50 Zillow Statistics: Users, Revenue, and Trends (2026)

Zillow is where America goes to look at homes. Buyers use it to browse, sellers use it to check what their place is worth, and renters use it to find their next apartment.

That size makes Zillow data useful far beyond the site itself. Its numbers show how the whole housing market is moving, from prices and rents to how fast homes sell.

I went through Zillow’s latest financial reports and market data and pulled out the numbers that matter. Here is where Zillow and the housing market stand in 2026.

Key Zillow Statistics

Ten numbers that sum up Zillow in 2026. Figures are current as of July 2026, based on Zillow’s June 2026 market report and the company’s Q1 2026 results.

Metric	Latest Figure
Average monthly unique users	220 million
Visits in Q1 2026	2.3 billion
2025 revenue	$2.6 billion (+16%)
2025 net income (first profitable year)	$23 million
Q1 2026 revenue	$708 million (+18%)
Homes in Zillow’s database	About 173 million
Zestimate error, homes on the market	About 1.9%
Typical US home value (June 2026)	$372,057
Typical US rent (June 2026)	$1,965
Real estate web traffic going to Zillow brands	62%

Zillow Traffic and Usage Statistics

Zillow is the most visited real estate site in the US, and it isn’t close. Here is how big the audience actually is.

1. Zillow’s apps and sites reach 220 million unique users in an average month.

2. Those users made 2.3 billion visits in the first quarter of 2026 alone. Over a full year, visits run around 10 billion.

3. That makes Zillow the most visited real estate platform in the United States.

4. 62% of all US real estate web traffic goes to Zillow and its brands.

5. On mobile, 65% of real estate app traffic happens on the Zillow app.

6. More people search Google for “Zillow” than for “real estate.”

7. 80% of Zillow’s traffic is organic. Only a fifth comes from paid ads.

8. Traffic peaks in spring and summer, when the biggest months have topped 230 million visitors.

The scale means Zillow’s search data doubles as a live read on the housing market. When buyers pull back or flood in, it shows up here first.

Zillow Market Share and Brands

Zillow is bigger than one website. It runs a family of real estate brands and tools that cover most of the moving process.

9. The Zillow family includes Trulia, StreetEasy, HotPads, and Out East, plus agent tools like ShowingTime, Follow Up Boss, and dotloop.

10. More than 400,000 customer transactions went through Zillow in 2024.

11. Since 2025, Zillow also powers the rental listings on Redfin’s sites through a partnership between the two companies.

12. Zillow Rentals alone draws 36 million unique visitors in an average month.

Between its own sites, its brands, and its partners, most online home searches in America touch Zillow somewhere along the way.

Zillow Revenue and Financial Statistics

2025 was the year Zillow finally turned profitable, and 2026 has started even stronger.

13. Zillow made $2.6 billion in revenue in 2025, up 16% from the year before.

14. It posted $23 million in net income for 2025, its first profitable year as a public company.

15. Q1 2026 revenue came in at $708 million, up 18% year over year.

16. Q1 2026 net income was $46 million, up from $8 million a year earlier.

17. The For Sale business brought in $514 million in Q1, with $450 million of that from residential services for agents.

18. Rentals is the fastest growing big segment: $183 million in Q1, up 42%, with multifamily revenue up 57%.

19. Mortgages revenue jumped 56% to $64 million.

20. Zillow Home Loans originated $1.5 billion in purchase loans in Q1, nearly double a year earlier.

21. Adjusted EBITDA hit $182 million in Q1, a 26% margin, and operating cash flow nearly doubled to $200 million.

22. Zillow spent $626 million buying back its own shares in Q1, and expects revenue of $750 to $765 million in Q2 with mid-teens growth for the full year.

The story in the numbers: the core agent business grows steadily, while rentals and mortgages are the growth engines. For how other big platforms compare, see these Amazon statistics.

