A/B testing isn’t new. You understand the frustration of tweaking website elements, hoping for a conversion boost, only to be met with underwhelming results or, worse, analysis paralysis.
It’s not just about running tests, it’s about doing it efficiently, getting actionable insights, and seeing real impact on your bottom line.
These tools allow you to create tests with ease and flexibility, whether it’s A/B or multivariate tests, ensuring you can build and analyze tests even if your team lacks resources.
In this guide, we’re cutting through the noise.
We’re not just listing ab testing tools; we’re handpicking the 12 that truly deliver, broken down by your specific needs (SEO, mobile apps, you name it).
Why Do You Need an A/B Testing Tool?
1. By identifying the elements of your website or app that are most effective at driving conversions, you can make targeted improvements to increase your overall performance.
2. A/B testing provides you with the data you need to make informed decisions about your marketing strategy.
3. By continuously testing and optimizing your website or app, you can stay ahead of your competitors and attract more customers.
Free AB Testing Tools
1. VWO
VWO is a powerhouse in the A/B testing and personalization space, perfect for businesses ready to take experimentation to the next level.
Its intuitive visual editor makes test creation a breeze, while advanced targeting options let you tailor experiences to specific segments of your audience.
Whether you’re running simple A/B tests or complex multivariate experiments, VWO provides the flexibility and insights to optimize every customer touchpoint.
Best Features:
Multivariate testing: Test multiple variations of multiple elements at once.
Behavioral targeting: Target specific segments of your audience with different variations.
Personalization: Create personalized experiences for individual users.
What You Can A/B Test?
- Headlines
- Call-to-actions
- Images
- Product pages
- Checkout process
- Mobile apps
This Tool is Best For?
Businesses of all sizes that need a powerful A/B testing and personalization platform.
Pricing:
- Paid plans start at $275/month
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Display Conversion boosting reviews from facebook,Google & others source like never before.
2. PostHog
If you crave a comprehensive analytics platform with A/B testing baked right in, PostHog is your answer.
This open-source tool offers deep insights into user behavior, allowing you to track events, build funnels, and analyze cohorts.
Its visual editor simplifies test creation, and the ability to run multivariate tests adds another layer of experimentation power.
Plus, being open-source means you can customize it to fit your unique needs.
Best Features:
Visual editor: Easily create and edit tests without writing code.
Multivariate testing: Test multiple variations of multiple elements at once.
Cohort analysis: Analyze the behavior of different groups of users.
What You Can A/B Test?
- Headlines
- Call-to-actions
- Images
- Product pages
- Checkout process
This Tool is Best For?
Businesses of all sizes that need a comprehensive analytics platform with built-in A/B testing capabilities.
Pricing:
- Free for up to 1 million monthly active users
- Paid plans start at $25/month
Also, see: 50 Conversion Rate Optimization Tools to Choose From
SEO AB Testing Tools
3. SEOClarity
Boost your search engine rankings with SEOClarity’s SEO-focused A/B testing capabilities.
This platform seamlessly blends keyword research, rank tracking, and on-page analysis with robust experimentation features.
Uncover the ideal headlines, meta descriptions, and content variations to climb the SERPs and attract more organic traffic.
SEOClarity’s split URL testing empowers you to target relevant user segments and maximize conversions.
Best Features:
Keyword research: Identify the best keywords to target for your A/B tests.
Rank tracking: Track the performance of your A/B tests in search engine results pages (SERPs).
On-page SEO analysis: Optimize your website for search engines.
What You Can A/B Test?
- Headlines
- Meta descriptions
- Page content
- Images
This Tool is Best For?
Businesses that want to improve their search engine rankings through A/B testing.
Pricing:
- Paid plans start at $4500/month
4. SearchPilot
For data-driven SEOs, SearchPilot is a dream come true.
This platform goes beyond basic A/B testing, offering in-depth rank tracking, custom reporting, and seamless integration with your favorite SEO tools.
Fine-tune your on-page elements, track their impact on search rankings, and generate insightful reports to guide your optimization strategy.
SearchPilot empowers you to make informed decisions and achieve sustainable SEO success.
Best Features:
Rank tracking: Track the performance of your A/B tests in SERPs.
On-page SEO analysis: Optimize your website for search engines.
Custom reports: Create custom reports to track the performance of your A/B tests.
What You Can A/B Test?
- Headlines
- Meta descriptions
- Page content
- Images
This Tool is Best For?
Businesses that want to improve their search engine rankings through A/B testing.
