How to Increase Online Sales: 20 Fresh Strategies in 2024

How to Increase Online Sales?

Is your current strategy impressive, or are you just hoping for the best?

According to McKinsey, businesses using data-driven marketing see 15-20% annual growth, and those optimizing digital channels can boost daily sales by 5-10% during high-demand periods.

We analyzed several online business sites with good traffic but noticed that their sales performance varied—stable sales sometimes fluctuating unexpectedly.

To maintain and increase online sales, it is essential to stay updated with new offers/trends and consistently implement impressive sales strategies that resonate with customers.

In this guide, we’ll explore 20 proven strategies for increasing online sales, maximizing revenue, and keeping customers coming back.

Experiment with new approaches!

Surprising Statistics of Online Sales

84% of consumers prefer brands that provide personalized offers (Accenture).
Sense of Urgency and Limited-time offers can increase sales by up to 33%.
Businesses earn an average return of $5.20 for every dollar spent on influencer marketing.
Showing reviews can increase conversions by 270% (Spiegel Research Center).
A one-second delay in page load can reduce conversions by 7 to 20% (Google).
Retargeting Ads can boost conversion rates by up to 150%.
Apparel, electronics, and health & beauty products remain the top-selling categories in e-commerce.

Key Factor in Driving Online Sales “Customer Trust”

We researched a website with over 10,000 visitors, but these customers do not purchase more. The main reason is the lack of trust—a critical factor for improving online sales. Building trust with elements like customer reviews, secure payment options, and transparent return policies can significantly improve conversions and encourage visitors to buy.

Key Trust Elements:

Verified customer reviews and star ratings
Secure payment logos (e.g., PayPal, Visa, MasterCard)
Money-back guarantee badges
Clear return and refund policies
Third-party certifications (e.g., BBB Accredited Business)

How to Increase Online Sales in 2024

With the right strategy, you’re not just aiming for sales—you’re building a profitable, long-term business that thrives online.

Here are the best online sales strategies that can boost online sales. You must follow on!

1. First, Understand Buyer Personas

Imagine throwing a party without knowing who’s coming. You’d struggle to provide what your guests want, right? The same goes for your business. Understanding who your customers are—what they like, what they need, and what motivates them to buy—is key.

Create detailed buyer personas to understand your audience and use this data to tailor your marketing efforts. Knowing your customers inside out allows you to craft more targeted campaigns and improve your online store.

2. Make an Easy and Fast Checkout Process

Picture this: A customer fills up their cart with products they love, only to abandon it because the checkout process is too complicated or slow. It’s like dropping a gift on your doorstep and walking away. Avoid this by making your checkout process as simple and fast as possible.

Here’s how to make a simple checkout process to increase online sales count.

Offer guest checkout options, not forcing customers to create an account to complete their purchase. Allowing guest checkouts will eliminate friction and speed up the buying process.
Minimize form fields by keeping them as short as possible and asking for only essential information, such as shipping and billing details.
Enable auto-fill and address lookup by implementing features that help customers fill out their information quickly and accurately.
Display a clear progress indicator, such as a progress bar or step-by-step indicator, to show customers how many steps remain in the checkout process.
Implement a feature that allows returning customers to complete purchases with a single click if their payment and shipping details are already saved, enabling one-click checkout.

For More Information: How to Implement Express Checkout

3. Create Urgency and Use Social Proof

Nothing drives action faster than the fear of missing out (FOMO). Highlight limited-time offers or flash sales with countdown timers to encourage customers to act quickly.

Pair this with social proof, such as customer reviews, testimonials, or recent purchases, to add credibility and trust to your online store and increase online sales.

Use Social Proof and FOMO notifications to display real-time activities such as recent purchases, sign-ups, or reviews. These notifications create a sense of urgency and show that your store is active and popular.

Example: “Only 3 left in stock—buy now!” or “10 people have purchased this item in the last hour.”

4. Run Effective Sales Promotions with Discounts and Coupons

Who doesn’t love a good deal? Promotions, discounts, and coupons can be powerful incentives for driving sales.

Sales promotions are one of the fastest ways to boost online sales and attract new customers.

Create Limited-Time Offers: Short-term discounts and flash sales create urgency and push customers to make quick purchase decisions.
Offer Tiered Discounts: Use “Buy More, Save More” deals to increase average order value. Example: “Get 10% off orders over $50, 20% off orders over $100.”
Bundle Products Together: Offer discounts on product bundles or BOGO deals to promote cross-selling and boost order value.
Highlight Promotions on Your Site: Display promotions prominently on your homepage, product pages, and checkout page to ensure customers are aware of current offers.
Leverage Social Media and Email Marketing: Promote your sales and discounts through email campaigns and social media posts to reach a broader audience.
Provide Exit-Intent Coupons: Use popups to offer a last-minute discount or free shipping to customers who are about to leave your site without purchasing.

Pro Tip: Use personalized promotions, like offering a discount on a customer’s birthday, to add a personal touch and build loyalty.

