential buyers.
Check out our definitive guide to ecommerce marketing to optimize your product bundles for success.