Pricing:
- Paid plans start at $149/month
5. SEOTesting
SEOTesting lives and breathes search engine optimization. This specialized A/B testing platform streamlines the process of identifying high-impact keywords, tracking SERP performance, and optimizing on-page elements.
Its laser focus on SEO makes it the perfect choice for businesses looking to gain a competitive edge in organic search.
With SEOTesting, you can confidently experiment and iterate your way to higher rankings and increased visibility.
Best Features:
Keyword research: Identify the best keywords to target for your A/B tests.
Rank tracking: Track the performance of your A/B tests in SERPs.
On-page SEO analysis: Optimize your website for search engines.
What You Can A/B Test?
- Headlines
- Meta descriptions
- Page content
- Images
This Tool is Best For?
Businesses that want to improve their search engine rankings through A/B testing.
Pricing:
- Paid plans start at $50/month
AB Testing Tools for Mobile Apps
6. Firebase
Firebase is a go-to platform for mobile app developers, and its A/B testing capabilities are no exception.
Seamlessly integrated with other Firebase tools, this solution makes it easy to experiment with app features, user flows, and in-app messaging.
Remote config allows you to make changes on the fly without requiring app updates, while detailed analytics provide insights into user behavior.
Firebase empowers you to optimize your app for maximum engagement and retention.
Best Features:
Remote config: Easily change the behavior of your app without requiring an update.
Crash reporting: Track and fix crashes in your app.
Analytics: Track user behavior in your app.
What You Can A/B Test?
- App features
- User flows
- In-app messaging
- Push notifications
This Tool is Best For?
Businesses that want to improve their mobile app performance through A/B testing.
Pricing:
- Free for up to 500 million monthly active users
- Paid plans start at $25/month
7. Apptimize
Apptimize is purpose-built for mobile app experimentation. This platform offers a range of features tailored to the unique challenges of mobile A/B testing, including multivariate testing, behavioral targeting, and personalization.
With Apptimize, you can test different variations of app features, user flows, and in-app messaging to discover what resonates best with your audience.
Improve user experience, boost conversions, and drive app growth with confidence.
Best Features:
Multivariate testing: Test multiple variations of multiple elements at once.
Behavioral targeting: Target specific segments of your audience with different variations.
Personalization: Create personalized experiences for individual users.
What You Can A/B Test?
- App features
- User flows
- In-app messaging
- Push notifications
This Tool is Best For?
Businesses that want to improve their mobile app performance through A/B testing.
Pricing:
- Paid plans start at $29/month
8. Optimizely
Optimizely is a versatile platform that caters to both web and mobile app experimentation. Its advanced targeting options, visual editor, and support for multivariate tests make it a popular choice for businesses of all sizes.
Whether you’re optimizing your website, mobile app, or even backend logic, Optimizely provides the tools and insights to deliver personalized experiences and drive business results.
Best Features:
Multivariate testing: Test multiple variations of multiple elements at once.
Behavioral targeting: Target specific segments of your audience with different variations.
Personalization: Create personalized experiences for individual users.
What You Can A/B Test?
- Headlines
- Call-to-actions
- Images
- Product pages
- Checkout process
- Mobile apps
This Tool is Best For?
Businesses of all sizes that need a powerful A/B testing and personalization platform.
Pricing:
- Paid plans start at $154/month
Email AB Testing Tools
9. ActiveCampaign
ActiveCampaign is more than just an email marketing platform; it’s a powerful A/B testing tool for optimizing your email campaigns.
Craft beautiful emails with its intuitive builder, automate your workflows, and gain deep insights into subscriber behavior.
A/B test subject lines, headlines, calls-to-action, and more to discover what drives the highest open rates, click-through rates, and conversions.
Best Features:
Email builder: Create beautiful email templates.
Automation: Automate your email marketing workflows.
Analytics: Track the performance of your emails.
What You Can A/B Test?
- Subject lines
- Headlines
- Call-to-actions
- Email content
- Images
This Tool is Best For?
Businesses that want to improve the performance of their email marketing campaigns through A/B testing.
Pricing:
- Paid plans start at $15/month
10. MailChimp
Mailchimp is a well-known name in email marketing, and its A/B testing capabilities are a valuable asset for any business.
Easily create and test different versions of your emails to see what resonates best with your audience.
With its user-friendly interface and robust analytics, Mailchimp makes it simple to optimize your email campaigns and achieve your marketing goals.
Best Features:
Email builder: Create beautiful email templates.
Automation: Automate your email marketing workflows.
