Tired of using the same old methods to boost sales?
It’s time to freshen up your marketing strategy and attract new customers. 66% of people say they would love to purchase if they had a coupon code and discount codes.
Offering discounts and coupon codes can incentivize customers to purchase, build customer loyalty, and generate buzz around your brand. Who doesn’t love to save money, right?
Whether it’s Black Friday/Cyber Monday or seasonal deals, you can use coupons to influence customers and push down the sales funnel. But how do you craft an effective coupon code?
In this article, we will discuss 25 real-world examples so you can get ideas on how to craft one that helps to drive more customers and conversions.
Do Coupons and Discounts Help Boost Sales?
Yes, coupons and discounts can effectively help you boost sales. Here’s why –
- 86% of customers are likely to try new businesses due to coupons.
- 38% of shoppers purchased more due to using a coupon.
- 70% of shoppers always look for coupons before shopping online.
Coupon codes can help businesses a lot. It helps you attract customers with appealing deals and incentives, expanding your customer base and boosting brand awareness. Moreover, it also helps build customer loyalty by rewarding repeat customers, encouraging engagement, and building long-lasting customer relationships.
Offering discounts on larger orders can encourage customers to spend more and stimulate sales during off-peak times. Further, the limited-time offers and exclusive discounts create a sense of urgency and excitement among your customers.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Key Elements of a Successful Coupon Code
Here are the key elements that you need to craft a successful coupon code –
- Compelling Offers – Make sure the discounts and offers are attractive and competitive to influence customers to take action.
- Personalization – It’s not only about giving your customers promotions and discounts; customers expect personalized discounts and deals. It’s more about making customers feel you’re offering them something exclusive.
- Create a sense of urgency – Offer them a time-sensitive promotion that encourages customers to take advantage of the offer before it expires.
- Use Gamification – Gamification adds more engagement to your coupon codes using scratch-off codes, reward coupons, wheel of fortune, challenges & competitions, and coupon code games offer an interactive experience.
- Different distribution channels – Use different channels to expand your market reach, increase sales, and reduce reliance on any single channel.
26 Coupon Code Ideas With Examples
There are thousands of ways to provide offers, discounts, and deals to your customers and drive conversions for your brand. Let’s look at some popular coupon examples that might help you out as well –
1. WELCOME10 – First-Time Buyer Discount
Many customers hesitate to buy when they’re unfamiliar with the website. Receiving a present when you visit an eCommerce store for the first time feels amazing. This approach helps specifically target specific customer segments that are making their first purchase and turning them into customers.
Offering a welcome coupon makes the first purchase more tempting and affordable.
Tip – The first impression is crucial, so make sure the first order gets quickly delivered and convert them into regular customers.
Coupon Code Name Ideas
- Welcome 20
- FirstBuy10
- NewComer15
- Start30
- New10
Here’s an example from Blume, offering its customers 20% off on the first order.
2. FREESHIP50 – Free Shipping on Certain Minimum Purchase
Shipping cost is one of the key reasons for shopping cart abandonment. Free shipping can help you increase conversions and mitigate the cart abandonment rate.
Free shipping with a minimum purchase discount requirement can increase the average order value. Moreover, it helps increase eCommerce sales for first-time and repeat customers as they perceive free shipping as a risk-reducing factor.
Coupon Code Names
- FREESHIPPING
- FREESHIP200
- SHIPFREE
- SHIP4FREE
- FREESHIP50
Here’s an example from J.Crew, which gives customers free shipping on any order.
3. FLASHSALE20 – Limited-Time Flash Sale
“Limited time only” is a way to create a sense of urgency among the customers and grab their attention so they can take quick action before the offer ends. These are highly effective in generating excitement, driving traffic, and increasing sales.
Promoting flash sales discount codes generates leads and brings more conversions.
Coupon Code Name Ideas for Limited-Time Offer
- FLASH50
- DISCOUNT20
- QUICKBUY
- LIMITED25
- COUNTDOWN OFFER
Here’s an example OldNavy, offers discount codes to customers with a limited-time offer of 24 hours.
