Customer trust is a key factor in driving conversions on your Unbounce landing pages. One of the best ways to build credibility is by integrating Yelp reviews.
By showcasing real customer experiences, you can influence purchasing decisions and increase engagement.
This guide will walk you through why adding Yelp reviews to Unbounce is beneficial, the step-by-step process to embed them, best practices for displaying them effectively, and common mistakes to avoid.
Why Add Yelp Reviews to Your Unbounce Landing Pages?
Enhance Trust and Credibility: A BrightLocal survey found that 79% of consumers trust online reviews as much as personal recommendations. Featuring Yelp reviews reassures potential customers about your business’s quality and reliability.
Boost Conversions: Displaying social proof can increase conversions by up to 270%. Visitors are more likely to take action when they see positive experiences from past customers.
Improve SEO and Engagement: Fresh, user-generated content like Yelp reviews can enhance your site’s SEO, improving visibility and keeping visitors engaged longer.
How to Add Yelp Reviews to Your Unbounce Landing Pages
Adding Yelp reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Yelp review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Yelp reviews on your site.
Step 3: Add Yelp Reviews
Go to your WiserNotify dashboard to add a Yelp review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
Add a Yelp Review Wall
If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:
If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:
You will go to a page where you can set up your Yelp review wall. Here’s how to do it:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Yelp Reviews on Unbounce
1. Get the Yelp Review Embed Code
- Navigate to your Yelp Business Page.
- Select the review you want to showcase.
- Click on the Share button and copy the embed code.
2. Add an HTML Widget in Unbounce
- Log into your Unbounce dashboard.
- Open the landing page where you want to display the reviews.
- Drag and drop a Custom HTML widget onto the page.
- Paste the Yelp embed code inside the widget.
3. Customize the Display
- Adjust the size and positioning of the review widget.
- Ensure the reviews blend seamlessly with your landing page design.
4. Optimize for Mobile Viewing
- Yelp embeds should be responsive, but test how they appear on different devices.
- Adjust the widget settings if necessary for a better mobile experience.
5. Save and Publish
- Click Save and Publish.
- Preview the page to ensure the reviews display correctly.
- Make final design tweaks if needed.
Best Practices for Showcasing Yelp Reviews on Unbounce
Feature the Best Reviews
- Choose reviews that highlight your business’s key strengths, such as customer service, product quality, or unique features.
Keep It Clean and Readable
- Avoid clutter—display 3-5 impactful reviews for a professional look.
Encourage More Yelp Reviews
- Subtly guide visitors to leave feedback by adding a CTA like “See More Reviews on Yelp!”
Use Complementary Design Elements
- Incorporate branding elements like fonts and colors that match your landing page for a cohesive user experience.
Common Mistakes to Avoid When Adding Yelp Reviews to Unbounce
Embedding Too Many Reviews
- Displaying too many reviews can overwhelm visitors. Stick to a curated selection.
Ignoring Mobile Optimization
- Since a majority of users browse on mobile, ensure your reviews look great on all screen sizes.
Not Updating Reviews Regularly
- Outdated reviews can make your business appear inactive. Refresh them periodically to keep content relevant.
Wrap-Up
Adding Yelp reviews to your Unbounce landing pages is a powerful way to enhance credibility, increase conversions, and improve user engagement.
By following the steps above, you can seamlessly integrate real customer feedback into your landing page design.
Want an easier way to showcase Yelp reviews dynamically? Try Wisernotify to keep your reviews updated and engaging automatically!
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