Analytics: Track the performance of your emails.
What You Can A/B Test?
- Subject lines
- Headlines
- Call-to-actions
- Email content
- Images
This Tool is Best For?
Businesses that want to improve the performance of their email marketing campaigns through A/B testing.
Pricing:
- Free for up to 2,000 subscribers
- Paid plans start at $6/month
Server Side AB Testing Tools
11. Kameleoon
Kameleoon is a full-stack experimentation platform that empowers you to run complex A/B tests that require changes to your backend code.
Its server-side testing capabilities, advanced targeting options, and support for multivariate testing and personalization make it a powerful tool for optimizing the entire user experience.
With Kameleoon, you can confidently experiment with complex variations and deliver tailored experiences to drive business growth.
Best Features:
Multivariate testing: Test multiple variations of multiple elements at once.
Behavioral targeting: Target specific segments of your audience with different variations.
Personalization: Create personalized experiences for individual users.
What You Can A/B Test?
- Headlines
- Call-to-actions
- Images
- Product pages
- Checkout process
- Mobile apps
- Backend logic
This Tool is Best For?
Businesses that need to run complex A/B tests that require changes to their backend code.
Pricing:
- Paid plans start at $29/month
12. Edgemesh
Edgemesh is a content delivery network (CDN) with built-in A/B testing capabilities. This unique combination allows you to not only improve website performance but also experiment with different content variations to optimize conversions.
With its global reach and caching capabilities, Edgemesh ensures your website loads quickly and reliably for users around the world.
A/B test headlines, calls-to-action, images, and more to discover what drives the best results for your business.
Best Features:
Global reach: Edgemesh has a global network of servers, which can help you improve the performance of your website for users around the world.
Caching: Edgemesh can cache your website’s content, which can improve load times.
A/B testing: Edgemesh allows you to A/B test different versions of your website’s content.
What You Can A/B Test?
- Headlines
- Call-to-actions
- Images
- Product pages
- Checkout process
This Tool is Best For?
Businesses that need a CDN with built-in A/B testing capabilities.
Pricing:
- Paid plans start at $25/month
How to Choose the Best A/B Testing Software
With a plethora of A/B testing tools available, finding the perfect fit for your needs requires careful consideration.
Here’s a breakdown of key factors to guide your decision:
Features
Does the tool offer the essentials like easy test creation, visual editing, and robust statistical analysis?
Do you need multivariate testing, behavioral targeting, or personalization features? Consider your current and future testing ambitions.
eamless integration with your existing tech stack (website builder, analytics platform, etc.) streamlines your workflow and data collection.
Ease of Use
Is the tool intuitive and user-friendly, even for non-technical team members? A steep learning curve can hinder adoption and slow down your testing velocity.
Does the vendor offer comprehensive onboarding and readily available support to help you maximize the tool’s potential?
Scalability
Can the tool handle your current and anticipated traffic levels without impacting website performance or test accuracy?
Will the tool accommodate your future needs as your business and testing complexity expand?
Pricing
Evaluate pricing plans in relation to your budget and the value the tool brings to your business. Consider the ROI potential of improved conversion rates.
Are there additional fees for advanced features, integrations, or exceeding traffic limits? Be aware of any potential surprises.
Specific Needs
Some tools cater to specific needs (e.g., mobile apps, SEO) with tailored features and integrations.
Choose a tool that matches your team’s technical skills. Some tools require coding knowledge, while others offer visual editors for easy test creation.
Beyond the Checklist
Research the vendor’s track record, customer reviews, and industry recognition. A reputable vendor ensures reliable support and ongoing product development.
Take advantage of free trials or demos to test the tool’s functionality and user experience before committing.
Remember, the best A/B testing software isn’t necessarily the most expensive or feature-rich, but the one that best aligns with your unique requirements and empowers you to achieve your testing goals.
7 Common Mistakes to Avoid While AB Testing
Even seasoned A/B testers can fall prey to common pitfalls that hinder the effectiveness of their experiments. Sidestep these mistakes to ensure your A/B tests deliver actionable insights:
1. Running Too Many Tests at Once
The Problem: Testing multiple elements simultaneously can lead to conflicting results and make it difficult to pinpoint which change caused the observed impact.
The Solution: Prioritize your tests based on potential impact and focus on a few key areas at a time.
2. Not Giving Tests Enough Time to Run
The Problem: Ending a test prematurely can lead to inaccurate results due to insufficient data or seasonal fluctuations.