4. BUY1GET1 – Buy One, Get One Free (BOGO)
Buy One Get One is a popular promotional offer where customers purchase one item and receive another free or discounted item. These deals often create a sense of urgency to buy with the promise of a free product.
It encourages customers to purchase more items and offers brands to promote based on specific products or categories.
Coupon Code Name Ideas
- HALFPRICE
- FREESECOND
- BUYONEGETONE
- TWOFORONE
- BUYTWOGETTWO
Here’s an example from Charlotte’s web that uses BOGO discounts, such as Buy One and get the second one at 60% off using code.
5. VIP20 – Exclusive Discount for VIP Customers
Customers love to feel valued and appreciated. You can foster loyalty, encourage repeat purchases, and increase customers’ lifetime value by providing special discounts or perks. It is essential to build long-term solid relationships and foster brand advocacy.
VIP offers might include percentage discounts, dollar-off discounts, free shipping coupons, early access, exclusive products, personalized recommendations, or loyalty-tiered programs.
Coupon Code Name Ideas
- VIPACCESS20
- EXCLUSIVEOFFER
- VIP30
- BIG50
- EARLYACCESS
Here’s an example of a VIP coupon code that offers VIP customers access to exclusive summer sales, making them feel valued.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
6. Exit-Intent Discount Offer
The exit-intent discount offer is another popular way to reduce cart abandonment and capture customers’ attention by providing exclusive offers before leaving your website. By offering a compelling discount or incentive as they’re about to exit, you can entice them to stay and complete the purchase.
Coupon Code Name Ideas for Exit-Intent Offer
- EXIT20
- STAY25
- LASTCHANCE50
- DONTGO
- TRYFREE
Here’s an example from Fashionnova showing a clear message- if you complete the purchase now, get a 10% discount on all your orders.
7. HOLIDAY25 – Holiday and Seasonal Discount
The holiday season, including Black Friday and Cyber Monday Deals, is the biggest season of the year. These discount code ideas are great ways to attract customers and boost sales during peak seasons.
It includes offering deals during black Fridays, Cyber Monday, Christmas, Valentine’s Day, summer, and back-to-school sales that allow one to tap into the festive spirit and capitalize on the emotional high of the holidays.
Coupon Code Name Ideas for Holiday and Seasonal Deals
- CHRISTMASCHEER
- TREATYOURSELF
- TRICKORTREAT
- 8DAYDEALS
- NEWYEARDEALS
Here’s an example showing a Black Friday Deal providing customers with a 25% discount and a gift.
A must-read for you: 88+ Impressive Black Friday Quotes and Slogans
8. SPRING CLEAN – End of Season Clearance
An end-of-season clearance typically offers significant discounts on products that are no longer in season. This is often done to make room for new inventory and encourage customers to complete the purchase.
Coupon Code Name Ideas
- CLEARANCE30
- SEASONEND
- FINALHURRY
- SUMMERSALE
- WINTERCLEAR
Here’s an example from the U.S.POLO Assn. It is providing end-of-season sales to customers. It offers Buy 2, Get 2 free, highlighting savings and convenience.
9. FREE TRIAL – Free Trial for Subscription Services
A free trial is a promotional offer that allows potential customers to experience a subscription without immediately committing to a paid subscription. It’s a common strategy businesses use to attract new customers and showcase the value of their offerings.
Coupon Code Name Ideas
- FREETRIAL
- TRYITFREE
- FREEBIE
- RISKFREE
- TEST
Please find example
10. LOYALTY15 – Loyalty Program Discount
Loyalty programs are a powerful business tool to nurture customer relationships and increase customer retention. The loyalty program with exclusive discounts can encourage customers to purchase larger quantities, reduce customer acquisition, and improve customer satisfaction.
Coupon Code Names
- LOYALREWARD
- EXCLUSIVEOFFER
- LOYALTYBONUS
- EXCLUSIVEACCESS
- CUSTOMERCODE
Here’s an example from Steve Madden’s loyalty program offering 20% off for first-time participants.
11. Product Bundling Discount Code
Product bundling discount code enables you to create bulk bundles, offer bulk discounts, and create a package of products relevant to a particular season. This type of discount is designed to encourage customers to buy multiple items at once.
It helps increase sales and average order value and reduce shipping costs for businesses and customers.