Find more about: 20 Best Sales Promotion Strategies That Grow Business

5. Make Best Product Pages with High-Quality Visuals

Your product pages are your virtual storefronts. You’ll lose potential customers if they’re not visually appealing and informative.

An optimized product page looks good and provides all the information a customer needs to make a confident purchase decision.

Use clear product images, including high-resolution images, multiple angles, and zoom-in options to help customers see every detail.
Add product videos, display features, how-to tutorials, or unboxing videos to provide a better understanding of the product.
Highlight key features and benefits, and use bullet points to list the main features and benefits, making it easy for customers to scan.
Include UGC-like customer photos and reviews to build trust and authenticity in your product pages.
Use actionable CTAs like “Get Yours Today!” or “Limited Stock – Buy Now” to encourage immediate purchases.
Make your product page design simple, clutter-free, and easy to navigate.

6. Leverage Pay-Per-Click (PPC) and Retargeting Ads

Don’t let visitors leave your website without a reminder. Utilize PPC ads to attract targeted traffic to your site and retargeting ads to reach visitors who didn’t make a purchase the first time.

Create compelling ad creatives and offer special discounts or promotions to entice them back. Retargeting keeps your brand top-of-mind and increases the chances of converting those hesitant visitors into customers.

Use PPC ads to focus on customer-target keywords relevant to your business. This ensures your ads appear when users are actively searching for solutions your product offers.
It would be best to retarget ads that focus on visitors who have interacted with your website but haven’t completed a purchase or subscription. These ads can be customized to remind users of the value they were exploring and offer a compelling CTA, such as a discount or free trial.

Find out more about: Successful Retargeting Advertising Strategies That Work

7. Use Informative & Interesting Sales Product Copy

Your product might be of excellent quality, but if your product copy lacks content, you could miss out on countless sales.

Match your tone and language to your target consumer. If you’re selling to a professional audience, keep the tone formal and fact-based. If your audience is younger or more casual, infuse your copy with personality and humor.

Below are the best product descriptions that inform and persuade potential customers to buy.

Product Description Example

Get ready to glow with our Radiance Boost Vitamin C Serum! Packed with a potent blend of 20% Vitamin C, hyaluronic acid, and antioxidant-rich green tea extract, this serum brightens dull skin, reduces dark spots, and smooths fine lines—revealing a radiant, youthful complexion and brightening up your complexion and your day!

✨ Brightens & Evens Skin Tone: Fades dark spots and hyperpigmentation for a more even skin tone.
💧 Deep Hydration: Infused with hyaluronic acid to keep your skin plump and hydrated all day.
🌿 Antioxidant Protection: Green tea extract shields your skin from environmental damage and premature aging.
🥰 Gentle & Non-Irritating: It is formulated without parabens, sulfates, or synthetic fragrances, making it safe for all skin types, including sensitive skin.

How to Use: Apply 2-3 drops onto clean, dry skin. Gently massage the face and neck every morning and evening before moisturizing. For best results, follow with sunscreen during the day.

8. Use Email Marketing to Nurture and Convert Leads

Email marketing is one of the most cost-effective ways to drive sales. To re-engage customers, send personalized emails with product recommendations, discounts, or abandoned cart reminders.

Use automated email campaigns to keep your brand in front of your audience and guide them through the sales funnel.

Pro Tip: Include customer testimonials or UGC (user-generated content) in your emails to boost credibility.

9. Boost Search Visibility with SEO for More Traffic

Increasing your online sales requires getting your products in front of as many eyes as possible, and one of the best ways to do that is by optimizing your site for search engines. SEO is about ensuring your online store appears at the top of search results when customers are looking for your products.

Start by identifying the right keywords—these are the terms your target audience is searching for. For example, if you sell fitness gear, keywords like “best workout gear 2024” or “affordable fitness equipment” could help drive traffic to your site.

Once you have your keywords, integrate them naturally into your product pages, titles, meta descriptions, and blog content. But SEO isn’t just about keywords—ensure your website has fast loading speeds. Google rewards websites that provide a great user experience.

Content marketing is also crucial to ranking higher. Regularly publishing blog posts, product guides, and up-to-date content can boost your website’s rank and authority and increase online sales.

10. Run Seasonal Campaigns to Drive Limited-Time Sales

Seasonal campaigns can create excitement and drive urgency around special shopping periods, such as holidays, Black Friday, or back-to-school season.

Tailor your messaging and offers to match the season and highlight how your products fit into customers’ seasonal needs.

Seasonal campaigns drive immediate sales and help build anticipation and excitement for future promotions!

Design particular landing pages with festive visuals, seasonal messaging, and limited-time offers to engage customers during the holiday season.
Promote high-demand products during specific seasons, like winter jackets or summer beach gear.
Run contests or giveaways based on the season (e.g., photo contests for Halloween costumes) to increase engagement and reach.

10. Implement a Customer Loyalty Program

Encourage repeat purchases by rewarding your most loyal customers. Create a points-based loyalty program where customers earn rewards for every purchase or offer exclusive perks like early access to sales or free gifts.

Loyal customers are not only more likely to buy again, but they’re also more likely to recommend your store to others.