The Solution: Use statistical significance calculators to determine the appropriate sample size and test duration for reliable results.
3. Ignoring Negative Results
The Problem: Dismissing negative results as failures misses out on valuable learning opportunities.
The Solution: Analyze negative results to understand why a variation didn’t perform well. These insights can inform future tests and prevent repeating the same mistakes.
4. Not Tracking Your Results
The Problem: Failing to document and track your A/B test results makes it difficult to learn from past experiments and measure progress over time.
The Solution: Maintain a centralized repository of your A/B test data, including hypotheses, variations, results, and key takeaways.
5. Testing Without a Clear Hypothesis
The Problem: Running tests without a well-defined hypothesis can lead to aimless experimentation and inconclusive results.
The Solution: Formulate a clear hypothesis about the expected impact of your test before you start. This will guide your analysis and ensure your tests are purposeful.
6. Focusing Solely on Conversion Rates
The Problem: While conversion rates are important, they don’t tell the whole story.
The Solution: Track secondary metrics like engagement, time on page, and bounce rate to gain a deeper understanding of user behavior and identify potential areas for improvement.
7. Not Considering External Factors
The Problem: External events like holidays, promotions, or website outages can skew your test results.
The Solution: Be mindful of external factors that may impact your tests and adjust your analysis accordingly.
By Avoiding these common mistakes and adopting a disciplined approach to A/B testing, you can unlock valuable insights and drive continuous improvement for your website or app.
Resources to Maximize the Impact of A/B Testing Tools
While A/B testing tools provide the infrastructure for experimentation, using additional resources can significantly improve your testing strategy and outcomes.
Consider these valuable resources to become an A/B testing pro:
1. Google Analytics:
Track and analyze A/B test results in conjunction with other website data. Google Analytics helps track and analyze variations of web pages to improve performance. Gain insights into user behavior, traffic sources, and conversion funnels.
How to Use: Set up goals and events in Google Analytics to track specific actions related to your A/B tests. Use the Experiments feature to create and manage tests directly within the platform.
2. A/B Testing Blogs and Websites
Stay up-to-date on the latest A/B testing trends, best practices, and case studies. Learn from experts and gain inspiration for your own experiments.
Recommended Resources:
- ConversionXL: A leading resource for conversion optimization and A/B testing insights.
- Optimizely Blog: Offers practical tips and advice on experimentation and personalization.
- VWO Blog: Features in-depth articles on A/B testing, CRO, and UX optimization.
3. Online Courses and Webinars
Deepen your understanding of A/B testing methodologies, statistical analysis, and experimental design. Learn from industry experts and gain practical skills.
Recommended Platforms:
- CXL Institute: Offers comprehensive courses on conversion optimization, A/B testing, and digital analytics.
- Udemy: Provides a variety of A/B testing courses at different skill levels and price points.
- Coursera: Features A/B testing courses from top universities and institutions.
4. A/B Testing Communities and Forums
Connect with other A/B testing professionals, share experiences, and exchange ideas. Get advice on specific challenges and learn from others’ successes and failures.
Recommended Communities:
- CXL Community: A vibrant online community of CRO and experimentation experts.
- GrowthHackers: A platform for growth marketers to share and discuss growth strategies, including A/B testing.
- Reddit’s r/abtesting: A subreddit dedicated to A/B testing discussions and resources.
5. Books on A/B Testing and Experimentation
Gain in-depth knowledge of A/B testing principles, statistical concepts, and experimental design. Learn from thought leaders and apply their insights to your own testing program.
Recommended Books:
- “Trustworthy Online Controlled Experiments” by Ron Kohavi et al.
- “Experimentation Works” by Stefan Thomke
- “A/B Testing” by Dan Siroker and Pete Koomen
By actively utilizing these resources, you’ll equip yourself with the knowledge and skills to maximize the impact of your A/B testing tools.
Remember, A/B testing is an ongoing process of learning and improvement. Continuously seek out new resources and stay curious to unlock your full potential as an experimenter.
Stop Guessing, Start Winning
You’ve been in the nitty-gritty of A/B testing. You know the struggle. Now, arm yourself with the right tools to turn those struggles into strategic wins.
Whether you’re laser-focused on SEO, perfecting your mobile app, or fine-tuning your email campaigns, the perfect A/B testing solution is out there.
Don’t let another day pass with missed opportunities. Dive deeper into our top 12 picks, compare features, and choose the tool that aligns with your goals.
It’s time to elevate your A/B testing from ‘good enough’ to game-changing.