Coupon Code Name Ideas
- COMBODEAL
- BUNDLEDEAL
- BUYMOREPAYLESS
- BUNDLE30
- PACKOF6
12. SAVE50 – Dollar Amount Discount
Dollar-off discounts are perceived as more valuable for high-priced products as they represent large savings in monetary terms. For example, the product’s price acts as a reference point, and people see it as a high price; the dollar-off discount reduces the price by a specific amount and offers immediate savings.
Coupon Code Names
- $100OFF
- SAVE20
- HURRY50
- DISCOUNT10
- GET$20OFF
Here is an example from Wish Coffee: It gives away a 20% discount code to increase its sales of coffee bundles.
13. Black Friday Coupon Code Ideas
Black Friday deals are prime business opportunities to boost sales and revenue significantly. Offering steep discounts on products or services helps to attract more customers and drive high-volume purchases.
By providing a compelling offer, it helps to enhance visibility and traffic, enhance customer perception, and boost sales.
Coupon Code Name Ideas of Black Friday Discount
- BF50
- SURPRISEFRIDAY50
- MYSTERYDEAL
- EXTRA20
- BFDEAL
Here’s an example from OBVI’s black friday deal with a limited-time-bound offer.
Also See: 17 Fresh Halloween Marketing Ideas
14. BIRTHDAY20 – Birthday or Anniversary Discounts
Personalized discount codes for birthdays or anniversaries offer a unique opportunity to foster a strong connection with your customers and create a sense of value among them. Tailoring the discount codes specially designed for them can build strong customer relationships, create a sense of exclusivity, and improve customer retention.
Coupon Code Name Ideas
- ANNIVERSARY
- CELEBRATE
- BIRTHDAY20
- [customer name] Birthday
- [customer name] gift
Here’s an example from Target’s birthday email, sent to the Target Circle program members containing a 5% coupon code on the entire purchase.
15. BACKTOSCHOOL15 – Back to School Discount
Back-to-school is a popular retailer opportunity to boost sales and increase market shares. It helps to target seasonal promotions, and businesses can effectively capture consumers’ attention and drive purchases during peak periods.
You can offer target discounts, bundle deals, limited-time offers, In-store events, and social media campaigns to promote and engage these coupon codes.
Coupon Code Name Ideas
- BACK2SCHOOL
- TAKETHEMBACK
- BACKONTHEBUS
- LITTLELEARNERS
- SCHOOLPACK
16. CYBERMONDAY40 – Cyber Monday Exclusive Discount
Cyber Monday is a counterpart of Black Friday deals, offering exclusive deals and promotions for online shoppers. It’s a huge opportunity for online shoppers to grab the products at huge discounts on various items.
It lets customers stock up on cut-price goodies, usually small appliances, clothing, and accessories.
Coupon Code Name Ideas
- CYBERMONDAY
- CYBER30
- CYBERWEEK
- CYBER
- CYBER40
Here’s an example from Designmodo that shares emails with their subscribers for a 60% discount, a coupon code that helps to improve customer experience, and a no-miss deal.
17. EXCLUSIVE15 – Social Media-Exclusive Discounts
Social media exclusive discounts are a great way to foster brand loyalty, increase engagement, and drive sales through followers on platforms like Instagram, Facebook, or other social platform. It provides exclusive discounts to your most active followers and creates a sense of exclusivity that impacts customer behavior.
This strategy is effective for building brand loyalty and fostering long-term customer relationships.
Coupon Code Name Ideas
- SOCIALSAVE
- SOCIALDEAL
- SOCIALBONUS
18. WINTER10 – Seasonal Product Discounts
Seasonal product discounts help retailers to maximize their sales during peak selling periods. It offers targeted discounts on products in high demand at specific times of the year, and businesses can effectively align their product offering with seasonal trends and create a sense of urgency.
Coupon Code Name Ideas
- SUMMER23
- WINTERSPECIAL
- SEASONALOFFER
- VALENTINESSPECIAL
- JOLLYTIME
19. LASTCHANCE20 – Last Chance Discounts
Urgency discounts like “Last Chance” deals highly encourage quick purchasing decisions. By creating a sense of scarcity and time-bound deals, these offers can create FOMO among the customers.