Create a points-based system, and reward customers with points for every purchase they make. Points can be redeemed for discounts, free products, or exclusive perks.
Offer tiered rewards and implement tiered levels (e.g., Bronze, Silver, Gold) to incentivize customers to spend more and unlock higher rewards as they move up.
Provide exclusive access, Offer loyalty members early access to new products, seasonal sales, or limited-time discounts.
Birthday and anniversary rewards: To show appreciation and boost sales, send special discounts or free gifts on your customers’ birthdays or membership anniversaries.

11. Provide Multiple Payment Options

Offering a variety of payment methods is a must for online businesses. Customers today expect flexibility at checkout.

Start by providing traditional options like credit and debit cards, still the most commonly used payment methods. But don’t stop there—integrating digital wallets like PayPal, Apple Pay, and Google Pay can appeal to customers who prefer fast, secure transactions without needing to enter their card details.

Offering installment payment options can reduce friction at checkout and encourage higher conversions. Another growing trend is the rise of buy now, pay later (BNPL) services, such as Afterpay and Klarna. These services allow customers to split their payments into smaller installments, making larger purchases more affordable and appealing to budget-conscious shoppers.

12. Personalize the Shopping Experience

Use personalization tools to display content, products, and offers relevant to each shopper. Show product recommendations based on browsing history, or tailor homepage content based on a customer’s location or previous interactions.

Personalization makes customers feel valued and increases the likelihood of conversion.

13. Use Upselling and Cross-Selling to Boost Average Order Value

Encourage customers to buy more by suggesting complementary or premium items in their cart.

Upselling and cross-selling increase your average order value and improve the shopping experience by showing customers products they might need or enjoy.

Promote higher-end products the customer is viewing (e.g., Upgrade to the Pro version for more features) to suggest upgrades or premium versions.
Bundle complementary products by offering related items as part of a package deal.
Display “Frequently Bought Together” suggestions by showing products commonly purchased together to inspire additional purchases.

14. Leverage Influencer Marketing to Reach New Audiences

Influencers can reach and engage with audiences your brand may not have direct access to.

Partner with influencers who align with your brand and have a loyal following. Their authentic endorsement can drive traffic, increase branding, and increas online sales.

15. Utilize Exit-Intent Popups to Capture Last-Minute Leads

When visitors are about to leave your site, use an exit-intent popup to capture their attention.

Offer a special discount, free shipping, or a limited-time offer to encourage them to complete their purchase before they go.

Pro Tip: Include a impressive call-to-action and make it easy to claim the offer to maximize conversions.

16. Offer a Money-Back Guarantee to Reduce Purchase Anxiety

Customers may hesitate to buy online because of the uncertainty around products they can’t physically see or touch.

A money-back guarantee eliminates this risk, providing peace of mind and encouraging more purchases.

How to Increase Online Sales Fast

Boosting online sales quickly can seem challenging. But with the right tactics, you can achieve maximum results quickly.

Here are quick and actionable tactics to help you boost sales fast.

Launch flash sales and limited-time offers using countdown timers to create urgency and drive impulse purchases.
Offer discounts and coupons through popups to first-time or returning customers.
Utilize retargeting ads with discounts or incentives for visitors who didn’t complete their purchase.
Highlight bestsellers and limited-stock items to encourage quick decisions.
Run BOGO promotions to increase purchase volumes and clear inventory.
Send abandoned cart emails with reminders or special offers.
Use exit-intent popups to capture leads by offering discounts or free shipping.
Promote limited-time free shipping for orders over a certain amount.
Use scarcity messaging like “Only three left in stock!” to push customers to buy now.
Implement “Buy Now, Pay Later” options like Klarna or Afterpay to reduce purchase hesitations and boost sales.

If you want a quick boost in your online sales, try using creative and unique ways to increase sales. Keep your strategies fresh and exciting, and you’ll be able to capture more attention and drive more sales!

Conclusion

Applying these strategies can create a comprehensive plan to increase online sales and grow your business.

Test and optimize each tactic to see what resonates most with your audience and continuously refine your approach to stay ahead of the competition. You can boost your online sales and achieve long-term success. Follow on!

FAQ's

Implement flash sales and limited-time discounts, and run retargeting ads to capture leads and increase sales quickly. You can also leverage social proof by adding customer reviews and testimonials and creating compelling CTAs to encourage immediate purchases.

Your store might lack user experience, trust factors, or product visibility. Analyze your website’s performance, optimize for conversion, and test new strategies to identify the problem areas.

The timeframe varies depending on the strategy. SEO and content marketing may take 3-6 months to show results, while paid ads and promotions can yield faster results within weeks. Consistency and tracking performance are vital to understanding progress.

Yes, paid advertising can be a valuable investment if it’s data-driven and well-targeted. PPC ads, social media ads, and retargeting campaigns can drive high-intent traffic and increase conversions quickly.

Krunal Vaghasiya

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

How to Increase Online Sales: 20 Fresh Strategies in 2024

Surprising Statistics of Online Sales

Key Factor in Driving Online Sales “Customer Trust”