Zillow Listings and Database Statistics

Zillow’s edge is its data. It tracks nearly every home in America, listed or not.

23. Zillow’s living database covers about 173 million homes, up from 160 million a few years ago.

24. 43 million of those home records include updates submitted by users themselves.

25. About 1.39 million homes were actively for sale in June 2026, up slightly from last year.

26. New listings grew 3% year over year in June, a sign sellers are coming back.

27. 381,125 homes sold in June, up 5.9% from a year ago and 9.2% from May.

Zestimate Accuracy Statistics

The Zestimate is Zillow’s automated home value estimate, and its accuracy depends heavily on whether a home is listed for sale.

28. For homes on the market, the Zestimate’s median error is about 1.9%.

29. For homes not listed for sale, the median error rises to around 7%.

30. On-market Zestimates land within 10% of the final sale price about 96% of the time.

31. Accuracy varies by city: close to 1% in markets like Colorado Springs, but over 2.6% in New York and San Francisco.

32. The model keeps improving. Its on-market error has dropped from 4% to 5% in 2020 to under 2% today.

In plain terms: the Zestimate is a solid starting point for a listed home, and a rough guess for one that isn’t.

Zillow Housing Market Data (June 2026)

Zillow’s monthly market report is one of the most watched reads on US housing. Here is the latest snapshot.

33. The typical US home value is $372,057, up just 1.1% in a year.

34. The typical rent is $1,965 a month, up 2.2% year over year.

35. The typical mortgage payment is $1,884, actually 2.5% lower than a year ago thanks to easing rates.

36. Homes take a median of 20 days to go pending.

37. 25.8% of listings had a price cut in June, so about 1 in 4 sellers adjusted their asking price.

38. 30.3% of homes sold above list price in May.

39. 39.7% of rental listings offered a concession like free weeks or reduced deposits.

40. Renting is the most affordable it has been in years: the typical rent takes 27.2% of a median income, the best level since 2021.

How People Use Zillow

Home shopping now starts online for everyone, and Zillow is usually the first stop.

41. 100% of home buyers now use the internet during their search.

42. 52% of buyers found the home they actually bought online.

43. The average Zillow visit lasts over five and a half minutes across about 11 pages.

44. Nearly 3 in 4 rental listings on Zillow count as affordable for a typical renter, the best May reading in years.

In June 2026, Zillow also launched a personalized hub that walks buyers from their first search all the way to closing.

The whole industry is moving the same direction as retail: showing each visitor the right thing at the right time, as these personalization statistics show.

Trust signals matter just as much in real estate, where agents live and die by their Google reviews.

Zillow’s 2026 Housing Market Forecast

Zillow’s economists expect a slow, steady 2026 rather than a boom.

45. Home values are forecast to rise 1.2% in 2026.

46. Existing home sales are expected to reach 4.26 million, up 4.3% from 2025.

47. Apartment rents are forecast to rise just 0.3%, while single-family rents climb about 2.3%.

48. Mortgage rates are expected to stay above 6% all year.

49. The number of major markets with falling home values should shrink from 24 to about 12.

50. 19 major metro areas entered 2026 rated as buyer-friendly markets.

The short version: buyers get a little more room to breathe, sellers get stable prices, and nobody gets 2021 back. For the wider picture on where online buying is heading, see these ecommerce statistics and trends and how AI tools are changing search.

Wrap Up

Zillow has become the front door of American real estate. Most home searches start there, and its data now shapes how buyers, sellers, and renters think about the market.

The business finally matches the audience. After years of losses, Zillow is profitable and growing, with rentals and mortgages picking up speed alongside the core agent business.

If you sell anything online, the lesson travels: be where people start their search, earn their trust with real data, and make the next step easy. That is the playbook, whether you sell houses or anything else.

Sources

Zillow Group Investor Relations | Zillow Research | Zillow 2026 Predictions | SEC 10-Q | Business of Apps | iPropertyManagement