When shoppers see the promotion deals are about to end, they are more likely to act immediately to avoid regret. This psychological trigger compels them to act fast, reduce hesitation, and increase conversions.
Coupon Code Name Ideas
- FINALHOURS
- CLOSINGSOON
- LASTDAY
- LASTCALL
- ENDSOON
20. GREEN15 – Eco-Friendly Product Discounts
Discounts on sustainable products can attract eco-conscious customers who prioritize ethical shopping and environmental responsibility. By highlighting sustainability, you can align with the values of this growing market.
Offering discounts on these products encourages initial purchases and differentiates your brand from competitors.
Coupon Code Name Ideas
- GREEN10
- ECO20
- NATURE30
- GREENDEAL
- BIO25
21. MYSTERYDISCOUNT – Mystery Discount
Surprise discounts, like mystery offers, inject excitement into the shopping experience by offering a random discount at checkout. It encourages customers to complete their purchases and drive faster buying decisions.
Moreover, the gamification approach fosters positive emotions, making shopping more enjoyable and increasing the likelihood of future purchases.
Coupon Code Name Ideas for Surprise Discounts
- SURPRISEME
- LUCKYDAY
- GUESSYOURDEAL
- BIGSURPRISE
- SPINANDSAVE
Here’s an example from Motion Grey offering a mystery discount using spin a spin-the-wheel popup that creates excitement among the customers, helps capture more leads, and engages visitors.
22. NEWARRIVALS10 – Discount on New Arrivals
New Arrival Discounts are a great way to generate buzz and drive sales for newly launched products. Offering an initial discount on the new products can create a sense of exclusivity to encourage customers to make a quick decision.
The discount draws customers’ attention to the new collection, which helps to create excitement and explore free offerings.
Coupon Code Name Ideas
- FRESHFINDS
- FIRSTLOOK
- NEWIN
- HOTDROP
- NEWSEASON
23. ABANDONED10 – Abandoned Cart Coupon Code Ideas
Abandoned cart coupon codes are crucial tools for eCommerce stores aiming to reclaim lost sales and convert hesitant shoppers into customers. By offering codes through emails, you can provide a compelling incentive that can significantly boost your recovery rates.
A discount can give shoppers the push they need to finalize their purchase and increase the perceived value of the items in the cart.
Coupon Code Name Ideas
- SAVE10
- CART20
- GET10NOW
- LASTCHANCE
- REWARD20
Here is an example of a cart abandonment discount code offering 10% off on the products in the cart.
24. SUBSCRIBE15 – Email Subscription Discounts
Offering a discount in exchange for email signups is a highly effective strategy for businesses and consumers. It’s a win-win: businesses can grow their email list, and consumers can receive immediate discounts.
Promote your discounts clearly and follow up with a welcome email to maximize effectiveness. Watch your email list and sales grow.
Coupon Code Name Ideas
- WELCOME10
- SIGNUP15
- JOINUS30
- THANKYOU15
- FIRST20
Here is an example from No.7 Beauty that offers first-time subscribers a 20% off coupon code along with a welcome message.
25. Customer referral promo code
We all love recommending products and services to our friends and family, and this is where referral coupon codes encourage customers to share your products with others. When someone uses a referral code, the customer and the new customer might receive a discount or other benefits.
These codes are often used to promote products or services, expand their customer base, and reward loyal customers. They are an effective marketing tool to drive more sales and increase brand awareness.
Coupon Code Name Ideas
- REFER10
- FRIEND15
- SHARE20
- GIVEGET10
- REFER25
Here’s an example from the health food brand PRESS offering customers a 20% coupon code for referring a friend.
Conclusion
Coupon codes are a powerful tool for an online store to drive sales, attract new customers, and increase customer loyalty. By offering compelling discounts and promotions, eCommerce stores can create a sense of urgency and exclusivity, incentivize purchases, and differentiate themselves from competitors.
These 25 Coupon code examples provide diverse strategies to incentivize purchases, reward loyalty, and drive conversions. You can enhance sales efforts and foster a stronger connection with your audience by implementing and experimenting with different discount code strategies.
